Help needed! Abnormally LOW CTR in Facebook ads
I am running an FB affiliate campaign for a free download of MP3 (lead generation)
It's very targeted based on the merchant's advise according to his experience with a similar campaign (he invested +$100k already, showed me screen shots).
The reach is +500K people.
I tried +10 different ads, with the same concept and elements of the ones used by the merchant.
He gets +3% CTR, I get 0.3%!!
Very frustrating...
I even took the ad from him with the exact same setting, in the same time he is running it - he gets +3% and I get 0.3%!
It's not frequency btw, I get around 1.2 frequency. Also at the same time he is making great results, which proves something is very weird.
I tried different bidding strategies cpc, cpm, optimized cpm, but nothing changes.
I am breaking my head against the wall about this.
Any ideas?
It's very targeted based on the merchant's advise according to his experience with a similar campaign (he invested +$100k already, showed me screen shots).
The reach is +500K people.
I tried +10 different ads, with the same concept and elements of the ones used by the merchant.
He gets +3% CTR, I get 0.3%!!
Very frustrating...
I even took the ad from him with the exact same setting, in the same time he is running it - he gets +3% and I get 0.3%!
It's not frequency btw, I get around 1.2 frequency. Also at the same time he is making great results, which proves something is very weird.
I tried different bidding strategies cpc, cpm, optimized cpm, but nothing changes.
I am breaking my head against the wall about this.
Any ideas?