Facebook ads "Post Engagement" worth it?

2 replies
Hey

I'm starting a Facebook campaign to a link post with the objective being "post engagement". So, I get mostly post likes. Are these likes worth it?

When a person likes a post on a page, does It produce a feed story that appears to many friends or it would appear only in the ticker or won't appear at all?

Thanks in advance
Regards
#ads #facebook #post engagement #worth
  • Profile picture of the author AffEngineer
    So your ultimate goal is to get more likes? I think there's an option to set 'likes' as your goal. PPE or post page engagement is pretty good though.

    The feed will be seen by those who are interactive friends of the person that has engaged with it so yes, you will get some organic engagements.

    ~ Mateen
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  • Profile picture of the author newsoft
    Nope I actually prefer "shares" more but setting the objective as "Post Engagement" will result mostly in likes. That's what I found
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