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Email offer to list + Facebook custom audience?

by m30jake
4 replies
Has anyone done this?

I'm thinking of emailing an offer to my list that expires after 3 days, a discount on our products - and at the same time using their emails create a custom Facebook audience and do a 3 day advertising campaign telling them to purchase the product at the discount as a type of reinforcement

What do you think? Will it work?
#audience #custom #email #facebook #list #offer
  • Profile picture of the author JensSteyaert
    Originally Posted by m30jake View Post

    Has anyone done this?

    I'm thinking of emailing an offer to my list that expires after 3 days, a discount on our products - and at the same time using their emails create a custom Facebook audience and do a 3 day advertising campaign telling them to purchase the product at the discount as a type of reinforcement

    What do you think? Will it work?
    Most definately

    Most customers don't buy at the first visit of a sales page, if you can retarget them and bring them back to the offer using personalised ads, then your conversions will definately increase.
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  • Profile picture of the author m30jake
    I'll give it a try and let you know how it goes
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  • Profile picture of the author rosiethormas
    Exactly! I call them 'stubborn group'. You have to convince them a second time before they stay to consider your offer. Try it! I believe it should work.
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  • Profile picture of the author darkc0de1
    Good idea! "re-targeting system"

    How about Facebook ads -> Landing Page free stuff with sign-up email --> schedule for follow-up of your real. products.

    Yeah I think that's re-targeting audience.
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