Self Help Launch - 23rd June - Triple Conversion?
I'll get straight to the point: We love the "Launch Formula", but as we are already launched we are doing it slightly differently We are having a "limited time only SALE".
Starting on the 23rd June, for one week only all of our albums will be discounted by 50%. We will have a large "countdown banner" on our site for this week (on the homepage and all product pages), and we will be promoting it heavily.
This Will Work Because:
It has worked before! We did a smaller version of this last November 2009 with only one medium sized (list owner) affiliate promoting it. They received a 7.98% conversion rate and made over 500 sales:
This time is going to be bigger and better, we have improved our site a LOT since last November:
- We have made MASSIVE improvements to our website which have more than doubled the conversion rate of our regular day to day traffic.
- We have also added a shopping cart system (a world's first on Clickbank) which has DOUBLED our average order value (it currently varies between $26-$33).
- We have several (BIG named) affiliates confirmed to promote this time - who have combined mailing lists of over 355k (so far). This will cause a buzz around the Internet, interest and excitement - all of which will bring higher conversion rates.
- Our countdown image creates real urgency; the sale will end on time when the timer reaches 00:00. This urgency will be reflected in our newsletter updates throughout the week too - again leading to excitement, exclusivity and strong conversion rates.
- Repeat Purchases are common. We have a very solid back-end which leads to extra purchases. The first sale is not the end, almost 20% of buyers make a second purchase.
- Repeat Purchases are VERY common We are not just a 1 product website. We have 200+ albums, and we launch 5-10 new albums every month - you will make sales straight away during this sale, but it is not just a 1 off purchase - you will see sales on an ongoing basis as we release new albums (which we do every 2 weeks), when people receive the offers in our autoresponder, and when run smaller promotions in the future.
- Realistically the conversion will vary this time from one affiliate to the next, but we are fully expecting solid conversion rates between 4-8%.
Yes... if:
- You have a mailing list - affiliates with a newsletter / list will do very well out of this Launch and we have a wide range of email marketing materials for you to use.
- You have an existing self help orientated website / blog, from which you can endorse our albums, our free albums, or our sale generally.
- You have an existing NICHE website relating to one / some of our 200 albums - we have law of attraction albums, confidence, motivation, dating, and much more - just as above you would endorse our albums but with the spin of pointing out the ones which are relavant to your readers (we have a full range of product images to help you, and some articles on our most popular albums - see below for materials links).
- You are experienced in PPC and can setup a quick campaign and drive traffic to us for either subliminal keywords, other self help keywords, or niche focused keywords. We have a full ppc / keywords page to help you.
- If you are experienced in article marketing and can easily / quickly write some articles and drive people in decent numbers to us. Or if you can take our pre-spun articles and post them to generate traffic. * they will not be accepted by EZA, but will work fine on most other article directories.
If you are starting to promote now I would recommend highlighting the fact that we offer 3 free albums and in your articles discussing how subliminal messages can help, and that they can "download 3 albums for FREE!" This will get a higher click through rate, and also will make sure your traffic joins our newsletter. You can generate a link to our free album page here:
Affiliate Link Generator
We understand that some people worry about vendors with newsletters, but all I can say is that we will NEVER overwrite your affiliate cookies - all links back to our site are natural links without any hoplink attached. You will get credited for all sales as normal within the 60 day cookie life period. Having your visitors in our newsletter will only lead to a higher conversion for you as all you have to do is get them curious to try our free albums and we do the hard sell - we understand our market very well and we know how to turn leads into buyers.
Materials:
Here is the full launch materials page which explains what will be happening and gives a timeline to follow. You can also download a series of well planned email marketing materials, and swipe over 20 pre-spun artices to generate traffic and build your blogs.
or
Click here to access our regular affiliate pages - including the ability to generate links to our individual products, or our free album signup page, and generate product images.
* Please don't publish the email marketing materials early as they are time sensitive and mention the sale etc and this will only confuse people, but feel free to use the pre-spun artices now - the more people you can lock into our newsletter now, the more money you will make during the launch. Your visitors will subscribe to our newsletter and we will follow them up for you - we never overwrite cookies and you will be credited for ALL sales for the 60 day cookie life as normal.
We are really excited about this and are expecting it to be huge, I hope I have covered everything here and hope you get on board with us - of course if you have any questions, or need anything at all then please don't hesitate to post a reply here or PM me - I am more than happy to offer advice on what might work best for you, or even write unique emails etc for you if you have specific niche lists.
Dan
Proudly free of signature promotions since 2001!
Hypnosis Affiliate Program Pays 50% + $20 Join BONUS
Real Subliminal Messages Pays 35% (world's largest subliminal site)
SubliminalMP3s.com Pays 75%
Hypnosis Affiliate Program Pays 50% + $20 Join BONUS
Real Subliminal Messages Pays 35% (world's largest subliminal site)
SubliminalMP3s.com Pays 75%
Hypnosis Affiliate Program Pays 50% + $20 Join BONUS
Real Subliminal Messages Pays 35% (world's largest subliminal site)
SubliminalMP3s.com Pays 75%