$80 million in direct mail sales... just got online. World-class letter, stuck with the traffic. JV?

Here I'll include repeated questions... you get a clearer picture before pm-ing me.

Why didn't you get a lot of traffic if PPC budget is not a problem?

- well, our cost per click jumped to about $8 per click... because we are in
the same niche where some of the biggest BANKS are with insane budgets.

- and ... even with that budget, we were paying those amounts for tests, we
still can't get enough traffic (maybe 30-50 clicks a day).

What kind of press ads you published?

They were lead-gen ads on half page offering free reports and sending them to our
.net site.

Thank you!

M

P.S. I hope I can edit this post later on to add new answers here.

UPDATE: Now you can pm me. I figured out that when I buy War Zone upgrade, I can respond to PMs.

Thanks for your reply. But, NO, we do NOT have a conversion
problem - we have a traffic challenge.

We are in direct response field for over 40 years and we have
3 split-tests already in place written by two world class copywriters.

Best,
M

Look, we need only targeted traffic, access to rich individuals, entrepreneurs etc. With that type of traffic we are satisfied with our conversion rate at this point.

Im just going to start off by saying that the overall feel and design of your sites are not pretty. You cant use the same "quick, cheap, clickbank product" strategy for rich, affluent people. The rich and affluent dont just log online and read big red letters stating "Announcing The Asset And Privacy Protection Secrets Of The Super-Rich!" and buy. Your marketing strategy cant be that rough. If you want to effectively target today's rich and affluent, do it in a modern, subtle, classy, stylish way. google the visa black card website, they have a good idea on how to market to the rich.

Now, if you have traffic problems, there are 2 possible causes to your problem.

1. You are not using the same Online and Media AD strategy you used on your previous mailing marketing strategies. Maybe you changed the wording in all your forms of communication? Maybe the people you hired actually broke something that did not need to be fixed? Maybe you should have simply replicated your mailing strategy in an online form.

2. Your current marketing efforts are not effective for today's rich and affluent. Maybe it was simpler in the past to sell your products to your market because information was not as readily as available as today. Nowadays, the internet facilitates information flow and slowly your market does not have a big need for your services. To solve this problem, you must reinvent your company and products and provide them with different types of services, or at least repackage the ones you have with shinier boxes. Again, going to what I said first, the rich and affluent of today will hardly fall for the big bold red letters saying

"Announcing The Asset And Privacy
Protection Secrets Of The Super-Rich!"

try something like

"Secure your assets and privacy with ..."

Did I mention your website is aesthetically challenged? Looks like a clickbank product website to me. I mean, thats great if that is what you're going for, but rich and affluent people do not buy into those things.

My suggestion:
- rethink and rebrand your products and offerings to make marketable in todays world
- do not follow the cheap, quick, one page design of clickbank products, you are targeting rich, educated, affluent people, not your average fat joe buying an ebook on weight loss.
- use modern marketing methods.

A simple idea...provide the opportunity for each and every past customer to give you referrals via their very own custom "affiliate link" which directs referrals to your website(s).

In return for the referral pay out a nice referral fee.

However, rather than go with a traditional affiliate program merely give current customers who take you up on the offer a website with their own hard coded order link. I reckon your current customers aren't into Internet marketing, and could care less about all of the tracking, etc. that traditional affiliates require., and that hard coded order link tells you who to pay.

Here is how I envision things...as a prior customer you approach me with the referral program. I have no problem with the idea of recommending acquaintances to you since your products have helped me. You provide me with that special site turning me loose to share it with acquaintances easily via email correspondence...

-you receive quality traffic
-new customers...some who likewise join your referral program
and
-I get a referral commission

We are both happy!

If you made $80 million in direct sales mail why do you need to make any more money.

Doug... thank you for your ideas.

AllenSays actually gave me that idea - and it was brilliant.

You gave me another - I don't know why we haven't used it before... but... actually we didn't ask our online customers and subscribers for referrals. Hehe... sometimes, you are forgetting basics (getting old)

Thanks,
M

I want to join with that huge lists.

Yup, affiliate program is what make your product viral and get it lot of hands free traffic. Announce your affiliate program in some niche specific forum and multiply your traffic. Try all google channels like Youtube etc Traffic is endless on internet but matters when it converts.

Also, try contacting some online settled companies in your niche and offer then upfront payment for promotion. Lot of ways man!

Actually... we are not looking for many ways, but one.

And connecting with online companies in my niche is next to impossible because they are BANKS as I wrote. They are promoting themselves and not measuring the response rate. No place for JV.

Any useful idea besides what admin sent me on email?

Thank you Tommie for your response.

Actually... we tried content network as well.

Here's the challenge:

1) We either can't get a good cpc
or
2) we get traffic that sucks.

From our JVs and that traffic we are getting good conversion rates. For some keywords in Google too, but for content network... we are facing a challenge.

Now two guys contacted me from Warriors and I hired them both to see what they
can do about our PPC.

Yes, we tried media (offline) buying.

If you have any specific ideas, or would like to give it a try, please contact me directly and let's make a deal.

Best,
M

So far the consensus is that you don't have a traffic problem but a conversion problem. Your site looks tacky and low budget....My gut tells me you're full of crap. You've got I'Ms out their with a lower budget producing way better websites and sales funnels.

Your branding is wrong, your graphics cheap and nasty, your ebook covers are stupid. If you were working with a big hitter like Perry Marshal chances are he would have told you the same stuff I'm telling you.

The affluent ain't gonna buy off a nobody - Besides the rich already know the information your providing they don't buy that information from off some lame website.

And why the heck did you write the word ASSets like that for? Amateur!

Who wants to "bank in silence?" It doesn't make any sense. Thats not compelling enough - world class copywriter my backside!

You're targeting the wrong people.

You need to go to prisonplanet.com and do a J.V or banner advertising with the likes of patriot Alex Jones. Advertise with "Republic" magazine - Mother Jones, Nexus and maybe the New American (John Birch Society) your target market would be the Militia - Survivalist - Tax evasion types.

Hey even the MLM folk will be suckered into buying your product too.

I don't see Trump and his ilk buying your stuff.

Maybe the "Rich the sky is falling type" would be interested - who knows?

Cheers

I was just about to write the same thing before I saw Brian's post, quoted below.

I second it.

Did you consider revamping your page to get it live on CPA networks?
What's the lifetime value of your customers? Calculate that and come up with an attractive payout. That way you only pay for sales. Not clicks or impressions.

I can't believe for one second that this sales copy was written by a professional, and I'm doubtful that it was even written by a native English speaker. I'm not really one to post negative things, but this site is attrocious. You could send 1,000 visitors a DAY and it wouldn't matter....rich or not.

-Fonts are small
-Wording is awkward
-Wayyyy too many links
-No clear call to action
-Very much a Mom's basement feel

My advice (if you're still looking for any)? Forget about traffic. Fire your high priced consultants. Throw everything away and start over from scratch. I could honestly make this product more attractive and profitable by myself in 5 days and for less than $100.

Determine your target audience, create a value proposition, and build everything else around those two things.

Would like to talk with you about JV with you and your product.

please email me cwvisions at gmail.com

Thanks, Cody