Rip My Sales Funnel Apart !!!

Sanzafocus · 3rd Jan 2012, 01:40 AM

Hey Everyone,

What I am asking of you today is to take a look at my sales funnel that I am currently using, and give me your best opinions as to why you believe it is not converting for me.

Any and all suggestions/improvements are welcome!

I AM AN AFFILIATE MARKETING NEWBIE THAT IS STRUGGLING TO CREATE AN EFFECTIVE SALES FUNNEL

I have been drawing traffic from Adwords and sending them to my squeeze page at ...

STEP 1 How to Increase Speed in Running - For Coaches and Athletes

(The visitors are asked to take a short quiz to which they will be graded and given an assessment.)

Once done with the quiz an opt-in box replaces the quiz and the visitor is asked to subscribe to receive their quiz results, you can see this page here ...

STEP 2 How to Increase Speed in Running - Your Speed Results Are Ready!

If the visitor decides to opt-in for his quiz results they will then be brought to this page ...

STEP 3 How to Increase Speed in Running - Almost There, Athlete!

(On this page the subscriber is given an opportunity to check out the affiliate product through a short pitch)

If the subscriber then decides to open the confirmation email and continue to their assessment results, they will be brought to ...

STEP 4 How to Increase Speed in Running - Thank You, Athlete!

(Subscribers are then brought to the affiliate product site again through a short pitch)

*I am currently sending auto-responder emails every 4 days which the majority contain an affiliate pitch. Only around the first 3 emails are getting opened and clicked-thru.

*I do not have a large amount of traffic continuously flowing to the site unfortunately which I do know is a part of the conversion problem itself, but I feel like my site can be way better and maybe an outside perspective is necessary here.

*I have a blog with a decent amount of articles attached to the squeeze page, but it is not generating any traffic or SEO results as of right now. It can be found at ...

howtoincreasespeedinrunning.com/blog

If you think my sales funnel sucks, PLEASE LET ME KNOW!

If you think there are good aspects that could be better, PLEASE LET ME KNOW!

I'm willing to take ideas for a completely new sales funnel as well, I'm open to everything right now.

Thank you all very much for your time.

I can receive PM's but I cannot respond to them so please leave your email address with the message or whatever is the best way to contact you.

Thanks again!

Anthony

Lewis Doe · 3rd Jan 2012, 08:54 AM

Hi,

I'd be happy to help you out the best I can. Drop me an e-mail at lewiscsdoe@yahoo.co.uk and we can discuss things further.

Lewis

Marcus Rockey · 3rd Jan 2012, 11:22 AM

Your site is nice and clean in presentation but does lack any real content at the initial stage.
Have you thought of submitting posts to your site with a little pre sell in. Near the end/or throughout the posts you can put in a affiliate link or two.
When I visited your site there was very little that made me feel like I wanted to stay. This must be your focus I think. Give your readers value first. Sales later.
Good luck

BOBBYDEMAN · 3rd Jan 2012, 06:40 PM

Hi this is only my opinion. Frankly I kind of like the concept that you have going here. Your Value proposition is pretty clear. i would probably take out the "Warning" statement its a bit cheesy.

I would definitely use a video or 2 of someone or your self showing some good tips on training, although I know its hard to get on camera and do it but I think it will convert better.

Also maybe outline in a little more detail what they will learn when they take the test and opt in ya know its a lot to ask people to opt in now a days much less take a quiz and opt in.

Also, hook up your landing page with a facelift. Its super clean but doesn't speak by just a glance ya know. Make it pop.

I like what your doing though, jumping into a niche that is outside of IM & I like your concept bro keep it up and you will be successful.

Sanzafocus · 3rd Jan 2012, 08:54 PM

Thank you guys very much, I appreciate the feedback ...

@BOBBYDEMAN .... thank you a lot man your pointers are very helpful, and honest which i truly appreciate lol. Do you have any people you could possibly recommend as far as brushing up my site graphically?

Also, I like your video idea ... where do you think it would best fit into the sales funnel?

Thank you again man, I look forward to speaking with you more if you have the time!

Take care

Summertime Dress · 3rd Jan 2012, 10:55 PM

Anthony, where in your funnel are you losing people? For example, are you getting a lot of clicks on your Adwords but losing people on the landing page? Or are visitors actually taking the quiz? Are your ads congruent with the landing page? Are you tracking? If you can figure out where you're losing people, that's the best place to start with your testing...instead of changing a lot of things all at one time because you won't know what helps.

Mindym · 9th Jan 2012, 02:37 AM

Hi Anthony,

I just jotted these notes down as I went through your pages - just my opinion so feel free to discard :-)

I would say that on the very first page if I wasn't and "athlete" or a coach I would leave the page as I would think that your product wasn't for me. I think you would get more interest if you asked a question for those people who like to run/play sport but for fun rather than serious training. I am a recreational runner and tennis player and would be interested in increasing my speed for my own satisfaction/improving my game, even though I'm not competing.

I also think on this page you could ask a question do you have a child or member of the family that wants/needs to improve their speed for sport - would appeal to mums wanting the best for their kids.

Secondly do you know if there are any added health benefits to learning your technique for increasing speed eg less strain on joints etc...? If so I think it would be a good idea to mention it, I feel that would be an added bonus to learn about and for my long term health I would probably want to find out about your product.

Finally I think the information you give in the email feedback is very helpful, a couple of things hit me though, I felt like the link to your affiliate product under the info box needed to be way bigger and more inviting to click on. Also again as the product seems to be geared towards power and speed perhaps you could mention power in your lead up pages.

And one final final thing, I did find your "now follow these 3 simple steps" page a little wordy - in my opinion would be improved by a good ruthless edit.

Voila, just my knee jerk reaction.
Best of luck,

Amanda

DustonMcGroarty · 16th Jan 2012, 09:46 PM

Here's the red flag for me without even looking at any of your pages or content...

Are they willing to, and do they already, spend money to solve their problem. I would answer that question before going any further.

If they do, what are they spending it on and who is selling it to them?

3rd Jan 2012, 01:40 AM	#1
Sanzafocus Active Warrior Join Date: 2011 Posts: 69 Thanks: 1 Thanked 4 Times in 4 Posts	Rip My Sales Funnel Apart !!! Share on: Hey Everyone, What I am asking of you today is to take a look at my sales funnel that I am currently using, and give me your best opinions as to why you believe it is not converting for me. Any and all suggestions/improvements are welcome! I AM AN AFFILIATE MARKETING NEWBIE THAT IS STRUGGLING TO CREATE AN EFFECTIVE SALES FUNNEL I have been drawing traffic from Adwords and sending them to my squeeze page at ... STEP 1 How to Increase Speed in Running - For Coaches and Athletes (The visitors are asked to take a short quiz to which they will be graded and given an assessment.) Once done with the quiz an opt-in box replaces the quiz and the visitor is asked to subscribe to receive their quiz results, you can see this page here ... STEP 2 How to Increase Speed in Running - Your Speed Results Are Ready! If the visitor decides to opt-in for his quiz results they will then be brought to this page ... STEP 3 How to Increase Speed in Running - Almost There, Athlete! (On this page the subscriber is given an opportunity to check out the affiliate product through a short pitch) If the subscriber then decides to open the confirmation email and continue to their assessment results, they will be brought to ... STEP 4 How to Increase Speed in Running - Thank You, Athlete! (Subscribers are then brought to the affiliate product site again through a short pitch) I am currently sending auto-responder emails every 4 days which the majority contain an affiliate pitch. Only around the first 3 emails are getting opened and clicked-thru. I do not have a large amount of traffic continuously flowing to the site unfortunately which I do know is a part of the conversion problem itself, but I feel like my site can be way better and maybe an outside perspective is necessary here. I have a blog with a decent amount of articles attached to the squeeze page, but it is not generating any traffic or SEO results as of right now. It can be found at ... howtoincreasespeedinrunning.com/blog If you think my sales funnel sucks, PLEASE LET ME KNOW!* If you think there are good aspects that could be better, PLEASE LET ME KNOW! I'm willing to take ideas for a completely new sales funnel as well, I'm open to everything right now. Thank you all very much for your time. I can receive PM's but I cannot respond to them so please leave your email address with the message or whatever is the best way to contact you. Thanks again! Anthony

3rd Jan 2012, 08:54 AM	#2
Lewis Doe Active Warrior Join Date: 2009 Posts: 51 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Hi, I'd be happy to help you out the best I can. Drop me an e-mail at lewiscsdoe@yahoo.co.uk and we can discuss things further. Lewis

3rd Jan 2012, 11:22 AM	#3
Marcus Rockey Marcus Rockey War Room Member Join Date: 2011 Location: Bristol UK Posts: 373 Thanks: 149 Thanked 90 Times in 62 Posts Blog Entries: 2	Re: Rip My Sales Funnel Apart !!! Share on: Your site is nice and clean in presentation but does lack any real content at the initial stage. Have you thought of submitting posts to your site with a little pre sell in. Near the end/or throughout the posts you can put in a affiliate link or two. When I visited your site there was very little that made me feel like I wanted to stay. This must be your focus I think. Give your readers value first. Sales later. Good luck

3rd Jan 2012, 06:40 PM	#4
BOBBYDEMAN Active Warrior War Room Member Join Date: 2010 Location: Louisiana Posts: 53 Thanks: 0 Thanked 6 Times in 6 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Hi this is only my opinion. Frankly I kind of like the concept that you have going here. Your Value proposition is pretty clear. i would probably take out the "Warning" statement its a bit cheesy. I would definitely use a video or 2 of someone or your self showing some good tips on training, although I know its hard to get on camera and do it but I think it will convert better. Also maybe outline in a little more detail what they will learn when they take the test and opt in ya know its a lot to ask people to opt in now a days much less take a quiz and opt in. Also, hook up your landing page with a facelift. Its super clean but doesn't speak by just a glance ya know. Make it pop. I like what your doing though, jumping into a niche that is outside of IM & I like your concept bro keep it up and you will be successful.
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3rd Jan 2012, 08:54 PM	#5
Sanzafocus Active Warrior Join Date: 2011 Posts: 69 Thanks: 1 Thanked 4 Times in 4 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Thank you guys very much, I appreciate the feedback ... @BOBBYDEMAN .... thank you a lot man your pointers are very helpful, and honest which i truly appreciate lol. Do you have any people you could possibly recommend as far as brushing up my site graphically? Also, I like your video idea ... where do you think it would best fit into the sales funnel? Thank you again man, I look forward to speaking with you more if you have the time! Take care

3rd Jan 2012, 10:55 PM	#6
Summertime Dress HyperActive Warrior War Room Member Join Date: 2010 Posts: 179 Thanks: 69 Thanked 38 Times in 29 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Anthony, where in your funnel are you losing people? For example, are you getting a lot of clicks on your Adwords but losing people on the landing page? Or are visitors actually taking the quiz? Are your ads congruent with the landing page? Are you tracking? If you can figure out where you're losing people, that's the best place to start with your testing...instead of changing a lot of things all at one time because you won't know what helps.

9th Jan 2012, 02:37 AM	#7
Mindym Warrior Member Join Date: 2012 Location: New Zealand/England Posts: 3 Thanks: 0 Thanked 0 Times in 0 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Hi Anthony, I just jotted these notes down as I went through your pages - just my opinion so feel free to discard :-) I would say that on the very first page if I wasn't and "athlete" or a coach I would leave the page as I would think that your product wasn't for me. I think you would get more interest if you asked a question for those people who like to run/play sport but for fun rather than serious training. I am a recreational runner and tennis player and would be interested in increasing my speed for my own satisfaction/improving my game, even though I'm not competing. I also think on this page you could ask a question do you have a child or member of the family that wants/needs to improve their speed for sport - would appeal to mums wanting the best for their kids. Secondly do you know if there are any added health benefits to learning your technique for increasing speed eg less strain on joints etc...? If so I think it would be a good idea to mention it, I feel that would be an added bonus to learn about and for my long term health I would probably want to find out about your product. Finally I think the information you give in the email feedback is very helpful, a couple of things hit me though, I felt like the link to your affiliate product under the info box needed to be way bigger and more inviting to click on. Also again as the product seems to be geared towards power and speed perhaps you could mention power in your lead up pages. And one final final thing, I did find your "now follow these 3 simple steps" page a little wordy - in my opinion would be improved by a good ruthless edit. Voila, just my knee jerk reaction. Best of luck, Amanda

16th Jan 2012, 09:46 PM	#8
DustonMcGroarty Info-Marketing Nerd War Room Member Join Date: 2010 Location: San Antonio, TX Posts: 494 Thanks: 59 Thanked 1,496 Times in 107 Posts	Re: Rip My Sales Funnel Apart !!! Share on: Here's the red flag for me without even looking at any of your pages or content... Are they willing to, and do they already, spend money to solve their problem. I would answer that question before going any further. If they do, what are they spending it on and who is selling it to them?