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I heard FB custom audience option is soon to be gone! -- TRUE?

by TimothyW
4 replies
Say it ain't so!

Anybody have some solid info on this?

-- TW
#audience #custom #heard #option #true
  • Profile picture of the author JCorp
    It's definitely possible since they'll be integrating that "AND" function within the interests soon, if you don't already have it. So really, they're won't be any need for custom audiences.

    We rarely use CA's and just use the Interests that FB provides. If/when they implement the "AND" function for interests, this will be even more powerful.
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  • Profile picture of the author zoro
    I wouldn't be surprised because Facebook changes everyday ... Pain in the A##@! ... LOL
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    • Profile picture of the author mtree
      Originally Posted by zoro View Post

      I wouldn't be surprised because Facebook changes everyday ... Pain in the A##@! ... LOL
      yea ******* tell me about it
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  • Profile picture of the author JCorp
    It is a pain, but it's an evolving beast. The more changes they make, ultimately, the better it becomes, the better the targeting... which makes it all the more better for those of us who can zig and zag and adapt. Facebook today is much much better than the facebook of last year and even 2 years ago.
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