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FB Retargeting - how is that working for you?

by Jeannie Crabtree
3 replies
There has been a flurry of info for sale on facebook retargetting. For those
acually doing it, how is it working out for you?

Retargeting from my own site I am unsure on having my "list
at" Facebook without them having signed up for my own newsletter.

Things change, it is sort of like when I paid facebook for likes, then things
changed and now I have to pay to get my info in front of them again,
if I want much reach.

On the other hand, I could look at it as make money while you can and
how you can, as long as it is ethical and moral of course.

I would like to know how it is working for you?
#retargeting #working
  • Profile picture of the author partyfavor
    I use re targeting quite a bit with myself and my clients. It works well!
    Many times I create a side ad that tells them I know they've been to my site. Talks to them a bit more personally. And just use that website custom audience with the ad.

    Try not to get creepy though with the ad, don't want to sound like we are tacking every move!
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    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

    TV Host: Interviewed Lady Gaga, Tommy Lee, Richard Branson, Deadmau5, and more.

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    • Profile picture of the author Jeannie Crabtree
      Thanks for the comment. And are you just relying on facebook capturing your/your clients visitors, so that
      you can retarget them? Or Are you building your own/clients mailing lists as well?


      Originally Posted by partyfavor View Post

      I use re targeting quite a bit with myself and my clients. It works well!
      Many times I create a side ad that tells them I know they've been to my site. Talks to them a bit more personally. And just use that website custom audience with the ad.

      Try not to get creepy though with the ad, don't want to sound like we are tacking every move!
      {{ DiscussionBoard.errors[9349448].message }}
  • Profile picture of the author partyfavor
    I'm usually using three different custom audiences in my campaigns.
    1. Using a retarget pixel on the website for custom audience one
    2. Building and using an email list to create custom audience two
    3. Using power editor and building a custom audience with interest behaviours location etc.

    Signature

    Nightclub + Bar Marketing Expert. Author.
    Producing Live Events, Digital Creative Agency to Nightclubs, Marketing Consultant to Nightlife Industry. (http://lavel.la)

    TV Host: Interviewed Lady Gaga, Tommy Lee, Richard Branson, Deadmau5, and more.

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