What Joint Ventures Should Be Like

15 years ago

I'd have to agree with you.

A true joint venture should be a collaborative effort between two people, not just sending out an email or two to your list.

Thanks

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dmh_warrior

15 years ago

Thanks Ryan,

I have to agree with you.

*The other thing I would add is*
The parties have an Equal responsibility for the success of the launch:

That is, the person with the list is responsible for ensuring that their actions are timely and professional. Especially if they are 50/50, they should do more than just provide the list. Including working hard to make sure that they deliver e-mails and updates to their list ontime and with only agreed upon modifications.

For the product provider, they also need to ensure great follow-up and excellent customer support so that theit JV's customers are respected and have a great experience as well.

It should be a joint project with an aim to increase LCV (lifetime customer value) for everyone - not just a quick hit.

It's a Joint (equal) Venture.

p.s.
thanks Ryan, good topic

Thanks
1 reply

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BrashImpact

15 years ago

Gotta completely agree here, its a collaborative effort on both parties to ensure a successful JV. We have physical product for JV, and always

Lower the Price
Offer higher commissions
and GIVE Unbelievable Extra Bonus's

Gotta underpromise and overdeliver.

Regards,
Robert

Originally Posted by dmh_warrior

Thanks Ryan,

I have to agree with you.

*The other thing I would add is*
The parties have an Equal responsibility for the success of the launch:

That is, the person with the list is responsible for ensuring that their actions are timely and professional. Especially if they are 50/50, they should do more than just provide the list. Including working hard to make sure that they deliver e-mails and updates to their list ontime and with only agreed upon modifications.

For the product provider, they also need to ensure great follow-up and excellent customer support so that theit JV's customers are respected and have a great experience as well.

It should be a joint project with an aim to increase LCV (lifetime customer value) for everyone - not just a quick hit.

It's a Joint (equal) Venture.

p.s.
thanks Ryan, good topic

Thanks
2 replies

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ryanmacca

15 years ago

Under promising and over delivering is a great point.
When I launch my own line of products then I will definately focus on under promising and over delivering.
That way you get customers for life!

Originally Posted by NelsonInstitute

Gotta completely agree here, its a collaborative effort on both parties to ensure a successful JV. We have physical product for JV, and always

Lower the Price
Offer higher commissions
and GIVE Unbelievable Extra Bonus's

Gotta underpromise and overdeliver.

Regards,
Robert

Thanks

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Valeriu Popescu

15 years ago

Originally Posted by RobertNelsoninc

Gotta completely agree here, its a collaborative effort on both parties to ensure a successful JV. We have physical product for JV, and always

Lower the Price
Offer higher commissions
and GIVE Unbelievable Extra Bonus's

Gotta underpromise and overdeliver.

Regards,
Robert

I agree with you Robert but frankly I'm not a big fan of "Lower the Price". I prefer to add more bonuses if needed. And I knew a few things about JV's (see my SIG).

Valeriu

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tdpubs

15 years ago

That is my pet peeve with the JV forum. It should be separated into different forums. JV, Affiliates Wanted and Ad Swaps. I totally agree.
Dennis Francis
diD Publishing Inc.,
DiD Publishing.com

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Nolan

15 years ago

Yeah there is no shortage of products out there. Distribution channels for hungry markets are another story.

I've heard a few horror stories about crumby JV proposals from list owners. Their biggest complaint is always that the person with the proposal never comes in with any real value (Increased commissions, unique product.)

One idea that can lead to some awesome JVs is being friends with the person to begin with. Most people never think in terms of getting to know a list owner before approaching. Instead they go for volume and mass email every list owner in the ezine directories. Just look at how all the "Gurus" cross promote each other. I doubt they have to send out a million emails to line up JVs. They call up a few of their friends that sell to the same market and say "Hey, let's do a deal."

Nolan

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RaynayValles

15 years ago

Originally Posted by ryanmacca

- You should be offering something extra (more than usual) to these customers

How can you go above and beyond for WF list owners? In addition to offering a special discount to their list, consider offering:

-a free report (that's not just a salespitch, of course)
-a free audio
-a free video
-a free teleseminar

It's great if you can also customize these with the listowners affiliate link.

Thanks
1 reply

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ryanmacca

15 years ago

Originally Posted by Raynay Valles

How can you go above and beyond for WF list owners? In addition to offering a special discount to their list, consider offering:

-a free report (that's not just a salespitch, of course)
-a free audio
-a free video
-a free teleseminar

It's great if you can also customize these with the listowners affiliate link.

A free audio/video can go well with an ebook information product. Great idea

Thanks

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ebusinesstutor

15 years ago

I agree.

I have no need or more products to promote to my list - there is an unlimited supply of those at Clickbank.

So for a JV partner I am looking for others with extensive lists (mine is over 46,000 subscribers) that will build my systems into their back office. In return, I do the same for them and provide bonus coupons for their list.

We cross promote each others products on an ongoing basis building both of our businesses.

Sometimes I also look for people to partner with me on launching new versions of my products in niche markets.

These are what joint ventures are about - not just some person with a brand new ebook looking for affiliates and offering nothing other than an affiliate commission.

Thanks
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Internet Marketing Speaker
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ryanmacca

15 years ago

Originally Posted by ebusinesstutor

I agree.

I have no need or more products to promote to my list - there is an unlimited supply of those at Clickbank.

So for a JV partner I am looking for others with extensive lists (mine is over 46,000 subscribers) that will build my systems into their back office. In return, I do the same for them and provide bonus coupons for their list.

We cross promote each others products on an ongoing basis building both of our businesses.

Sometimes I also look for people to partner with me on launching new versions of my products in niche markets.

These are what joint ventures are about - not just some person with a brand new ebook looking for affiliates and offering nothing other than an affiliate commission.

How did you get so many subscribers? At the moment I have about 700 and building

Thanks
1 reply

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ebusinesstutor

15 years ago

Originally Posted by ryanmacca

How did you get so many subscribers? At the moment I have about 700 and building

Here are the steps I took:

Step 1: Chose my target audience
Step 2: Put together an income plan for how I would make money helping this audience
Step 3: Put a tracking system in place to track where every signup and sale came from
Step 4: Put together a membership web site that offered valuable free tools
Step 5: Marketed the site via advertising, affiliate program, and working with JV partners

In three years, my list grew to over 46,000 members and provides me with a 6 figure income.

Thanks
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ryanmacca

15 years ago

Originally Posted by ebusinesstutor

Here are the steps I took:

Step 1: Chose my target audience
Step 2: Put together an income plan for how I would make money helping this audience
Step 3: Put a tracking system in place to track where every signup and sale came from
Step 4: Put together a membership web site that offered valuable free tools
Step 5: Marketed the site via advertising, affiliate program, and working with JV partners

In three years, my list grew to over 46,000 members and provides me with a 6 figure income.

Thanks for your reply. It is really interesting to read and it is also very inspiring for me too. I am looking at building my list and having over 10,000 subscribers by the end of the year.

Would you be able to tell me a little bit more about how you worked with JV partners and how I can do that?

Thanks
1 reply

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ebusinesstutor

15 years ago

Originally Posted by ryanmacca

Thanks for your reply. It is really interesting to read and it is also very inspiring for me too. I am looking at building my list and having over 10,000 subscribers by the end of the year.

Would you be able to tell me a little bit more about how you worked with JV partners and how I can do that?

Well it is critical that you have something of value to offer a JV partner beyond just an affiliate commission.

Here is what I offer my partners to give added value so they will consider partnering with me:
- I do a cross promotion of their product to my list of over 46,000 subscribers
- I provide them automated coupons with 30,000 free ads (10,000 each in Free Traffic Bar, Internet One and ScreenSwarm) that they can use to encourage signups via their affiliate link or even just use to build their own lists.
- I provide them automated coupons with 75,000 free ads (25,000 each in Free Traffic Bar, Internet One and ScreenSwarm) that they can use one their OTO and upgrade pages as a bonuses
- I add their product to our downline builder in our back office of Free Traffic Bar and Internet One
- I add their product to the tools section of the Free Traffic Bar so that it is easily accessed by over 40,000 members

I work with my partners on an ongoing basis. Many of my partners build my products right into the back end of their products, like I do for them.

Thanks
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ryanmacca

15 years ago

Originally Posted by ebusinesstutor

Well it is critical that you have something of value to offer a JV partner beyond just an affiliate commission.

Here is what I offer my partners to give added value so they will consider partnering with me:
- I do a cross promotion of their product to my list of over 46,000 subscribers
- I provide them automated coupons with 30,000 free ads (10,000 each in Free Traffic Bar, Internet One and ScreenSwarm) that they can use to encourage signups via their affiliate link or even just use to build their own lists.
- I provide them automated coupons with 75,000 free ads (25,000 each in Free Traffic Bar, Internet One and ScreenSwarm) that they can use one their OTO and upgrade pages as a bonuses
- I add their product to our downline builder in our back office of Free Traffic Bar and Internet One
- I add their product to the tools section of the Free Traffic Bar so that it is easily accessed by over 40,000 members

I work with my partners on an ongoing basis. Many of my partners build my products right into the back end of their products, like I do for them.

Ok this really confused me. I don't understand what these free ads are and how you can give them away? Is this on your own website or what?
But I like your idea of giving something extra to your JV partner.

Did you start JV'ing when you had a small list like I do (1,000)? How do you do it when you have a small list.

Your info is really helpful so thankyou very much

Thanks
1 reply

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ebusinesstutor

15 years ago

Originally Posted by ryanmacca

Ok this really confused me. I don't understand what these free ads are and how you can give them away? Is this on your own website or what?
But I like your idea of giving something extra to your JV partner.

Did you start JV'ing when you had a small list like I do (1,000)? How do you do it when you have a small list.

Your info is really helpful so thankyou very much

Two of my web sites are advertising systems and the third site also has a place where people can buy banner advertising. So it is easy for me to give away extra advertising credits to my partner's lists.

I built my web sites from the beginning planning for how to work with partners so I could do this.

You can JV with a small list, but you need something to offer in addition to an affiliate commission. Something useful and valuable.

Thanks
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ryanmacca

15 years ago

Originally Posted by ebusinesstutor

Two of my web sites are advertising systems and the third site also has a place where people can buy banner advertising. So it is easy for me to give away extra advertising credits to my partner's lists.

I built my web sites from the beginning planning for how to work with partners so I could do this.

You can JV with a small list, but you need something to offer in addition to an affiliate commission. Something useful and valuable.

Ok, your tips are great. It is a brilliant idea to build your site so you can JV with people. No wonder you have built such a big list, you have had a list in mind all along.

How much do you make from your list?

I was thinking with JV's I could give away paid reviews on my site or even advertising on my site.
Is there a way to prove whether or not they sent the emails out to their list.

Also another question, how do you avoid getting your emails marked as spam. Like if you swap a solo ad with someone how do you avoid a lot of people marking it as spam?

Thanks
1 reply

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ebusinesstutor

15 years ago

Originally Posted by ryanmacca

Ok, your tips are great. It is a brilliant idea to build your site so you can JV with people. No wonder you have built such a big list, you have had a list in mind all along.

How much do you make from your list?

I was thinking with JV's I could give away paid reviews on my site or even advertising on my site.
Is there a way to prove whether or not they sent the emails out to their list.

Also another question, how do you avoid getting your emails marked as spam. Like if you swap a solo ad with someone how do you avoid a lot of people marking it as spam?

As I said, I make a six figure income with my list of about 46,000.

I send a review of my partner's product to my own list. That way it isn't spam because it is coming from me and they have already signed up to receive info from me.

My partner does the same thing when he promotes my products to his list.

Thanks

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Garland Coulson, "The E-Business Tutor"
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ryanmacca

15 years ago

Originally Posted by rjg

So now we all know how to do JV's that are mutually beneficial to each other AND the respective prospects - who is actually going to take the step forward and line a JV up

hehe

I have 9000 subscribers and would be willing to fix a date this week.

PM me for info.

Regards

Ray

No need to spam your list. Start a new thread in joint ventures and tell us what you want to do.
What are you talking about fixing a date? Please be more specific as well when you post about your joint venture

Thanks

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Alvina Torres

15 years ago

I'm glad you posted this. I never did a JV swap, but I have a list of subscribers of over 50 k (I have been in NM since 15...almost 30 now). I will like to build it and am considering a jv swap. I didn't think there was more to it than just I send a letter to mine and you to yours. I do recall reading on here where someone said that there was something you can do to be able to tell if the other person really sent it out which I will research soon. I have no idea what to offer my jv partners. I will be promoting a site that offers advice on network marketing etc. I will really think hard. Thanks for the tips so far and please keep them coming.

Thanks
1 reply

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ryanmacca

15 years ago

Originally Posted by Alvina Torres

I'm glad you posted this. I never did a JV swap, but I have a list of subscribers of over 50 k (I have been in NM since 15...almost 30 now). I will like to build it and am considering a jv swap. I didn't think there was more to it than just I send a letter to mine and you to yours. I do recall reading on here where someone said that there was something you can do to be able to tell if the other person really sent it out which I will research soon. I have no idea what to offer my jv partners. I will be promoting a site that offers advice on network marketing etc. I will really think hard. Thanks for the tips so far and please keep them coming.

With a list of 50k subscribers you could easily be making $50k/month (seriously).
Create a product to do a JV swap with. Even if it is a free product you can use it to collect more names. If it is a paid product then with 50k subscribers it wouldn't be hard to get at least 100 conversions (0.2%). If you sell a product for $15 then that is $1,500 in your pocket.

Start monetizing your list and you could earn $1,000,000 really easily

Thanks

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Stu784

15 years ago

Hey all,

I'm new to IM however I have put together a product for poker players teaching them how to make money from poker tournaments, been one myself I understand how to play the game on a winning level and have read plenty of material from the named pros you see on TV.

If anyone with a gambling list would be interested in a JV I'd be more than happy to do a 50/50 split. One of the biggest benefits I've covered in this product is "what hands to play and when" which is probably the most asked question been asked in the poker forums. Please PM me if interested.

Thank you.

Thanks

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markwinder

15 years ago

Hi all - this is a GREAT conversation.

I'm actually the JV Manager for Glen Hopkins. And I have to say, I'm loving what I'm reading here.

For us, when we approach a Joint Venture, we approach it as a relationship. We're not really interested in a slam-bam approach that might get a one-tim blip on our radar. Rather, we're more keen on building a relationship with our JV partners and giving them several opportunities to build revenue with us.

For us, our approach is - how can we help you build your business? We find a lot of our JVs are looking for different things at different times. So we consider it our job to help provide our partners with tools that can fill the gaps. So what that means for us is, we don't necessarily come running up to you with "here's the hot product of the day!", rather we take the time to find out what's fitting well with your current promotions. And then we craft a campaign that will make it easy for you.

Do we offer higher commission rates to JVs? Yup. You bet!

But we also go further in that we customize and provide specific tool-sets to our JV partners. For instance, the other day, one of our partners was saying how his list was tapped out for all these "big ticket" offers. So we helped him out by crafting a content-rich campaign that ended up promoting a lower-priced offering. Worked like a charm.

Do we do mail swaps? Sure... when they make sense. In the same way that you wouldn't promote a product that you know your list wouldn't like, we don't do it either. Instead we find other ways that we can cross-promote each other (back-end offerings, bonuses, etc.).

So now that you know our basic approach here... let me further the question and ask you all: are we on the right track? To me it makes sense, but does it resonate with you guys?

Thanks!

- Mark.

PS - hope my input helps!

[ 1 ] Thanks
2 replies

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ryanmacca

15 years ago

Originally Posted by markwinder

Hi all - this is a GREAT conversation.

I'm actually the JV Manager for Glen Hopkins. And I have to say, I'm loving what I'm reading here.

For us, when we approach a Joint Venture, we approach it as a relationship. We're not really interested in a slam-bam approach that might get a one-tim blip on our radar. Rather, we're more keen on building a relationship with our JV partners and giving them several opportunities to build revenue with us.

For us, our approach is - how can we help you build your business? We find a lot of our JVs are looking for different things at different times. So we consider it our job to help provide our partners with tools that can fill the gaps. So what that means for us is, we don't necessarily come running up to you with "here's the hot product of the day!", rather we take the time to find out what's fitting well with your current promotions. And then we craft a campaign that will make it easy for you.

Do we offer higher commission rates to JVs? Yup. You bet!

But we also go further in that we customize and provide specific tool-sets to our JV partners. For instance, the other day, one of our partners was saying how his list was tapped out for all these "big ticket" offers. So we helped him out by crafting a content-rich campaign that ended up promoting a lower-priced offering. Worked like a charm.

Do we do mail swaps? Sure... when they make sense. In the same way that you wouldn't promote a product that you know your list wouldn't like, we don't do it either. Instead we find other ways that we can cross-promote each other (back-end offerings, bonuses, etc.).

So now that you know our basic approach here... let me further the question and ask you all: are we on the right track? To me it makes sense, but does it resonate with you guys?

Thanks!

- Mark.

PS - hope my input helps!

I would love to know how big your list is. Just out of curiosity.
I would also love to be mentored by you in the area of joint ventures. I am sure we can work out something. Let me know if you are interested

Thanks

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rxdavis 15 years ago

Mark,

Great information. Since you are using common sense, building a relationship with your JVs, and protecting your list, it appears you're doing the right stuff.

Great Thread too. Thanks for starting Ryanmacca
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ishanev

15 years ago

l agree with you but l like to add bonuses which makes the product more appealing to potential customers.

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robertstr 15 years ago

A joint venture might be considered as a collaborative effort btw people.Goodluk^--^
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greenprop

15 years ago

What a great thread.

Thanks.

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nipit007

15 years ago

I vote for seperate sections..Its mostly promote my affiliate link here. Not what I would call a true JV...Just my 2 cents worth

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bauger

15 years ago

I agree also.

I would love if they seperated topics like looking for affiliates and other stuff that way everything is in its appropiate place.

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Andy Fletcher

15 years ago

While I agree that there's a lot that can be added to a JV there's also nothing wrong with hunting affiliates and adswaps this way.

I'm sure some of the people in this thread are genuinely looking to add serious value to what goes down but ask yourselves this. Are you doing it because you've done the easy stuff and want to see even bigger and better results or are you just complicating what should be really simply.

If you've got an active list that you stay in contact with on a regular basis and have done some cross promotions to increase your subscriber base, great. If you've run promotions to that list as an affiliate or found affiliates to run mail outs, fantastic. Ignore what I said above.

If that's not the case, then keep it simple. Focus on building that list then go after the value add strategies.

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What Joint Ventures Should Be Like

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