Advertising on Facebook - Pricing
Just joined the forum and looking to get into starting some campaigns on FB. I have a few buddies in the business and they have had some success w/ the platform. However, I recently spoke w/ them and they mentioned ad unit prices (CPMs) were getting pretty expensive. Is this the case for the rest of ya'll and if prices are trending up so quickly is it possible to run a high ROI campaign?
Also looking into TWTR but seems the general consensus prefers FB.
I'm really excited about video ad rollout, think that might be a game changer but have no idea what pricing will look like. Remember reading $2.5M per day for big brand advertisers, but that was speculation I presume...
Thanks and happy advertising!
"A bargain is something you donât need at a price you canât resist."
-Franklin Jones
"A bargain is something you donât need at a price you canât resist."
-Franklin Jones
On the whole, you get what you pay for.