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Question about facebook "Interests" when creating an Ad

by xDennis
2 replies
When you select intereste to build your ad is it "AND" or "OR"

For example if I put between ages 21-35

Interest:

Cars
Trucks

Is it:

1) People interested in Cars AND trucks
or,

2) People interested in Cars OR trucks

So if I put 5 different interests categories to narrow my search, ideally that's what I'm getting to, if it's #1 that would be awesome.

Thanks
#facebook #interests #question
  • Profile picture of the author LWYSIWYG
    When you select intereste to build your ad is it "AND" or "OR
    It's AND and OR.

    To explain a bit more clearly, the interests section simply refers to anyone who has shown or listed interest in whatever topics selected. This means they have directly stated it, or visit pages in the industry, or participate in/belong to groups in the industry etc. Many people in certain niches will have multiple displayed interests while some may only have one.

    So to use your example as an example -

    You put in:
    Cars
    Trucks

    Facebook acct. A may have listed/shown interest in Cars AND Trucks.
    Whereas Facebook acct. B may only have shown/listed interest in Trucks.

    Both Facebook acct. A and B will be within your targeting.

    Hope this helps
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    • Profile picture of the author xDennis
      Hi thanks, so that means it's "OR"

      Because If it were Cars AND trucks, the username that only listed trucks would not populate as it does not meet both of the criteria.
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