Custom groups vs FB search CPA results

1 replies
My question is have people noticed better results for their CPA campaigns using a UID scraped custom group or using the inbuilt FB group (interests) search.

I am researching what tools and techniques I need to start advertising CPA offers on FB and I see a lot of people using UID scrapers and I am just curious if they are really a benefit. The UID scraper I am looking at BTW is FB Lead Chef.

Thanks.
#cpa #custom #groups #results #search
  • Profile picture of the author JCorp
    UID's work great as you can pinpoint certain audiences that are; more engaged, commenting, sharing, etc.

    That's the main benefit of using a UID software.

    BUT, the questions are, is it a long-term strategy? Is it allowed by FB? Do they frown upon it... or even have it against their TOS?

    Currently, it is against FB TOS to use a scraper to scrape audiences and target those people if you don't have their permission (YOUR email lists, phone numbers of customers, etc.)

    So best to avoid using them.

    We use FB's own interest targeting and rely on no softwares for targeting. It's not really needed and I always say, if you can get good at using FB's own interest targeting, your opportunities are truly endless.
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