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Facebook Ads - Differing response in countries

by dominicw78
4 replies
Hi there,

I've recently started an Ad Campaign in Facebook.

The ad is going out in 4 Countries -

Netherlands
Ireland
Sweden
Croatia

90% of the responses and likes are coming from Croatia. Can someone explain why this is happening?

If I wanted to have a more even spread how could this be achieved?

I appreciate that there could be variations of interest in certain countries but his is way too skewed.

My assumption is that it is to do with pricing. How does the pricing relate?
#ads #countries #differing #facebook #response
  • Profile picture of the author reg0903
    I think more user will response your ads in that place than others, I suggest you to build targeted audience I m pretty sure you can get the best results
    Signature
    I know how to run my ads using Facebook PVA without any problem.
    Please don't stop asking If you willing to know!
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    • Profile picture of the author dominicw78
      Thanks for response, however it isn't very enlightening for me.

      Why is there more user response there? Also I do have a targeted approach and Croatia is one of the countries that I want to advertise to. But not the only.

      So should I run separate campaigns per country? Is this a standard approach?

      Anyone know the actual reasoning for why this could happen?
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  • Profile picture of the author anguschkong
    you better split your campaign
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  • Profile picture of the author drewfioravanti
    I think FB give you more impressions where they think you'll get more actions. So, if one of your targets starts gettign a lot of actions, they will give you more impressions for that target.

    I'd set up 4 different campaigns or at least whatever the second level is on FB, I forget what they all it. The first level inside campaign. Anything that will let you pause a specific country should you need to.
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