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Yay or Nay? Facebook ads.

by *devdo*
3 replies
I've been testing some creatives and such on a cpa sweepstake offer.
And this is what i got today from my tests.
I havent got any conversions as of yet, my cpa network says 60 clicks and zero actions so far.
I haven't set up any tracking yet.
So based on the numbers and the 1 day testing i've done so far what do you guys think.
Should I keep trying, or dumb the offer?
Help out a newbie guys

Thanks in advance


#ads #facebook #nay #yay
  • Profile picture of the author doubleclick
    Never worked CPA on FB, but first thing I see is CTR is very low. I'd pause and look at the data.

    Looks like a relatively small audience based on the frequency. I'd play around with targeting and tweak the creative (image + message) to see if that raises CTR. Tweak targeting if it doesn't.

    Try page post engagement ads. Consider platform targeting to mobile. I find mobile more responsive, at least for my purposes. Might work with CPA, too.

    Pro tip (okay, semi-pro): Make more mistakes! Best way to learn.
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  • Profile picture of the author miklanderson2
    It's tough to say without knowing your cost per click. Based on your clickthrough rate, I suspect it's high and if that's the case, you either need to dump the offer or play around with your creatives to try to get a better clickthrough rate.
    Signature

    "A bargain is something you don’t need at a price you can’t resist."
    -Franklin Jones

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  • Profile picture of the author *devdo*
    You are right miklanderson2, i had a high cpc, i wanted to push them to get fast results,
    sometimes FB dont push all my ads.
    If for example i upload 4 different ads(on the same campaign to test) only 2 get reach.
    The other 2 are as if they don't exist.
    I usually lower the cpc after the first 2 days gradually
    Thanks for the input..
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