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Is 0.33 per FB page like is a good rate?

by iwiber
11 replies
Hello guys

I've been doing many tests for a FB page (it's a jobs website) and I just reached $0.33/Like, but I have no references if that rate is respectable, so far I have:

38 likes
1571 reach
1.07 frequency
0.33/like

Any feedback would be appreciated.

Thanks
#033 #good #page #rate
  • Profile picture of the author drewfioravanti
    I guess it depends on the niche, but that is way higher than I would be comfortable with. I try to get under $0.10. Preferably under $0.05.

    That's not enough data, though. Campaigns often start out high but as long as the CTR is high, the costs will keep dropping. And rather sharply.

    You're only getting 2.4% CTR. You want it closer to 7-10% to get the Cost Per Like under $0.10.

    Are you bidding oCPM?
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  • Profile picture of the author iwiber
    Hey thanks a lot for your reply.

    Yes I use oCPM, right now max is auto and the current Optimized CPM is $7.49
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  • Profile picture of the author drewfioravanti
    OK. Well, if you get your CTR up, FB will automatically start decreasing your bid.

    Try testing better images and better headlines.

    You likely won't be able to survive with your cost per like that high...thats over $3K per 1,000 likes.
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    • Profile picture of the author chaotic squid
      Originally Posted by drewfioravanti View Post

      You likely won't be able to survive with your cost per like that high...thats over $3K per 1,000 likes.
      $0.33 per like. Might want to check your math on that...
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      • Profile picture of the author drewfioravanti
        Originally Posted by chaotic squid View Post

        $0.33 per like. Might want to check your math on that...
        Good point. Not $3 per like, $0.33 per like. So it's $330 per 1,000 likes. Or $3,330 per 10,000 likes. That's tough to make back...

        Unless you know the lifetime value of a customer, and how many customers you are getting per 1,000 likes.
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        • Profile picture of the author iwiber
          Hello folks

          Just a quick clarifications, these likes are for me potential visitors on the website, they are not customers. But I do want my ads (with my logo) to be spread as much as possible so when we call potential customers they remember have seen us.

          Nonetheless, I do want to optimise as much as possible the number of likes per invested dollar.

          Thanks for your feedback I appreciate it.
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  • Profile picture of the author iwiber
    Awesome thanks for the advices
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  • Profile picture of the author SlavaJ
    Like it has already been mentioned, it all depends on many factors. I have noticed that the price per like from the Indonesian user costs several times less then the Russian user. Plus, when you choose targeting, the recommended price varies. After that I usually indicate the smallest possible price for the set criteria and set the limit budget per day. This will bring you stable amount of new likes per day.
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  • Profile picture of the author huester
    Hello

    That is amazing. If I can keep it under 50c for say the IM niche I will be over joyed.
    But it is all about what you will do with that list once they are on it.
    What are you planning to do with them?

    Thanks

    Huw
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    • Profile picture of the author iwiber
      Originally Posted by huester View Post

      Hello
      What are you planning to do with them?
      I want to use them for sharing/liking job posts as well as visiting the website.
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  • Profile picture of the author SebastianAiden
    Personally mine is .12 which I am trying to get lower.
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