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FB ads, ideal size of potential audience, Precise Interests + demographics

by lgambis
2 replies
I sell dresses for 0-4 years old girl with the fabric from the Gators football team and I'm targeting fans of University of Florida Gators fan which has a potential audience of 1.5 million.

If I combine fans of the Gators AND parents of children between 0 and 3 years old, the audience falls to 44,000.

Is it better to target the larger group of just Gators fan, or add the additional criterion of parents with 0-3 years children?

Or run two campaigns?

thanks.
#ads #audience #demographics #ideal #interests #potential #precise #size
  • Profile picture of the author LWYSIWYG
    I would suggest running two campaigns at first. This is your A/B testing to see which campaign yields the best results.

    Personally I think the more targeted campaign will do best, even though the potential audience dropped, they are laser targeted. They are the fans plus have children, which mean they actually have a use for your product.

    I still say run both at first, because you may engage people that either didn't state that they have kids, or maybe they know someone who does. So it's throwing a wider net. You'll see pretty quickly which campaign is doing you any good.
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    • Profile picture of the author lgambis
      thanks LWYSIWYG---will try that.
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