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Facebook Like Plateau

by IMstarter
11 replies
I have been trying out paid facebook ads for around 6 days but I seem to have hit a plateau with the number of likes I get per day. The first 1/2 days was spent playing around with ads although it turned out that my very first ad was the best converting and least costly.

I have extended the age range but I am yet to change the gender. I will do this at a later date.

What can I do to try and increase the number of like on my fan page?
#facebook #plateau
  • Profile picture of the author Solvico
    Originally Posted by IMstarter View Post

    I have been trying out paid facebook ads for around 6 days but I seem to have hit a plateau with the number of likes I get per day. The first 1/2 days was spent playing around with ads although it turned out that my very first ad was the best converting and least costly.

    I have extended the age range but I am yet to change the gender. I will do this at a later date.

    What can I do to try and increase the number of like on my fan page?
    Try to target people as precisely as you can. Have you thought about using custom audiences?
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    • Profile picture of the author IMstarter
      I am trying to target as precisely as I can. My best ad is targeted to under 400,000 people. Targeting my main 'keyword' and other related categories.
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      • Profile picture of the author Solvico
        Originally Posted by IMstarter View Post

        I am trying to target as precisely as I can. My best ad is targeted to under 400,000 people. Targeting my main 'keyword' and other related categories.
        If you can, find ways of targeting them to reduce the number of people. Then split test different interests and ad images to see which works best
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  • Profile picture of the author banwork
    Try making new ad groups with different targeting settings, images, and interests. You can also try targeting these countries for the most likes per dollar.
    Trinidad and Tobago
    India
    Pakistan
    Nigeria
    Philippines
    Bangladesh
    Egypt
    Thailand
    South Africa
    Poland
    Turkey
    Brazil
    Kenya
    Cameroon
    Romania
    Malaysia
    Zimbabwe
    Ghana
    Sierra Leone
    Mexico
    Tanzania
    Liberia
    Algeria
    Uganda
    Signature

    Thank you to the 400+ warriors that chose to buy my Facebook WSO granting lifetime access to my Udemy course!

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    • Profile picture of the author IMstarter
      Thanks but I am not interested in the most likes per dollar. Only in people from the UK.
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  • Profile picture of the author JCorp
    If you're experiencing a plateau, then you need to expand your audience... look at the different pages/interests that the people who are liking your page like as well... you've got some gold there.
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  • Profile picture of the author ergu61
    I'm in a nice follow-up issues
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    • Profile picture of the author bundrell
      Originally Posted by ergu61 View Post

      I'm in a nice follow-up issues
      agree with you
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  • Profile picture of the author Ghoster
    It all comes down to targeting. It takes time to master. You want to be specific, but you don't want to cut everyone out.

    Also, keep in mind that variance plays a role. Some days you won't get any likes. That's just the way it is. View your campaign as a whole.
    Signature

    On the whole, you get what you pay for.

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    • Profile picture of the author IMstarter
      Hopefully just experiencing a couple of days of variance. Have set an ad campaign targeting to men now but with that the possible reach is 154,000. It is a female dominated industry.
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  • Profile picture of the author PPC-Coach
    Simple, pause it for 5 days, then restart it.

    That's one solid way to break through plateaus.

    Signature
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