How do you manage your adswaps?
I'm now at the point where I'll be entertaining adswaps. My list in the IM niche is now at 1400.
My question for you today is about how you manage your swaps. I know what the concept is and understand how it's done theoretically. But as I've not done swaps myself before, I have questions and concerns on some of the mechanics.
I think a how to guide would be a great tool for Warriors. Maybe someone who's been there done that can outline the proper ways to do this. Or, if there is already one, just point me to it in this post.
My questions are:
1: What tools are there to manage a swap? I have looked at safe-swapsDOTcom. Any others out there? Is this one good?
2: How do you "contract" with the other party? as in, who mails first, how do you insure the other party acts in good faith?
3: What research do you perform on the other party prior to agreeing on a swap?
4: How do you insure the material by the other party is congruent with your list and of high quality?
5: If you have a larger list than your partner, how do you work it out so you're both mailing to the same amount? Are there ways to automate your autoresponder or other tools so that I could randomly pick 300 addresses out of 1400?
6: What is the overall protocal to building swap relationships? There are always the right and wrong ways to ask for things. And every type of group has their own lingo. What are the best ways to do this working with other adswapers? I guess another way to ask this is for those who have larger lists and do this a lot, what's the WRONG way to talk to you?
I can probably think of a few more questions but these are the ones that are pressing to me at this point. Other questions from others welcome.
Garland Coulson, "The E-Business Tutor"
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Mike Brooks
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