Facebook Tracking pixel

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Question: How does the Facebook tracking pixel work for sales. Is it possible to tell Facebook only spend $3 for a conversion?
#facebook #pixel #tracking
  • Profile picture of the author Solvico
    Originally Posted by RestoreAmerica View Post

    Question: How does the Facebook tracking pixel work for sales. Is it possible to tell Facebook only spend $3 for a conversion?
    It works by placing a code on the a page your customers will reach once they have purchased your product. As far as I know you cannot set a specific budget per conversion because you obviously cannot guarantee that you will get any sales at all.
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  • Profile picture of the author JCorp
    Sure, you can place a $3 conversion spec... however, I wouldn't do it from the beginning or else, you could stall your traffic.

    Best to let facebook see what they can do FIRST, then you can make changes from there, i.e., look at the data and target only those more likely to convert.
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