The Hard Truth About FB Reach

That's true. You got to always make it interesting and intriguing for the people to click on and actually enjoy the read for them to share.

No. You're wrong. Post something people actually like. Watch your reach increase.

Yes. This is true. But only for bad content. Good content still gets widely distributed. There is no point in junking up people's news feed with bad content. That real estate is reserved for good content.

The more engagement your posts get, the higher your reach. That is a fact.

You've got to consider, and add to, the user experience. People aren't on Facebook to click your stupid affiliate link. They are there to engage with their friends, and to engage with content that resonates with them.

Instead of trying to get people to click your links, try to add to the user experience. If you can do that, people will naturally click on your links and engage with your content. This validates your content and will push its reach.

You can do this, with the goal of getting clicks to your website. But you've got to do it right.

Have you seen how I ******* Love Science, Viral Nova, Upworthy, Buzz Feed, etc. do it?

They don't just "post valuable content". No one cares about "valuable content". Valuable content is boring.

These sites post captivating images with brilliant headlines that evoke curiosity, fear, rage...whatever emotion.

And, the normal reaction is to click, like, share, and comment. It's a natural extension of what people are already doing on Facebook. You are merely entering the interactions they are already having.

Essentially you have a photo and a caption. You've got to make the best of it. Just naturally enter the interactions they are already having.

The reality is that Facebook isn't going to push crap on their users. They are using social proof to validate content. Once the content is validated, it is pushed.

pr0digy is right. For newbies, even good, original content (or crappy trolling content) will have a hard time cracking through into News Feeds, thanks to the latest FB algorithm. If you're starting out, you NEED to pay for Sponsored Posts.

I posted a link to an article on my website just last night to the Facebook page. The reach has already exceeded total page likes by 20%.

It's all about images that the user wants to see, and good headlines to get them interested.

Here's another tip. And this is just speculation unless anyone can confirm, but it seems that if I have a post that gets good engagement, the next post I make will automatically get a higher reach. I've noticed that the second post gets a lot of reach very quickly.

Now, if that post doesn't get engagement, the reach dies off. But, if that post gets good engagement, it will ride the momentum and the reach will easily surpass the number of page likes.

Knowing this, you can create momentum. You plan two posts out. How do you do that? You post an image that you know is going to get a lot of engagement. I've found that cute or inspiring images work best.

So, you post the image and let it generate momentum for your next post. Then, your next post, your "money post" should go out at the time of day when your audience is most engaged.

I made a post earlier today that is getting a lot of engagement. Why? Because I know that Friday nights are my biggest nights. So, I've generated momentum. Now, my money post will go out around 4PM EST when people are checking out of work, checking Facebook and getting ready for the weekend. The post is guaranteed to take off all night long.

Hi,

You make some good points here. I have also seen a rough drop in activity on my FB pages. I need to step it up with some great stuff

Thanks,
Ruth

Just a quick update. It's been about 3.5 hours since I made my money post as described above. My reach is already at 78% of the page likes. Reach will definitely surpass page likes by tomorrow.

121% reach to likes. This is how its done. Rinse. Repeat.

So, now, I just posted another photo. Actually, here's the best part:

I shared a photo that someone shared to the page. I don't even need to come up with content or photos. People are constantly posting to the page. So, I look through all of the posts and find one I know is going to get a lot of engagement.

Saturdays are not money days for my page. I know that. But I am still riding the momentum...keeping it going so that when I do have a money post, I know it will get reach.

In addition to people posting photos to the page all day, a few times a week I will get messages or someone will post a problem they are having.

There are two ways to capitalize on this. First is to just post it to the page saying "Bob is having a problem, what's your advice" (Or whatever) and then I simply copy and paste the message. This always gets lots of engagement.

Or, I'll create a post on my website. I'll say "Bob was having this issue. Here's how to solve it if you are having the same issue..."

Then there are a number of ways to monetize that once they are on the website. This will get me tens of thousands of pageviews on my website.

All of this also leads to organic likes as well.

People share the posts. And, they tag other people in comments. So then those people comment, like, share, etc.

You have to naturally enter into the interactions people are already having on Facebook. It's gotta be about them, not you.

I have a site that gets a lot of user posted content. I get all my content from the user submitted photos. They get more reach and the users love to see their submitted pics show up in the group. Then I scatter my money links in the best ones for my desired effect.

I manage 2 different FB pages and I cannot tell you how engagement is so different on both sides. What works on one page may not work on the other.

I have learned to post content 2 times a day by using the scheduler. I learned that trivia is well liked on both sites - such as "Bill Gates would have to spend $6 Million a Day for 30 years before he would wipe out his entire fortune."

Quotes work well. But again, it's a hit and miss situation for each niche when it comes to specifics and gaining followers. The smaller the niche, the harder to find the audience. Content however is key so I do agree.

True but even if you have high quality content Facebook still makes it difficult to reach more people.