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My facebook Ads Is Getting No Signups

by kennethchooks Banned
11 replies
I had to disable my signature before posting this, so It won't seem like a way of getting people to my website.

But over the past 24hours I decided to try out Facebook ads{ I am more of an SEO guy} I sent over 150 well targeted clicks to three different pages. One for a Tuesday webinar, and another just to get my FREE SEO video.

I used the best and highest converting squeeze and webinar pages in Leadpages yet I got no single signup. Yes out of my 150 unique and well targeted clicks not even a single signup.

So I want to ask my fellow warriors that are expert in paid ads, what do you think is the cause of this?

I want to scale the ads to 1,000 clicks But I cant do that if i didn't get any signup out of the first 150 clicks.

Would love to hear from you.

EDITED:

The ad copy is "Discover How to rank page one In Google for any keyword. Free video/webinar shows you how"

and when they do click it links to the site in my signature link.

And Yes I believe i selected a pretty targetted audience, which is "problogger, search engine marketing, market samurai,search engine optimization"

Thanks guys for the response
#ads #facebook #signups
  • Profile picture of the author ATAC
    That is the whole reason for a signature !
    As far of your ad's go . Here is my rule of thumb I go by ..
    1.Impressions but no clicks = Change ad
    2. Clicks no conversions = change offer
    3. no impressions =Raise Bid

    As far as using a " best and highest converting squeeze and webinar pages in Leadpages"
    Converting to what ? How can you say that because they were high converting for their traffic and product not yours.

    The reason why someone clicks on your and and doesn't convert or subscribe to your offer is because there is a disconnect between the ad and the offer and it wasn't what the visitor was suspecting to arrive on when they got to your squeeze page.

    You need to test, test and more test to find what works ..
    Use my rules above to help you along and where it says change offer that wold be change your landingpage or where you are sending them a leadpage or your squeezepage ..
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  • Profile picture of the author kennethchooks
    Banned
    Thank you ATC. well noted. I will make some changes right away. I guess is the ads copy. Since I am getting clicks only the lead conversion
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  • Profile picture of the author ohman1988
    Hey! Not positive, but are you sure you're targeting the right audience? In my mind this could be the big issue, because if it's not the right people then the interest just simply isn't there! Have you gotten sign-ups in the past when it comes to your Ads or is this the first time you're doing it? I say keep it up, and make sure you're getting the right people to check it out, and you'll start seeing some good stuff!
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  • Profile picture of the author ATAC
    Okay ..
    Test different combinations of things too.
    Like the image and the header on the squeezepage ...
    Or just the image ..
    Be careful not to do too many changes at any one time that you can not pin point what changes that you did that gave you certain results ..
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  • Profile picture of the author travlinguy
    No way to comment intelligently without seeing the ad, the landing page and knowing the demographic you chose to target.
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    • Profile picture of the author kennethchooks
      Banned
      Originally Posted by travlinguy View Post

      No way to comment intelligently without seeing the ad, the landing page and knowing the demographic you chose to target.
      The ad copy is "Discover How to rank page one In Google for any keyword. Free video/webinar shows you how"

      and when they do click it links to the site in my signature link.
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      • Profile picture of the author JohnMcCabe
        Ken, part of your problem might be the image when someone first arrives. Between the outfit and the pose, it says "rapper" more than "SEO professional". It raises credibility issues right from the start.

        Another thing is your offer. Every SEO on the planet screams "page one in Google" as their selling point. What makes you any different than any of them?

        Beyond that, people know that you aren't doing this free webinar out of the goodness of your heart, and that there will be an offer in there somewhere. Yet, if you truly deliver on everything you promise in the free show, what would they need you for?

        Why not scale things back, and cover one of those points? Then you can tease the others when you make your pitch. (If it were me, I'd go with either the SEO + Affiliate Model or What to do when your site gets hit. Appeal to greed or fear.)
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        • Profile picture of the author kennethchooks
          Banned
          Originally Posted by JohnMcCabe View Post

          Ken, part of your problem might be the image when someone first arrives. Between the outfit and the pose, it says "rapper" more than "SEO professional". It raises credibility issues right from the start.

          Another thing is your offer. Every SEO on the planet screams "page one in Google" as their selling point. What makes you any different than any of them?

          Beyond that, people know that you aren't doing this free webinar out of the goodness of your heart, and that there will be an offer in there somewhere. Yet, if you truly deliver on everything you promise in the free show, what would they need you for?

          Why not scale things back, and cover one of those points? Then you can tease the others when you make your pitch. (If it were me, I'd go with either the SEO + Affiliate Model or What to do when your site gets hit. Appeal to greed or fear.)
          Wow Thank you so much Mr John. You made a great point. I will tear down everything and Start from afresh and Hopefully get better results this time. Thanks once again
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  • Profile picture of the author travlinguy
    I've never advertised on Facebook though I have gotten traffic from them. I do that by participating in discussions of stuff I'm marketing. Sort of like guest blogging only on Facebook. Once you demonstrate you're serious about a topic and can add value to a topic/discussion people with lots of followers/likes are more likely to endorse what you're doing.

    As for ads on FB, I know some people are successful with them but I see the venue more as fun and games rather than somewhere I go for business related stuff. I think I've only clicked on one or two ads in the five years I've been on FB. I just don't get the feeling that most people go there to be sold unless you're targeting the pop culture crowd with something related to a hot fad or trend.

    Most go to FB to look at pictures of cute kitties and crazy people doing crazy stuff in front of the camera and to read touching, inspirational infographic philosophy and click the like button.
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    • Profile picture of the author Kay King
      I agree with John's comments.

      Laid back appearance

      Grasp of English is good but fast speech runs words together and the audio become increasing difficult to understand.

      I was still hanging in and straining to understand the words..and then you point to penis enlargement. I thought "boys club" and I was gone.

      Of course PE is a niche and a popular one and one that gets attention - but is it the right choice for your purposes here?
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      • Profile picture of the author kennethchooks
        Banned
        Originally Posted by Kay King View Post

        I agree with John's comments.

        Laid back appearance

        Grasp of English is good but fast speech runs words together and the audio become increasing difficult to understand.

        I was still hanging in and straining to understand the words..and then you point to penis enlargement. I thought "boys club" and I was gone.

        Of course PE is a niche and a popular one and one that gets attention - but is it the right choice for your purposes here?
        Thanks for this tip. I am already making some adjustment
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