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Pre-Spreadshirt Launch

by keifybeatu
2 replies
Hey Warriors,

I previously opened a discussion about TeeSpring vs Indiegogo for raising capital for a project but unfortunately I've put that on the back burner. I'm now in the process of launching a Spreadshirt store for our FB and niche market.

I have approx 26K niche'd Facebook fans and have some cool tees in the pipeline for the store. I know the turn over for shirts maybe low, possibly only 1% if that of my fans would actually click buy on the store BUT what would be the best way to RAMP up and have a successful launch on my FB page of the Spreadshirt store?

Was thinking;
1. Teaser photos + meme's = generate interest, conversations etc.
2. Give aways for exclusive pre-launch shirts = get people excited and want to know where to get it from
3. Launch
4. FB paid ads to FB target market = get some exposure to the ad/test it out
5. FB paid & non-paid ads to members = advertise the store to our FB fans
6. Get other pages to shout out the store
7. Get fans to submit photos to win stuff + attractive girls to wear them an show them off
8. Give away shirts

Any ideas would be great!
Cheers,
Keify
#launch #prespreadshirt
  • Profile picture of the author keifybeatu
    PS. Why Spreadshirt over Teespring?

    Spreadshirt is a more international friendly with shipping promo's for Australia (Yes Teespring does but takes forever to ship) plus I'm not quite sold on the quality of Teespring compared to Spreadshirt...

    Although I do like Teesprings call to action, limited time only, decide now type of platform...
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  • Profile picture of the author quadagon
    If you really want to get the maximum out of this run a competition for the fb fans to design a t shirt.

    Then you have a couple of choices pick the ones your like and ask your audience to vote with the winner getting made.

    If you want to turbo charge this idea you pick 16 designs and run a knock out competition with the one that gets the most votes going to the next round. You then have quarter finals, semi finals and finals.

    This latter option will increase interaction and ownership of the project and will see a bigger return on sales after all the audience decided what they wanted.
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    I've got 99 problems but a niche ain't one
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