JV question. I have a product (almost) now what?

16 replies
General JV question. I have a product (almost) now what?
Forgive me if this is posted in the wrong place.

But I have a product almost complete that is not an IM product, but solves a physical problem that occurs in a number of professions and avocations. It is mostly a video course. I believe it would be a great promotion for someone who targets these niches. (I can get specific).

I intend to make it a Clickbank product with a $37.00 price and 75% commission.

This is my first product and have nothing else to offer for a JV.

My question is, now what?
#joint venture #product #question
  • Profile picture of the author carltonriddick
    I know someone in that niche that will help you get the product launched. PM me.

    Carlton
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  • Profile picture of the author iYingHang
    Originally Posted by tigertale View Post

    General JV question. I have a product (almost) now what?
    Forgive me if this is posted in the wrong place.

    But I have a product almost complete that is not an IM product, but solves a physical problem that occurs in a number of professions and avocations. It is mostly a video course. I believe it would be a great promotion for someone who targets these niches. (I can get specific).

    I intend to make it a Clickbank product with a $37.00 price and 75% commission.

    This is my first product and have nothing else to offer for a JV.

    My question is, now what?
    Get someone who knows product launching to launch it.

    Cheers,
    iYingHang
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  • Profile picture of the author Jacer
    The first step I would take is to work on launching it yourself. Prove it converts, then work on getting JVs and Affiliates on board. Many people make the mistake of thinking they can just add their product to a site like ClickBank and expect the sales to just roll in like a title wave.

    Do you have any website traffic now, or have an email list? Hopefully you do, and can leverage your current audience for an internal product launch.
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    • Profile picture of the author tigertale
      I know someone in that niche that will help you get the product launched. PM me.
      Thanks, will do.

      The first step I would take is to work on launching it yourself. Prove it converts, then work on getting JVs and Affiliates on board. Many people make the mistake of thinking they can just add their product to a site like ClickBank and expect the sales to just roll in like a title wave.
      Do you have any website traffic now, or have an email list? Hopefully you do, and can leverage your current audience for an internal product launch.
      I intend to do a small ppc campaign once it is finished enough -- before I make it into a Clickbank product.

      I launched it to a small list of 37 people and sold 5 at $15.00. The list was a lame opt-in on a blog that gets around 45 visitors a day - most of them searching "pectoralis minor stretches." not "carpal tunnel" since I'm usually on google's first page for that one. That opt-in just said something like "notify me when the blog is updated."

      I changed that recently to "weekly tips", but I need a better reason for people to opt-in.
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  • Profile picture of the author CurtisN
    There are many factors that contribute to the success of a launch. Let's just say that you're looking to do a JV launch (big launch with a bunch of partners). Getting a bunch of JVs on board will be very tough if you only have a $37 product.

    You'll probably want to have a really good report or something for that opt-in incentive. You'll need an upsell offer to make more money off your customers and to provide an incentive for JVs to promote (more money for them).

    One way to get the attention of JV partners in your market is to send them your product. Another way is to sell a bunch of their products. Yet another way is to buy their products/services and enter into a conversation with them. In small niches like yours, a good way to find potential JV partners is to do Google and marketplace searches (i.e. Clickbank or PayDotCom).

    You've got a long way to go, but you're definitely on the right track. I know I've left a lot of stuff out, but I hope this helps a bit.

    Curtis
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    Curtis Ng (blog) - Product Launch Manager
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    • Profile picture of the author tigertale
      Thanks Crutis,

      I don't have an upsell or back end. It would have to be someone elses product.

      I have no problem giving the product out. But selling other people's product with no list (easy for you maybe) - I can't divide my attention and energy away from what I'm doing. When I scatter my focus I just stall out.

      I do need to offer a report. Still finishing up the product though.
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  • Profile picture of the author theohanden
    Hi there,

    some good replies, I am Jeff walker trained product Launch manaager, and I have over 7 years sales experinece and I completely understand your issues here.

    Just to let you know when considering launching a product you need to look at your 'assetts' these are as follows: Your credibility in the market place, having an internal list of prospects that you have a realtionship with and of course Joint venture support. Without a list you are really going to struggle as you can't even test internally the price points to your own list.

    However you can create a list in the health and fitness niche fairly easily, as mentioned b4 look for JV giveaway events in the health and fitness niche create a unique high value giveaway gift - video will shine through and start creating a list, they are few and far between but that will get you started, go to facebook and start joining some related groups and start commenting on people blogs and building realtionships making sure you have a signature link that takes people to an optin page to colect prospects.

    You def want to start a you tube channel and start getting your expertise in, in only a few months you can have several indexed pages about you and your topic.

    here is what you can do to get some traction into google. Go start a twitter account, find blogs that are relevant to what people might want to be searching for in your niche, go find the top 300 blogs and skim through the best posts and set up a scheduled tweet service taking people to that content. Do this for 6-8 tweets a day and then send no one to your own link. You will become a go to person on twitter with trust and credibility very quickly. at the same time creat a blog and schedule 30 posts 1 each day on your niche and expertise after 30 days of twitter social aggregatiion you can then send them to your blog which will be rich full of great content. This will now give you credibility have an optin form on you blog to get targets leads and have plenty of you tube videos on your blog and facebook accounts.

    This will build a list once you have 500 or so you can start reciprocal mailing other marketers in your niche and grow your list quickly.

    Also about your offer you can basically sell anything as long as the value is high enough your course needs to be at least $197 to attract any decent JV's with 50% commision also having mutiple modalities sush as mp3's transcripts, interviews and if you can have a group or mentoring call in session that is high perceived value ( only 10-15% take this up so don't worry)

    Finally you need to have a real compelling story, on so that you can create a pre launch that gets people engaged a pre launch wil be a few weeks of warming your list up and JV's lists up.

    if you sell a physical version that can be an upsell and reduces returns - kunaki.com is easy and very cheap.

    You can do it but its a real effort to get everything you need for a successful launch.

    personally I would go and start an IM related list it's so easy to do with adswaps and giveaways I built my list to 4000 in just 2.5 months and have super JV support you can too

    hope that helps

    theo
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    • Profile picture of the author tigertale
      Thanks for the detailed response, Theo.

      I'll digest what you said, but right now I've got to get to bed, won't be back on the computer until tomorrow evening.

      I did put a giveaway in Patricia's event (see couple posts ago). Changed my opt-in forms per suggestion.
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      • Profile picture of the author tigertale
        Thank you, theohanden,

        My first thoughts were "overwhelmed again". But then one step at a time. Do have a blog that's been up awhile and have started a another. Have videos on youtube, Adding more.

        All my testimonials came from either youtube or the blog or a few emails sent to me from the blog. More videos in the works.
        Everything takes so long.

        Twitter and Facebook - I "get" what you are saying. I don't "get" Twitter or Facebook. I know you are an expert. Your blog on how to make money with twitter and facebook, I'm sure is especially hot for tweeters and facebookers. That will have to wait.

        I was going to go line by line with your other items. But I'm not in the in the same playing field yet.

        But, still have the project to finish. A couple videos to edit, a couple more to do for the project. Plus I want to redo the videos on the sales pages.

        By the way.....
        Want to do more on the sales page (which with a low intro price $19 and almost zero traffic is converting quite well.. Example, 5 visitors today, one sale. 4 visitors yesterday, no sale. Day before 7 visitors 1 sale. Day before that 4 visitors 1 sale. One day I had 1 visitor and 1 sale. Now to get traffic.

        Price goes to 37.00 Sunday night - then I'll try a small PPC -- I've got a $100 coupon for Adwords. I've also got a Yahoo coupon, if that hasn't expired.

        Then I'll turn it into into a Clickbank product.

        Changing the opt-in form has made a big difference. I put that on my older blog, which consistently gets around 50 visitors a day. But most of them are for other muscle problems.

        Again one thing at a time.
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  • Profile picture of the author CurtisN
    Hello again,

    Two things...first, I agree with Theo that you should consider increasing the value of your product and upping the price. It'll be hard selling JVs on selling a $37 product.

    Next, and I kind of mentioned this already in my last post, you should go out there and find a dozen or two product/list owners in related niches and contact them. Clickbank is a good place to find product owners in related niches, although I don't know enough about your niche to say what's related. Another way is to do some Google searches. Just contact a whole bunch of people and give them your product (don't push for the JV...just ask for feedback).

    You need traffic, so why not get it from JV partners (for free ) instead of having to work and/or pay for it?

    Good luck,
    Curtis
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    Curtis Ng (blog) - Product Launch Manager
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    • Profile picture of the author tigertale
      What I want to find is not so much people in the health and fitness niche, but those in niches where hand problems are a serious issue.

      For example musicians. You can be overweight, smoke, drink, take drugs, never exercise, and eat poorly and still play great music. But once your hands are gone - you are through. (and it has ended music careers)

      There are a whole range of hobbies and occupations that have this risk.
      For the end user, although I know it would save them a lot more in medical bills, but I also feel for the person who has to shell out the money.

      I know I need a twist of thinking to make it both WIIFM for both a JV and the consumer.
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