Four must-read articles re: facebook marketing...

by TimothyW

Posted: 10 years ago 4 replies

SOCIAL NETWORKS

Got these from an ezine...

Seems FB doesn't mind letting you narrow the audience, they just don't want you to know PRECISELY WHO (individuals) are in your custom audience -- that's why they are not allowing scraping individual's UIDs (where the marketer is able to know WHO each person on the list is).

These go from most recent, then backwards in time (oldest one is from April)...

Facebook Gives Marketers More Audience Insights | ClickZ

Facebook Develops New Video Ad Metrics | ClickZ

Facebook Debuts Audience Network and Anonymous Login | ClickZ

https://www.facebook-studio.com/news...geting-feature

Cheers.

-- TW

#articles #facebook #marketing #mustread

cratos 10 years ago

nice share Timothy I will definitely be reading over these articles soon.
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mrhmamun 10 years ago

Well written hope this can help me and others user.
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evanbang

10 years ago

Originally Posted by TimothyW

Does this mean we are able to narrow down a custom audience of scraped IDs?? I would assume so as you essentially would not know exactly who then becomes targeted after you use more interest targeting metrics.

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TimothyW

10 years ago

Originally Posted by evanbang

Here's what I think facebook doesn't mind (but note: I'm certainly no expert) is,
narrowing the audience *without* the marketer knowing exactly WHICH *INDIVIDUALS* are in the audience.

So, scraping is out -- but what's IN is telling facebook to show your ad to a very narrowed audience -- in essence defining the audience and then *leaving it to facebook* to deliver it to the proper people WHILE not telling the marketer specifically which *individuals* are in the custom audience.

Make sense?

-- TW

Thanks

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Four must-read articles re: facebook marketing...

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