Offline Business: How A $12 Yoga Class Put A 5 Figure Check In My Pocket

[Rachel Rofe]

NEWLY UPDATED FOR 2011!!!

"How A Random Craigslist Ad Ended Up Putting A Cool 5 Figures In My Pocket... When All I Wanted Was To Sign Up For A $12 Yoga Class!"

Dear Warrior:

About 2 years ago, I saw an ad on Craigslist advertising yoga classes. The person who wrote the ad seemed nice, the classes were right near my house, and it looked fun - so I called the person who ran the ad to sign up.

Everything started off easily enough - I got the information on where I should show up and what I should bring, and then went to hang up the phone.

However, the lady on the other end was a bit of a "Chatty Cathy" and wouldn't let me get off that easy. She asked me a few questions - where I was from, what got me interested in yoga, and so forth.

Then... she asked me what I did for a living.

At that point of my career I'd usually just tell people I marketed information products and leave it at that.

However, this lady (her name was Kate) didn't respond how most people did -- she started asking questions.

"You know how to get traffic to websites?"
"You know about SEO?"
"You know how I can get someone to sign up to a newsletter?!"

It turns out that not only did Kate run yoga classes, but she also had a small business in the holistic industry --- and she was dying to figure out how to get more customers.

At this point, although she seemed very nice, I was antsy to get off the phone. I certainly had my share of explaining what I do to family members, and it usually ended up going nowhere -- fast. It didn't dawn on me to charge for my knowledge at that point, because to be honest, I really wasn't confident that I knew all that much.

Sure, I'd made some money online - but I certainly didn't think what I had was marketable - at all. In some weird way I considered my successes "flukes"... not necessarily repeatable.

Kate was persistent though, and she asked me if I could meet her for lunch - her treat.

I don't know why I even said yes, but I did. We met at a TGI Fridays the next day.

Here's Where I Met Kate...

When I got to the restaurant, I told Kate a little bit about what I did.

Like I said, at the time I really didn't think I knew that much. We talked about some VERY basic things, like...

• Article marketing (I just mentioned I look for keywords people search for and then write articles around them)
• What an autoresponder was and why they're important
• What a backlink was

Seriously - no rocket science at all.

As she promised, she paid for lunch and we left. She mentioned how excited she was about what I said, but as I said - I'd heard all of this before from family members. I figured I'd just be grateful for my Jack Daniels chicken and see her at yoga.

However, the next day, she called me and asked me to meet her at Kohl's. She insisted it was very important for me to come.

When I got there, she handed me a gift bag. Inside was a motherload of presents including chocolates, a book, candles, bath beads... it was nuts!

A little marketing information scored me
a bag overflowing with presents!

She said she just knew I was going to help transform her business and couldn't stop saying how happy she was to have met me.

It wasn't until that point I realized,

"Wow... There Are Small Business Owners Out There Who Really Want To Know About Marketing Online!"

Kate and I ended up meeting a few more times and I taught her a lot more. She learned all about how to make newsletters, how to make changes on her website, and how to get better SEO rankings.

I wish I could say the 5 figure check I mentioned at the top came from her, but despite how much she told me I helped her, I still wasn't convinced enough that I had enough knowledge to actually ask for money.

I figured I was just helping a friend out, you know?

Cut to about 3 months later - I went to a networking event in Philadelphia. I really went as a favor to my friend and the promise that we'd stop at The Bayou - a great place for wings - at the end of it. A picture from that event is actually still on Google:

Perry, Rich, Me

The event was pretty standard - people would ask what you did, who you worked for, and so forth. In the beginning I gave my normal "I market information products" spiel, but it got kind of boring so eventually I started going more in-depth.

I didn't give them any super-classified information - just the same stuff I had gone over with Kate.You wouldn't believe how many business cards people practically hurled at me, begging for me to teach them more.

That's when the lightbulb finally "clicked" for me and I realized that I was sitting on top of an AWESOME business model.

I realized that even though I considered myself far, far (FAR!) from a "Goober" - I still knew a TON more than the average person.

Since the event, something that seemed like a wild dream at the time started happening to me:

I'd Ask Offline Business Owners For Money...
And Got It! Easily, And By The Thousands!

I'm not going to say it was cakework - I've certainly dealt with my share of flakes - but compared to other business models (affiliate marketing, AdSense, product creation, etc.) - it made me a LOT more money for what seemed like a lot less work.

Now I even have it to the point where everything's outsourced... all I do is secure the clients (or have one of my reps do it) and my team takes care of the "dirty work".

In a few minutes I'll even tell you how I do all of it, even letting you "borrow" my team.

But before we get into that -- you should know something:

Thing is, I know there are some service providers who do huge high tech jobs for people - 6-figure graphic design jobs, huge technology projects, enormous website overhauls... but I've always stuck to the easy stuff:

• Coming up with blog content
• Writing and submitting articles
• Making "infomercial" style minute-long videos
• Setting up autoresponders (and having people sign up with my affiliate link!)
• Creating basic blogs
• ...etc.
  

It's basic "kindergarden level" stuff that most of us take for granted but offline businesses eat up with a spoon.

And the amazing thing is, they'll pay BIG money for this. Some pay upwards of $10K just for a few videos to be created and submitted to directories.

Sure - it's not a big deal to us - but to them, it's HUGE. And the return on investment for them is ENORMOUS so they don't scoff at paying.

(I've also learned a method where I can specifically find businesses spending $50K+ per year on the Yellow Pages, making the odds that they'll pay me big money much greater.)

And now that I'm confident in what I do, it's easy to turn prospects into clients. Once you've "been around the block" a bit, things get easy.

It's A Matter Of Executing Proven, Perfected
Client-Getting Methods...And Then Collecting The Cash.

Throughout my journey with offline businesses, I've experimented with a LOT of different client-getting models. I cold called, ran free lead generation seminars, charged people to come to seminars, blast-faxed out to prospects (that didn't go over so well =)), and so forth.

Cool thing is - now that I've tried out so many things, I get to "cut through the fog" - know exactly what works and how to score clients with ease.

I wrote up a quick report about this that I'm happy to share with you. In it, I go through the methods I would personally use if I were starting all over again - including why each of them work, and HOW I do each one.

For example, one method (out of many) I love is calling businesses. Because I've been on the "newbie" side of the block, I tell you everything I would've wanted to know when starting out:

• Where you can find prime candidates (Including how to target businesses who make at LEAST $100K a year and spend big money on Yellow Pages advertising)
  
  
• Exactly WHAT to say when you call - including a phone script (I remember stuttering and fumbling so much. This script saved me!)
  
  
• The precise questions to ask so business owners know you know what you're talking about (Without these you can easily destroy your credibility...fast.)
  
  
• Tips on how to get over cold-call nervousness
  
  
• ...and much, much more.

The report will shave off months of your learning curve - and I made it really cheap so anyone could afford it. It's only $7, and you can order right here:

Calling is actually just one of the methods I talk about. Even though it's ultra-effective, I know some people are still hesitant so I also go into:

• How to run free lead-generation seminars to cement your credibility - and then upsell the heck out of business owners...
• Why direct mail is so effective (Including an actual postcard script I use)
• Why the referral process is so imperative and how to milk it as much as possible (Including an actual referral letter I give clients to send out)

I've only ever put out one report on offline businesses before, with my amazing partner Jaime Mintun... and the results people got from that were incredible.

Here's What People Experienced
From My Last Report On Offline Business:

"Just 2 Weeks After Getting Your System... I Made $18K!"

"A couple of weeks ago I picked up Jaime and Rachel's package, and let me tell you...it's simple and brilliant. A walk in the park!

I took their "paint-by-numbers" outline...and BAAM!...

It worked like a charm.

The way they've laid it out, it's a no-brainer for outsourcing the whole darn thing.

"The result? I pulled in $8k, plus 2 retainers of $5k each, plus another 2 companies with pending deals.

The best part? The whole thing was a relaxing experience."

Hanif

"$15K Already!"

"Just wanted to thank ya'll so much..

Got it about 3 weeks ago, printed it out the same night... still haven't gone through all of the additional resources that were given, but so far I've walked away with 3 signed contracts for $5K each.

I haven't even gotten the seminar yet. Got a couple lined up for it, but have been busy with kids, etc... it's a good problem to have when you have all these people giving you $5,000!"

-Charles Kirkland

That's just a small sample of the results that continue to pour in.

"I've Heard Enough! Let Me Sign Up!"

With that product, we taught people all about how to score huge money by running seminars for offline businesses. That alone is an INCREDIBLE business model... and in this report I share even more ways you can make money from business owners.

Unleashed!: 13 Different Services And Products You Can Sell To Clients

Most people do one or two things for an offline client and stop there. Even though they're raking up nice $1k, $5k, or $10k checks... they're leaving a LOT of money on the table.

If a client asks for a website to be built, what's to stop you from offering copywriting services (even if you're not a copywriter)? They already trust you and it would be VERY easy to sell to them again...

Or why not create a "monthly maintenance plan" where they pay you every month in case they want any changes made quickly?

These are just a few ideas - and in the report, I go over all 13 of them.

"13 Ideas? That alone is worth the 7 bucks!"

At this point, I think I've given you a pretty accurate idea of everything included in the report. I thought it was a pretty awesome deal for $7, but sent it to some friends too. I wanted to make sure they thought it was worth at least $700 (I like to give 100x the value) and I got overwhelmingly positive response. And --

If You're The Least Bit Hesitant, Know This Is 100%
GUARANTEED!

The entire report is only $7 (or less if you get in sooner) - nothing compared to those $1997 courses, or even my last $497 offline report - but in case you've been scammed before, or you're wary, or if $7 is a lot of money to you right now (which I know it is for many people)... then I invite you to read the report.

Check it out, make sure it's worth $700 to you. If it's not, just say the word and I'll refund your money. You can keep the report as a "thank you" for trying it out.

Just click "Buy Now" to get started:

Since the value is so huge here, I'm not going to try and sell you on how little $7 is - how you can buy the report for less than a meal for 2, or even less than a movie ticket, yada yada yada...

If you're serious, you'll know what to do. Just click the order link. If you choose not to buy the report, I wish you the best of luck in whatever you choose and hope your path to success is quicker than the average marketer's.

With love,
Rachel

P.S. All Warriors who sign up will get a very special surprise.

P.P.S. I haven't updated the copy yet, but I updated this course in a HUGE way. I expect you'll be VERY happy with it!!!!

P.P.P.S. I'm telling you... you don't need to have a lot of knowledge to get started. I certainly didn't feel like I did. Get Your Copy Now!

[Dave Gammage]

Ahh, Rachel, my dear friend - I was wondering when you were going to come out with something like this.

If anyone has the tried and true battle scars of offline business, it's Rachel. If anyone can convey that experience and give you 110 percent support, motivation, and a even swift kick in the rear to make you succeed, it's Rachel.

If you have the slightest bit of interest in doing the "offline thing", even if you don't have much experience or confidence in your abilities, THIS is the offer to get. You'll see why. Just get it.

NOW.

Seriously. :-)

[Rachel Rofe]

Thank you so much, Dave!!!

I really appreciate that... and definitely hope my enthusiasm came through in the report. It feels good to put out a $7 product, as my last offline one started off at $497.

[Dave Gammage]

I only speak the truth. This is a STEAL at $7. Heck, the last offline WSO at $497 was a steal too. You just keep knocking them out of the park!

Oh, yeah - the special one-timers with this one are also a STEAL... (oops, don't want to say too much!)

[Rachel Rofe]

THANK YOU!!!!

[Kevin Cotter]

Hi Rachel,

I just wanted to update you from my last e-mail. I actually have 3 meetings set up with potential clients!!! I know I would not have done it without reading your report.


If you are into or thinking about getting into the Offline business then you Need get this now. $7 is an absolute steal.


Thanks again Rachel,
Kevin

[Rachel Rofe]

!!!!!!!

Kevin!!!!

That seriously makes my day!!!

I'M SO PSYCHED FOR YOU! Wow. I know it can be tough to get out there... and you just got the report a few days ago.

That's absolutely HUGE.

Congratulations!

[joshril]

Rachel... I've had some successes myself in the offline arena over the past few months, but I keep seeing you pop up everywhere... everyone has great things to say about your stuff, so I'm going to give you report a read.

[Rachel Rofe]

Josh,

Thank you very much!

I really appreciate that and can't wait to hear your feedback.

[joshril]

Originally Posted by Rachel Rofe

Josh,

Thank you very much!

I really appreciate that and can't wait to hear your feedback.

Just read the WSO and I am very impressed! Short, but totally jam-packed with solid information, scripts, a sample contract, and resources for lead gen, order fulfillment, etc.

Wasn't expecting much out of a $7 WSO, but Rachel has overdelivered on this one. Anyone thinking about doing offline consulting/marketing should snag this report first.

Just to clarify to anyone that might think otherwise, this is a 100% honest review with no financial benefit to me.

Thanks again, Rachel!

[Rachel Rofe]

Josh,

I REALLY appreciate that. Many people who purchased so far have been people who have purchased my stuff in the past, and I was waiting on pins and needles for a completely un-biased review.

That means a lot, and I hope you were able to get some information on it for your already thriving business.

With love,
Rachel

[gigsy]

Hi Rachel,

Just purchased my first product from you so thought I would give a quick review.

I have purchased quite a few offline business products over the last few months as this is my main direction at the moment. I found your report short and sweet containing a few little gems to hopefully help fine tune my own efforts and make me some cash, well worth the few dollars invested .

You take no prisoners in your up sell techniques, but again another valuable lesson learnt so thanks for even more selling techniques.

To anyone looking to make money all I can say is after a couple of years chasing CB and Ad sense I have made more in the last 2 months from offline clients than the last year trying to live the dream !!

Just get out there and talk to potential clients, my wife gave me a roasting on Saturday night I took her for a Italian meal ( by the time we had paid the bill I am now making the owner a website with a £100pm maintenance charge)

I should rephrase that my new VA will be making the site.

Look forward to checking out a few more of your products Rachel.

Cheers Steve.

[Rachel Rofe]

Steve,

Thanks for taking the time to post a review.

VERY cool on the Italian restaurant!!! (And on the VA)

Upsells - yeah, definitely have them, though I made sure that I made them complimentary to the report without detracting any information from it. But as a marketer, I've gotta have the upsells!!

Again, thanks so much for your feedback. I'm really glad you found some gems!

Have a wonderful night,

With love,
Rachel

[ccep]

Rachel,

Just tried to purchase, but after reviewing the upsells, ended up on a 404 Hostgator page.

Nathan

[Rachel Rofe]

Nathan,

I apologize for that!

PM sent.

With love,
Rachel

[buddhabux]

Hey Rachel,

thank you for a great report... i just went through it... lots of rock solid content.

i dont know how you managed to pack everything you promised in this wso into it... but you did!

peace and much success, david

[Rachel Rofe]

Originally Posted by buddhabux

Hey Rachel,

thank you for a great report... i just went through it... lots of rock solid content.

i dont know how you managed to pack everything you promised in this wso into it... but you did!

peace and much success, david

THank you VERY much!!! So glad you're a fan!!

Thank you for taking the time to post your feedback, too.

With love,
Rach

[Gene Pimentel]

What can I say -- If it's got Rachel's name on it, I'm in!

EDIT: I got my report, and as expected, it's packed full of solid content. GET THIS.

[Rachel Rofe]

THANK YOU Gene!!! How can I count the many ways in which you rock!!

I very much appreciate that =)

[Global365]

Hi Rachel,

I'm in...was always curios what lies beyond the bounds of cyberspace ;-)

Keep up the good work...

Barry

[Rachel Rofe]

Barry,

THank you very much!!!

Hope you loved it.

With love,
Rachel

[Sylvan]

Wow this WSO was great. She gives some strategies and resources to use that can really skyrocket any consulting business, even for a newb.

Best part is that you have the option of getting access to her outsourcing team, all you need are clients, which the book covers.

[Rachel Rofe]

Sylvan,

THank you very much for that!!!

It's very appreciated. I'm so glad you enjoyed the book!!!

With love,
Rachel

[Mint-Tree]

Hey Rachel,

Looks like a good steal .

Also, just check your check out process and you might want to have a Paypal sign-in box for a quick check out (for $XX product)... but for the $7 product... I'll go look for my wallet/credit card now .

[Rachel Rofe]

Thank you!!

We do actually accept PayPal - maybe I need to make it more known!!

Thanks again ,

With love,
Rachel

[elirainc]

since it seems an offline method, i wanted to ask if it can be done internationally too or only US nationals can earn from it?

[Rachel Rofe]

I was just talking with a guy from the UK this morning, and one from Norway a few days ago.

We work with people all over as everyone can benefit from IM.

[Irshad]

Hi Rachael,

I am new to this forum. I have since purchased and read your Happy Outsourcing Report and Get Them Online Report. I am ready to purchase your Make $10k In A Weekend Report too. I tried to access your company that provides services as outlined in the Get Them Online Report, but was unsuccessful. I have raised three support tickets at Get Them Online over the last two week, none of which appear to be attended to!

No complaints! I have designed a business blueprint, basing on your material, but need to check with you on some areas. I am unable to PM you as I do not have adequate posts in this forum as yet. I am wondering if I could correspond with you somehow and proceed with my plan, where your Company's services would form the backbone? Thanks and regards, Irshad

[Rachel Rofe]

Irshad,

I'm so sorry about that!! We stopped promoting GTO a while ago and neglected the help desk!! Please feel free to email rachelreports @gmail.com and either my assistant or I will help immediately.

And I'm so happy to hear you have a business blueprint!!! Definitely email me and I'll do everything I can to make sure you rock it.

[Irshad]

Many thanks for your response Rachel! I will be emailing you soon.

[Adrian Murphy]

Hi Rachel,

I've just purchased your Report and it looks like there's some great ideas to start replicating. I also loved your story about the Yoga teacher, as it was a great lead-in.

Thanks and Best Wishes,
Adrian [Adrian264]
__________________________________________________ _____________________

"Oh, Mr Hemingway did you enjoy the bullfight?"
"Yeah, it was okay but the sun was in my eyes."
"Well, I must let you get back to work then."
"Damn right. That Adrian fella's coming around soon and I wanna be finished with this chapter so he can critique it."

[Rachel Rofe]

Originally Posted by Adrian264

Hi Rachel,

I've just purchased your Report and it looks like there's some great ideas to start replicating. I also loved your story about the Yoga teacher, as it was a great lead-in.

Thanks and Best Wishes,
Adrian [Adrian264]
__________________________________________________ _____________________

"Oh, Mr Hemingway did you enjoy the bullfight?"
"Yeah, it was okay but the sun was in my eyes."
"Well, I must let you get back to work then."
"Damn right. That Adrian fella's coming around soon and I wanna be finished with this chapter so he can critique it."

Haha... thank you so much!!

and I LOVE Hemingway