Google's New Local Algorithm 'Pigeon' ?

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On July 24, news hit that Google had quietly made changes to its local ranking algorithm, dubbed "Pigeon" by Search Engine Land (SEL) in absence of an official name by Google.

The idea is to offer local search results that are more closely related to some of the ranking signals they use in Web search as well as other features like the Knowledge Graph, synonyms, etc. The Google Pigeon algorithm change is also said to improve distance and location parameters, so local search should be more accurate overall.

#algorithm #google #local #pigeon

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