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Help me make sense of my FB ad results

by artbum
6 replies
Can you help me make sense of my Facebook campaign results? I used "Post Engagement" to advertise a post with a pic of an ebook and text with a link to a Facebook Page. The Page has a tab with a real simple optin form that tells them to enter their name to see the free video and get the bonus free ebook.

But I'm thinking that some of those clicks are simply Likes to the post or image without them actually clicking on the link in the text.

Should I continue my campaigns based on my CTR, or should I change the ad type?


Image of my results:
#campaign #facebook #facebook ad #make #post #results #sense
  • Profile picture of the author partyfavor
    yes I believe in the Post Engagement scenario the click may not be clicks on the link itself, it could be clicks on the image. post engagement could be likes, comments, shares, clicks on the image, clicks on the url etc...

    on the other side, are you tracking how many clicks are getting to the landing page? and then how many of those are converting? track everything so you can tweak properly. =)

    from there you can find out how much it really costs to get that lead in your funnel. (spending $70 on ads, you got X engagements/clicks Y clicks to the site itself, but 2 opt ins... so $35 a lead!) that kind of thing.
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    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

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    • Profile picture of the author artbum
      the link goes to the tab which has an presell "Watch this cool video and get a free bonus ebook" type of graphic with an AWeber form so if they optin, I track from aWeber. It takes them instantly to the offer's LP and they automatically get an email with a link to the free ebook.

      should I use a different type of Facebook ad instead of Post Engagement? Also, went with a targeted audience of Facebook UIDs from groups. Very small, around 10k. Should I skip that and simply use the FB target types such as interests? thanks for the knowledge!!
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  • Profile picture of the author AndreaBlom
    The number of clicks is the number of people who clicked the actual ad. I'm assuming your ad leads to a landing page? Are you being alerted when someone fills out the form to receive the ebook? Unless you are getting email updates with the customers info, there's really no way to know how many people opted in for the ebook.
    If you are getting updates with each customers info, then, obviously, the number of emails equals the number of times your ebook was downloaded. So, you could subtract that number from the "Results" number and the remainder would be likes, comments etc.

    I hope that made sense!
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  • Profile picture of the author AndreaBlom
    About the post engagement, that depends on your ultimate goal. Do you have a Facebook page that you are wanting to build up an audience? If so, I would recommend doing Page Likes. That way you can build a following and that group of people will be notified of your offers. And since they already opted into liking your page, they will be more likely to also opt into your offer.

    If you don't have a specific business page or website and are just interested in getting the e-book into people's hands, then I think the Post Engagement is best.

    When targeting, you don't want your audience to be either too small or too large. I'd say try to keep it between 50,000 and 100,000 people. So 10k is pretty small. Targeting by interests allows for larger groups of people but is still targeted enough that they should be interested in your offer. What does your e-book educate people on? Try searching that topic and write your ad copy to let them know how it will be helpful to them specifically.
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    • Profile picture of the author artbum
      Originally Posted by AndreaBlom View Post

      If you don't have a specific business page or website and are just interested in getting the e-book into people's hands, then I think the Post Engagement is best.
      Well, the ebook is an incentive to give me their real email address but the money-making goal is for them to buy the product in the landing page they see once they optin.

      When targeting, you don't want your audience to be either too small or too large. I'd say try to keep it between 50,000 and 100,000 people. So 10k is pretty small.
      Thanks, I'll go with the Facebook interest targeting and raise it to that range.
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  • Profile picture of the author cheapprice175
    Clicks and likes are different, the clicks that you see are number of persons that actually clicked the ad not like it.
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