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what's going on with facebook page's reach ???

by waelateyacts
7 replies
good morning friends,
i have a 30k Facebook page, everything was going just fine and likes have been steadily increasing ( all of them are organic ) but recently i noticed that my page reach have decreased dramatically with no obvious reason.....is this part of Facebook's policy to make us go for paid reach or what????
#facebook #marketing #page #reach #social media
  • Profile picture of the author Sara Evans
    Banned
    [DELETED]
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    • Profile picture of the author waelateyacts
      thanks Sara for your reply..it's not slow page,,,,and everything was going just fine...suddenly the reach declined drastically despite no change in the way i am managing the page.....
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  • Profile picture of the author mohinip
    I am not sure, what must be the reason of sudden decrease in the reach, but Facebook is limiting the reach, but it's not all of a sudden. Nowadays, I notice Facebook posts reach only to 4 - 5 % of the fans. Earlier it was around 10 %. Regular posting, using hashtags, images improve reach but not much I think. Facebook is encouraging people to use Boost Post - feature for paid promotion.
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    • Profile picture of the author LABEShops
      Facebook has been doing this for some time now and yes, it's annoying.

      Here is an article I found recently on using rss feeds of your pages to reach your fans. Not perfect, but I'm going to give it a shot.
      Signature

      Owner of LABEShops.com & 20+ Niche Online Stores as well as Scifispace.com and other sites. Recommended Host: Evolve

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  • Profile picture of the author waelateyacts
    so it's true that facebook is limiting the reach to make pages owners to pay for it.... but it's not fair...now i have to post at least 4 or 5 times aday to keep the reach up...
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  • Profile picture of the author Ghoster
    It's their platform, and they have to make money somehow. "Fair" has nothing to do with it.

    You can increase your organic views by increasing EdgeRank. Post content that encourages interaction. Every time a user takes an action relating to your content, the likely you are to show up in their News Feed.
    Signature

    On the whole, you get what you pay for.

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  • Profile picture of the author PTR
    I understand that interaction with your audience is also part of the change. Facebook's argument is that their site is about social media and and the social part of that means people interacting with each other.
    So, if no-one is leaving comments or you're not creating dialogue then you can expect your reach to start dropping.
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  • Profile picture of the author justuneak
    There is nothing you can really do now unless you pay to boost your posts.

    Facebook started to cut the reach the start of 2014 - but then decided to cut it AGAIN in April (News Feed FYI: Cleaning Up News Feed Spam | Facebook Newsroom)

    The best thing to do is continue to post good and quality posts, otherwise your reach will continue to drop.

    Good Luck!
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