YOUR Sales Letter Written Now, Pay Later . . . IF You Qualify
If YOU are a genuine "Implementer" . . . that is . . . you actually DO marketing instead of just talking about it, and you want a sales letter written without spending upwards of $5,000 dollars up front, this will be a fairly interesting post for you.
This is not a sales letter, so I'll be brief:
I'm prepared to write your sales letter now, in return for royalties only, no up front fee. Why am I doing this?
For a start, I'm looking to gather more testimonials. I recently sat for 2 days in various planes to spend a week with Trevor 'ToeCracker' Crook in Vancouver, with him personally mentoring me to the top of the copywriting world. (If you ever get the chance to do this with Trevor or someone else, do it - the only better copywriting education I can think of would be to be born as Bond or Kevin Halbert)
Part of his advice was to get more testimonials. Apparently I can write, but I don't have enough PROOF yet. You can find some of the ones I already have at Copywriting Services | Cassingena Copy and I want YOU to be my next $10,000-a-month-from-one-product client.
Also, I believe there are a lot of folks out there who have a great product, are getting results they want to share, and they've tried a few sub-$1,000 copywriters and been underwhelmed by the results, but can't stretch to the next bracket where results can happen.
So, if you qualify, I'll write a sales letter or video sales letter I'd normally charge $5,000 and up for, in exchange for royalties only. We'll decide together how much these royalties will be, but there are of course a couple of criteria you'll have to meet:
1. You must be a proven IMPLEMENTER. I am not interested in working with someone who is all talk and no action, not on a project like this. Show me traffic stats, list numbers, sales, whatever, prove to me you'll actually USE what I write. Some investment in mailings, PPC, etc, will usually be required unless you're an SEO guru. And, you MUST use it exactly the way I tell you to. Copywriting Strategy is so important now, even the best sales letter will fail without it.
2. You must have at least a very good product, preferably a great product, with excellent proven results people will pay for. No PLR, no average products, no "what might work" products, niche doesn't matter, but I'll go against many gurus and say product DOES matter.
3. I did think of another criteria after all - you must be cool to work with. Don't contact me if you'll fight against my advice, if you'll pick and choose which parts to do and which to ignore, if you'll get defensive in response to my near inevitable criticism, if you decide you don't like my style halfway through the project, if you'll get upset because here in Australia it's 3am and I'm not online during your afternoon, if you're lazy and you won't pull your weight, this isn't going to work.
I reserve all rights of refusal for any proposal I receive. I don't care if you think it's an awesome product, if I don't want to work with you, if I turn you down, man up and come back with something better, don't take it personally.
The project will be just like any other - there will be an agreement, an initial consultation, a questionnaire, and I'll take from a week, to possibly 3 - 4 weeks to finish, depending on the product. (It's usually around 2 weeks or less)
Then, you'll be required to stick to a marketing plan I'll draw up. It'll be aligned with whatever you do best, e.g. if you're a regular direct mail user, that's how we'll go, but it'll be there in black and white for us to go by. If you can't implement, you won't be able to use the sales letter. But the plan will be drawn up in consultation with you.
That's it. If you have any questions PM me and we'll talk.
Brian
P.S. I have room for a couple of projects at the moment, if I can't fit you in I'll let you know when we can get started. But PM me before I pull this offer because I'm busy launching another campaign which will provide me with a lot of paying copywriting prospects, no fake urgency, just the facts.
P.P.S. Simple deal - I write a sales letter, you use it, get results, provide testimonials, pay me a royalty, everyone's happy.
P.P.P.S. Remember - I reserve the right to say no to YOUR project, even if you think it's the next Mass Control, I decide who I work with on a case by case basis. But if you're not a jerk and if you have a good product, there shouldn't be a problem.
This is not a sales letter, so I'll be brief:
I'm prepared to write your sales letter now, in return for royalties only, no up front fee. Why am I doing this?
For a start, I'm looking to gather more testimonials. I recently sat for 2 days in various planes to spend a week with Trevor 'ToeCracker' Crook in Vancouver, with him personally mentoring me to the top of the copywriting world. (If you ever get the chance to do this with Trevor or someone else, do it - the only better copywriting education I can think of would be to be born as Bond or Kevin Halbert)
Part of his advice was to get more testimonials. Apparently I can write, but I don't have enough PROOF yet. You can find some of the ones I already have at Copywriting Services | Cassingena Copy and I want YOU to be my next $10,000-a-month-from-one-product client.
Also, I believe there are a lot of folks out there who have a great product, are getting results they want to share, and they've tried a few sub-$1,000 copywriters and been underwhelmed by the results, but can't stretch to the next bracket where results can happen.
So, if you qualify, I'll write a sales letter or video sales letter I'd normally charge $5,000 and up for, in exchange for royalties only. We'll decide together how much these royalties will be, but there are of course a couple of criteria you'll have to meet:
1. You must be a proven IMPLEMENTER. I am not interested in working with someone who is all talk and no action, not on a project like this. Show me traffic stats, list numbers, sales, whatever, prove to me you'll actually USE what I write. Some investment in mailings, PPC, etc, will usually be required unless you're an SEO guru. And, you MUST use it exactly the way I tell you to. Copywriting Strategy is so important now, even the best sales letter will fail without it.
2. You must have at least a very good product, preferably a great product, with excellent proven results people will pay for. No PLR, no average products, no "what might work" products, niche doesn't matter, but I'll go against many gurus and say product DOES matter.
3. I did think of another criteria after all - you must be cool to work with. Don't contact me if you'll fight against my advice, if you'll pick and choose which parts to do and which to ignore, if you'll get defensive in response to my near inevitable criticism, if you decide you don't like my style halfway through the project, if you'll get upset because here in Australia it's 3am and I'm not online during your afternoon, if you're lazy and you won't pull your weight, this isn't going to work.
I reserve all rights of refusal for any proposal I receive. I don't care if you think it's an awesome product, if I don't want to work with you, if I turn you down, man up and come back with something better, don't take it personally.
The project will be just like any other - there will be an agreement, an initial consultation, a questionnaire, and I'll take from a week, to possibly 3 - 4 weeks to finish, depending on the product. (It's usually around 2 weeks or less)
Then, you'll be required to stick to a marketing plan I'll draw up. It'll be aligned with whatever you do best, e.g. if you're a regular direct mail user, that's how we'll go, but it'll be there in black and white for us to go by. If you can't implement, you won't be able to use the sales letter. But the plan will be drawn up in consultation with you.
That's it. If you have any questions PM me and we'll talk.
Brian
P.S. I have room for a couple of projects at the moment, if I can't fit you in I'll let you know when we can get started. But PM me before I pull this offer because I'm busy launching another campaign which will provide me with a lot of paying copywriting prospects, no fake urgency, just the facts.
P.P.S. Simple deal - I write a sales letter, you use it, get results, provide testimonials, pay me a royalty, everyone's happy.
P.P.P.S. Remember - I reserve the right to say no to YOUR project, even if you think it's the next Mass Control, I decide who I work with on a case by case basis. But if you're not a jerk and if you have a good product, there shouldn't be a problem.
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