MUST BE LOCAL - OTHER INQUIRES WILL NOT BE RESPONDED TO!!! Position: Internet Marketing Specialist - (PPC) Department: Marketing Reports to: Director of Internet Marketing FLSA Classification:
Position Overview ¬¬¬¬¬¬¬¬¬
The Internet Marketing Specialist works under the supervision of the Director of Internet Marketing. This position is fast-paced and multi-faceted. The Internet Marketing Specialist is responsible for all aspects of paid search campaign management; keyword research, implementation, testing, bid management, monitoring, tracking and reporting. They will also assist in expanding our organic search engine optimization and increasing website conversion through detailed traffic analysis and conversion funnel optimization. This position also assists with the corporate social media campaign. Additional projects and tasks will be assigned by the Director of Internet Marketing.
Essential Job Functions - Create search marketing strategies, identify existing gaps, and implement SEO, Pay Per Click, and social media strategies to drive and improve traffic to the Company website
- Implement online display strategy, including planning, execution, reporting and continuous optimization
- Must be a seasoned SEO professional with experience in both paid and natural search. Must have the proven ability to manage Google AdWords/Yahoo Marketing campaigns, and conduct natural search strategies to increase traffic and conversion from search engines. AdWords certification a plus
- Coordinate with franchise field consultants to update and maintain all aspects of franchisees websites including body content, photos, and meta description tags, and franchisees listings on Google maps for directory searches
- Monitor web traffic and user behavior through Google Analytics and make updates based on usage patterns
- Manage all national online marketing initiatives and assist franchise field consultants in developing local online marketing initiatives for franchisees
- Expand and alter our organic search engine optimization and increase website conversion through detailed traffic analysis and conversion funnel optimization
- Experience in rapid adoption of new web-based technologies
- Non-essential Job Functions
- Liaise with other departments such as IT, operations, and sales to ensure accurate implementation of marketing strategies and policies
- Assist Business Development Department in developing local and national online marketing initiatives for new franchise sales
Requirements - Knowledge of XHTML, CSS and some JavaScript
- Develop strategies and media performance attribution models to measure online and offline ad campaign effectiveness
- Perform financial and mathematical modeling and analysis for marketing campaign planning and forecasting
- Develop behavioral targeting models to identify and target desired audience for marketing campaigns
- Use Google ad words and excel tools to analyze datasets and syndicated marketing and media research
- Uses regression and structure equation modeling to quantify impact of online and offline marketing spend
- 2-3 years mid-level commercial SEO and PPC campaign management experience
Other Skills/Abilities - Superior problem solving, organizational, project management and decision-making skills
- Must be able to multi-task, apply critical thinking skills, and provide highest level of customer service both internally and externally
- Ability to work calmly and efficiently under pressure, minimizing interruptions while prioritizing and balancing multiple deadlines, both independently and with a team¬¬¬¬¬¬¬¬¬¬
- Adwords Certification is a plus
- Excellent quantitative, analytical, marketing and communication skills
- Deadline and detail oriented
- Strong interpersonal skills
Email Resume and Cover Letter to :
abarton@mediweightloss.com 
7th Feb 2013, 09:27 AM
