Advertise a Local Store

3 replies
Hi

I'm helping a friend open a Bridal Clearance store next week (in Sydney Australia), and I want to advertise to local women who are engaged on Facebook.

I would love some advice on how to best target these women, and maximise exposure of the store.

Any help would be great Thanks!
#advertise #local #store
  • Profile picture of the author selvak
    search your city on Facebook and then keep touch with who are liked your city or just massage to them about your store.
    {{ DiscussionBoard.errors[9191693].message }}
  • Profile picture of the author Solvico
    Originally Posted by sheffernan View Post

    Hi

    I'm helping a friend open a Bridal Clearance store next week (in Sydney Australia), and I want to advertise to local women who are engaged on Facebook.

    I would love some advice on how to best target these women, and maximise exposure of the store.

    Any help would be great Thanks!
    You need to be targeting these specific people will facebook ads or a fan page. If you are completely new to this then feel free to pm me and i'll give you some tips
    {{ DiscussionBoard.errors[9191708].message }}
  • Sheffernan,

    Use a custom audience as the target audience of a Facebook ad. This custom audience should be comprised of members of active niche-related Facebook groups with local membership bases in Sydney. For example:

    Find Facebook groups for alumni of local universities, for fans of local sports teams, entertainers, artists, TV shows and so on, for local cultural groups and events or activities, for local organizations, causes and professional associations, among others. Then:

    Gather the UIDs (user IDs) of the members of those Facebook groups. You can use software like Social Lead Freak to do this (find niche-relevant Facebook groups and gather the UIDs of the members of those Facebook groups). Next:

    Use these UIDs to create a custom audience in Facebook Power Editor. Create a Facebook ad campaign. Use your custom audience as the target audience of your right-column and news feed Facebook ads. While setting up your Facebook ads, apply other filters to your custom audience through the targeting options provided by Facebook, such as gender (female), age (most likely age of target prospects), status (in a relationship or engaged), location (Sydney), interests (most likely interests of prospects) and so on...

    That's it. At this point, the question is -- Should you just link your ad to your friend's site for her store? I don't recommend this. Instead, you can try the plan below...

    First, ask your friend to set up a page in her website with compelling copy and an enticing video for an opt-in offer. Of course, the offer should compell your target audience (engaged women in Sydney) to sign up to her mailing list so as to get the opt-in offer. This can be a discount voucher or a freebie from her store. Better yet, bundle with this discount voucher or freebie an ebook with relationship tips, wedding advice and so on for engaged women in Sydney;

    Second, in your friend's Facebook page for her store, post a video (a shorter, more direct version) with enticing copy (a shorter, more direct version) and a compelling call to action link that points to the opt-in page in your friend's website for her store; and

    Third, use the Facebook post as a right-column ad and a news feed ad in Facebook, following the things that I said above...

    This way, your friend can get target local viewers that can be converted into mailing list subscribers, Facebook fans, people who'll share in their other social networks your friend's Facebook page and opt-in offer, customers and even word-of-mouth advertisers across local offline and online communities...
    Signature
    • Deep Learning & Machine Vision Engineer: ARIA Research (Sydney, AU)
    • Founder: Grayscale (Manila, PH) & SEO Campaign Manager: Kiteworks, Inc. (SF, US)
    {{ DiscussionBoard.errors[9192229].message }}

Trending Topics