Who Says Facebook Reach is Only 2%???
We've all seen the "sky is falling" posts about how Facebook is killing "reach" to force us to buy exposure in the form of boosted posts.
I've been telling people all along it's much ado about nothing.
I own a youth soccer site that caters to my local fans in my area. The site and the FB page have been largely dormant over the last few months since the high school season ended in November.
I just posted a piece of content yesterday to the Facebook page. The page has just over 1300 fans. Know how many people have seen the post already? Over 400. That's a reach of over 30% for a page that's been largely dormant for months.
It's not 100% but it is certainly a far cry from the 2% numbers I've seen thrown around.
The lesson learned?
If you have a REAL audience (not "bought" fans) that values your content, the 2% reach is, in fact, much ado about nothing.
Produce QUALITY content, target your audience, and engage your fans and you WILL be rewarded.
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