New Banner Ad System

by Alaister 106 replies
Hi everyone,

We have been working on a new banner ad system which will allow scheduling of ads and a way for us to add additional ad space. This is a new system for members to interact with uploading and paying for banners as well as a new way to serve the advertising.

Here is how the system will work:

1) A member will upload their banner and select their advertising options. Once it has been uploaded they will be prompted to make payment.
2) Once payment has been made the banner will go into a new queue for approval. This will be in our new ad serving system.
3) If approved, the banner will be scheduled to run when the next available spot becomes free. The advertiser will be sent an email with the day their ad will go live.
4) If the banner is rejected the payment will be automatically released back to the member

We are keeping the top ad inventory as is, with 11 available spots for now. It will be 11 spots per day which is evenly rotated.

We've added additionally banner ad space at the bottom of the site and are charging $50/day for these ads. There will be a total of 11 banner spots at the bottom also.

You can purchase banner advertising on Warrior Forum here:

https://wso.warriorforum.com/add-banner
#warrior forum news #banner #system
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  • Profile picture of the author Anton Louis
    Thanks for doing this! It's a much more efficient way of handling advertising and it removes that extra step of having to log back in ASAP after approval to confirm payment...

    Now if you can get approvals/rejections to happen faster we will really be making progress
    • Profile picture of the author Alaister
      Originally Posted by Anton Louis View Post

      Thanks for doing this! It's a much more efficient way of handling advertising and it removes that extra step of having to log back in ASAP after approval to confirm payment...

      Now if you can get approvals/rejections to happen faster we will really be making progress
      Yeh we'll be working on the speed of approvals and rejections.

      Thanks
  • Profile picture of the author Internet_Corporation
    Do we need to resubmit ads if they were pending prior to this update?

    Notice you have removed the ability to see all adverts via link bottom right of the ad space, this was a cool feature which I first suggested within the suggestion form.

    Problem now is that just as you click off a page you see an ad but you can't get back to it because the page refreshes with new ad.

    You have reduced traffic for your advertisers in preference of your own.
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    • Profile picture of the author geolocal
      Originally Posted by Internet_Corporation View Post

      Notice you have removed the ability to see all adverts via link bottom right of the ad space, this was a cool feature which I first suggested within the suggestion form.

      Problem now is that just as you click off a page you see an ad but you can't get back to it because the page refreshes with new ad.

      You have reduced traffic for your advertisers in preference of your own.
      I agree with this, it's very helpful to see all the ads so that if you want to get back to it, you can. Plus it's helpful to see what banners are in the same rotation and what kind of ads people are running. That $10K banner must be doing really well to occupy 4+ banner spots daily!

      Sharon
    • Profile picture of the author Alaister
      Originally Posted by Internet_Corporation View Post

      Do we need to resubmit ads if they were pending prior to this update?

      Notice you have removed the ability to see all adverts via link bottom right of the ad space, this was a cool feature which I first suggested within the suggestion form.

      Problem now is that just as you click off a page you see an ad but you can't get back to it because the page refreshes with new ad.

      You have reduced traffic for your advertisers in preference of your own.
      Yeh unfortunately you will need to resubmit your banner ads if you uploaded one to the previous system.

      Could you clarify your second point?
  • Profile picture of the author anamaria
    [DELETED]
  • Profile picture of the author Anton Louis
    Also, I know this isn't a suggestions thread and I'm sure this has been brought up before but I know that we all (advertisers on WF) would really appreciate the ability to upload multiple variations of ads that rotate within the same 24 hour period while also being able to track the CTR for each variation.

    If you're looking for ways to improve on the current system you're building please do us all a favor and add that in there
  • Profile picture of the author Rus Sells
    Banned
    I'm sorry but I have to play Devil's advocate here.

    In regards to the bottom ad, did you guys even test if this area of the page is even looked at?

    Did you create some test ads, or allow users to test some ads down under to actually see if that space is viable?

    I mean seriously it's a total abyss down there!

    It's even WORSE when some one is in the quick reply window! No one is going to see those ads at the bottom when replying to a thread and that's what I'm doing right now and as my reply grows in length the footer ads gets pushed even further away from my eyes. lol

    I don't think any one is going to see the bottom ads enough to justify the price you're asking for the ad space and I don't think any advertisers will re-up those ads at the bottom of nowhere after paying initially.

    My suggestion is still the same as the one I made in the suggestion forum on May 9th, that no one from the forum bothered to even acknowledge! READ HERE

    Why not try and improve the features for the existing ad space so advertisers have a better ad experience! i.e. Tracking, Clicks, etc. You know BASIC stuff.

    By all means prove me wrong and show me that the ad space at the bottom is effective BEFORE taking money for the ad space.
    • Profile picture of the author abdul786
      Originally Posted by Rus Sells View Post

      I'm sorry but I have to play Devil's advocate here.

      In regards to the bottom ad, did you guys even test if this area of the page is even looked at?

      Did you create some test ads, or allow users to test some ads down under to actually see if that space is viable?

      I mean seriously it's a total abyss down there!

      It's even WORSE when some one is in the quick reply window! No one is going to see those ads at the bottom when replying to a thread and that's what I'm doing right now and as my reply grows in length the footer ads gets pushed even further away from my eyes. lol

      I don't think any one is going to see the bottom ads enough to justify the price you're asking for the ad space and I don't think any advertisers will re-up those ads at the bottom of nowhere after paying initially.

      My suggestion is still the same as the one I made in the suggestion forum on May 9th, that no one from the forum bothered to even acknowledge! READ HERE

      Why not try and improve the features for the existing ad space so advertisers have a better ad experience! i.e. Tracking, Clicks, etc. You know BASIC stuff.

      By all means prove me wrong and show me that the ad space at the bottom is effective BEFORE taking money for the ad space.
      Can't agree more. Last time I scrolled down the page to where the banner space is offered was an year ago, to find the "Terms of Use" page.

      If those extreme footer banners are going to start at all, the total number of banners in rotation should be no more than 3.

      $50/day is not an issue but will this even bring 10% of the exposure (let alone CTR) compared to the header banner.

      Tracking system (impressions, clicks etc.) is a MUST. I was expecting it to be added earlier than the introduction of this new ad space.
    • Profile picture of the author Alaister
      Originally Posted by Rus Sells View Post

      I'm sorry but I have to play Devil's advocate here.

      In regards to the bottom ad, did you guys even test if this area of the page is even looked at?

      Did you create some test ads, or allow users to test some ads down under to actually see if that space is viable?

      I mean seriously it's a total abyss down there!

      It's even WORSE when some one is in the quick reply window! No one is going to see those ads at the bottom when replying to a thread and that's what I'm doing right now and as my reply grows in length the footer ads gets pushed even further away from my eyes. lol

      I don't think any one is going to see the bottom ads enough to justify the price you're asking for the ad space and I don't think any advertisers will re-up those ads at the bottom of nowhere after paying initially.

      My suggestion is still the same as the one I made in the suggestion forum on May 9th, that no one from the forum bothered to even acknowledge! READ HERE

      Why not try and improve the features for the existing ad space so advertisers have a better ad experience! i.e. Tracking, Clicks, etc. You know BASIC stuff.

      By all means prove me wrong and show me that the ad space at the bottom is effective BEFORE taking money for the ad space.
      Hi Rus,

      Sorry for not getting back to you about your ideas and suggestions.

      We'll be exploring the option of allowing text ads or even banner ads under the first post of each thread. I want to be careful not to annoy viewers though.

      I'm guessing most advertisers would have tracking on their destination links so they can assess the effectiveness of their campaigns.
  • Profile picture of the author Zaman Butt
    Thanks for this! It will be help for the Advertising ...
  • Profile picture of the author AmericanMuscleTA
    I'm with Rus Sells. I never, ever get to the bottom of the page.

    Even replying to the thread I'm not even at the bottom.
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    www.TheSaviorsMinistry.org

  • Profile picture of the author niftystats
    great news, we will try it
  • Profile picture of the author Anton Louis
    One more comment -

    If you do go ahead and allow us to split test ads and track CTRs and even conversions then I would love to see the option to auto-renew my ads when they expire or to purchase weekly ads at a discount (maybe $500/week).

    Thanks,
    Anton
  • Profile picture of the author yukon
    The advertisers would have a better conversion rate If they could target specific sub-forums. Currently none of the ads are targeting same niche traffic, it's all random product ads.

    Think Google Adwords, target traffic that's looking for the advertised product.

    Example, traffic in the Website Design sub-forum should see ads for web developers for hire because people in the Web Design forum need help with web design, they're not looking for the random ads that are currently showing up (How to make $10,000!, etc... ( nonsense)).

    Focus on the traffics needs & the advertisers will get higher conversion rates which will cause the advertisers to compete with each other for laser focused ad space that has a good conversion rate.

    BTW, nobody in their right mind would buy that footer ad because it's basically hidden where traffic won't find it. The hot spot for CTR is the top of the page (above the fold).

    Again your wasting header space that could be used for a better purpose (ex: targeted ad space):

    [edit]
    Lets do some math & see how much money Warrior Forum is losing out on by allowing sitewide advertising instead of targeted sub-forum advertising.

    With 11 advertisers ($100 each) targeting the top banner space your maxed out at $1,100 revenue per day, without targeting any traffic (random ads).

    If Warrior Forum allowed advertisers to target sub-forums that's at least 34 sub-forums, not counting things like the OT forum, etc... So now advertisers have 34 laser targeted traffic sources.

    Now allow only 5 advertisers max per day per each sub-forum (creates competition to buy ad space). Drop the per day advertising fee down to $13 per day (stay with me on this). Lets assume WF has sold all advertising slots because everyone can afford to spend $13.

    Now WF income has doubled at $2,210 per day, advertisers are happy because they're only rotating ads with 4 competition instead of 10 competition. Traffic CTR is increased because the ads are targeting what they need/want.

    No doubt it will take a few months to fill all the $13 ad slots but the long term advertising money is a better deal for WF because you're no longer maxed out at $1,100 per day (top ad space).

    This example allows WF to potentially profit an additional +$400,000 per year assuming you keep the ad slots filled which should be easy considering you already have the contact info for every forum member that's sold a product/service on Warrior Forum (ad slot promotion).

    Even If you only filled 50% of the sub-forum ad slots (worst case scenario) at $13 per advertiser (day) you would still earn the same $1,100 that your earning today with irrelevant ads (poor user experience).

    Obviously play with the numbers but keep the advertising cost low with targeted traffic & more advertisers will keep the ad slots filled which could help create a waiting list for future advertisers.
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