FB ad not being served

6 replies
I create a NewsFeed ad targeting about 2MM people based on an interest. I did manual CPC bidding at the high-end of the suggested CPC range. The ad has been running for about 6 hours but is not being served. So my question:
- Do ads, after they've been approved, start running right away or is there a delay? Is there perhaps a delay in the reporting?
- Is it simply because I need to bid much higher than the high end of the suggested bid?

thanks.
#served
  • Profile picture of the author xDennis
    In my limited experience, Facebook has been pretty quick in terms of m ads getting reached. However, there has been a few times where the ads were denied after approved for various reasons like an image having more then 20% text, etc.

    Make sure they're still live.

    6hrs does seem like a long time though unless your ads are being targeted at a population that is currently sleeping?
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    • Profile picture of the author lgambis
      Yeah, it is strange. My image has no text at all, but is does have the logo of a Sports team. But if FB had an issue with, they would have rejected the ad, no?

      The targeting is all women over 18 (I'm selling a dress for little girls), with interest in Florida Gators football (I have another one for the FSU Seminoles). And each group is over 2MM.
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  • Profile picture of the author miklanderson2
    Is this a fairly new account? I used to have to wait a few hours to a day before my ads got any reach when my account was new, but now that I spend thousands of dollars per week on advertising, I start reaching people in 10 to 15 minutes. You might want to wait a day or two and see what happens.

    If the account isn't new, try slowing increasing your bid until you start getting some reach.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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    • Profile picture of the author lgambis
      Thanks for the tips. The account is about a month old and I really spend only a few bucks a day. I'll wait a bit.
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  • Profile picture of the author JamarW
    I hope your ad starts running soon and gets served. I have yet to get an ad approved with FB. I've tried twice, I hope my third times a charm like they say.
    Good Luck with your ad though.
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  • Profile picture of the author Aussie_Al
    FB ads once approved seem to take hours to go live - they definitely changed something as before you could check "immediatley" as an option

    Also too even if they say bid between 0.09c - 0.18c per click I will always set the maximum bid say at 0.43c just to get it rolling

    try increasing your bids to start with
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