► Profit From Residual Fees With This Easy to Build Offline Business Directory System ◄

[opoqo]

There is HUGE potential in this business model even if you only charge businesses a small fee - The residual income could be applied to any expense or debt and it's consistent

[Glenn Leader]

Originally Posted by opoqo

There is HUGE potential in this business model even if you only charge businesses a small fee - The residual income could be applied to any expense or debt and it's consistent

Thank you very much Geoff, as you say, this income is predictable, and if you manage it properly, will grow over time. No instant wealth here, but a solid plan that can change your future prosperity.

Glenn

[jhollar]

Hi Glenn,

From a business owner's perspective, what would be the advantage for them to have a micro-site on a niche directory?

Ron

[Glenn Leader]

Originally Posted by jhollar

Hi Glenn,

From a business owner's perspective, what would be the advantage for them to have a micro-site on a niche directory?

Ron

Hi Ron, and thanks for your excellent question.

The biggest advantage is that you're offering a niche specific
vertical directory. Imagine a dental directory for example. You
only list dentists, orthodontist, and other related oral care
specialists. Not only will this be considered better in the eyes
of SE's, but you could specialise in other services on offer to
those businesses. You will be the go to guy for all things
Internet, and general offline marketing.


From the business owners point you view, you take away a lot
of their headaches.

• You host the site for them.
• You provide a Domain name.
• You provide an authority site neighbourhood.
• You provide the possibility of targeted site visitors.
• You maintain their online presence.

Don't forget, if you opt for it, your directories can be the bait
for your hooks. There is no cold calling at all. By the time you
pick up the phone to give them a free consultation (or vice
versa), they will already know about you, and have probably
signed too.


HTH

Glenn

[Glenn Leader]

Here's an edited PM I received, and my answers to them.

Originally Posted by edited
As I understand the program,

1) I choose a Niche (ex: MyStateRoofers.com)

2) Create a "Master" website, create 10, 20 or more sites with "Links" to each one and "Customize" each one with actual names, addresses, etc so that when potential buyer sees it, he is impressed because site has HIS name and info on it...which makes them more prone to purchase.

Yup, in a nut shell

Originally Posted by edited
2a) Place one Roofer in each Town or area.

3) Send Sales Letter to each business I chose to place on the Directory asking them to purchase the site and pay a monthly fee.

The actual monetisation is up to you. I don't charge for a purchase,
I charge a monthly retainer, and send monthly printed newsletters
(just a single sheet right now) offering marketing advice, some
businesses then ask me to do those tasks for them, and that's how
I make money on the backend. Often they ask for a new website,
which is still hosted by me, but of course they pay for the site.

Originally Posted by edited
Now...questions;
1) How do I promote the Directory so that someone searching for "Oregon Roofers" will find it?

You market your directory the same way you market a blog or
website. Back linking and link exchanges are helpful here.

Originally Posted by edited
2) Do I only place ONE Roofer per town?

No, you can place as many as you like. Yellow pages has dozens
and dozens of listings for the same industry in the same town.

Originally Posted by edited
3) Won't roofers I choose to join, see the other sites and discover that

It's a vertical directory, 'its a very powerful model because you
specialise, which can only be good for all the listings you hold.

Originally Posted by edited
their site looks the same as the others?...and...will this cause concern?

Never has for me. If they want something different, they can
have it... for a cost. But generally, as you run a directory, the
pages will look very similar. Look at any directory. They offer the
same look and feel, all be it much smaller than something you can
offer.

8< snipped

HTH

Glenn

[momwow]

I just had a friend tell me about this WSO, hope it's still active - I've been thinking of doing some sort of portal for local non-profits. Donations are down for lots of 'em, this would be a way to help AND a way to get my name out there too.

I was thinking, though, that I'd need some sort of platform (like WordPress MU) so they could update their own pages - but you're saying YOU create the page and they pay for maintenance? I assume that you charge if they want the page improved/edited, perhaps to include something like a Paypal donation button?

So if they don't pay they don't get a page? Or they get just a link but nothing fleshed out?

[Glenn Leader]

Hi Momwow,

Thanks for your questions.

I don't charge to make relatively minor changes to a site or
profile page, they're required to sign up for a minimum of 12
months, although I'm thinking about changing that to 18
months. A donation button would be a great addition to a
charity site. Sometimes a completely new site will be asked
for, so you'll need to charge your going rate for it. This
can be outsourced easily enough if you don't want to do
the work, after you've got at least half the money up front.

If they decide not to opt into your system, and frankly, not
everybody will, I'll re-edit the page, and push their contact
details below the fold, and put Adsence, or other
monetizing options above the fold. After a few months,
you can use the stats of your site to show them what
they've missed so far in terms of visitors, and if you've
earned good money, you can show them what it's worth to
you as the directory owner, and use this to leverage your
position.

One final option would be to use their page as a lead
capture page, and sell those leads on. You wouldn't need
a complicated autoresponder to do this. a simple form that
forwards on to a Googlemail filter, which in turn forward
details on automatically to the lead purchaser (a
competitior of the page or site not being rented).

HTH

Glenn

[momwow]

I'm REALLLLLLLY close to buying - but have already spent more than I should this month, so want to ask a couple more questions first.

Where are you getting the preliminary, basic info? Seems to me that could be quite time-consuming just by itself.

So once you find that info, you're populating the site, showing it to them - and then saying if you want me to KEEP that info up, there's a monthly fee, correct? You said you push their contact info down and monetize the page if they don't sign up - but if I'm a local business owner and don't know much about websites or SEO anyway, that wouldn't seem like much of a downside to NOT subscribing - I'd still have a page, right?

Part of what's in the back of my mind as I'm writing this is a big, heavily-promoted local business portal in affiliation with the newspaper and the college's journalism school. EVERY local business gets a basic listing with their name, address, phone, etc - but if you pay ($195/month) you can update your own listing however you want to add photos, coupons, menus and other info.

I live in a town of 100K - almost seems better to me to have directories focused on certain parts of town or for certain business organizations (heck, or even something like a Rotary club) - than for specific industries. If I were a dentist I wouldn't WANT other dentists to be easy to find.

Diana
PS Kinda coincidental - just talked to a realtor who said they were thinking of wanting to be found as an eco-friendly or "green" seller - so a directory on green/eco-friendly business products & services - might that be a good vertical directory?

[Glenn Leader]

Hi Diana,

Thanks for your questions

Originally Posted by momwow

Where are you getting the preliminary, basic info? Seems to me that could be quite time-consuming just by itself.

Mining for potential client data is not time consuming at all. I
don't want to go into detail here for obvious reasons, but I
can assure you, we are talking perhaps 15 to 30 seconds per
client on average.

Originally Posted by momwow

So once you find that info, you're populating the site, showing it to them - and then saying if you want me to KEEP that info up, there's a monthly fee, correct? You said you push their contact info down and monetize the page if they don't sign up - but if I'm a local business owner and don't know much about websites or SEO anyway, that wouldn't seem like much of a downside to NOT subscribing - I'd still have a page, right?

no... you'd have the page as the directory owner. You push
their contact details below the fold, and you'll benefit from
their indecision until you have enough historic data to show
them how much business they're not getting.

Don't forget, these directories are bait for your hooks. Part
of your plan could be to land a dozen or so clients, and
outsource any business work you need to.

Originally Posted by momwow

Part of what's in the back of my mind as I'm writing this is a big, heavily-promoted local business portal in affiliation with the newspaper and the college's journalism school. EVERY local business gets a basic listing with their name, address, phone, etc - but if you pay ($195/month) you can update your own listing however you want to add photos, coupons, menus and other info.

I live in a town of 100K - almost seems better to me to have directories focused on certain parts of town or for certain business organizations (heck, or even something like a Rotary club) - than for specific industries. If I were a dentist I wouldn't WANT other dentists to be easy to find.

The point of Vertical Business Directories (or niche come to
that) is that it's a very powerful model. If you offered
dentists their very own Yellow Pages, with just dentists and
related industries in it, they'd snap up their spot instantly.
If they didn't want their spot, it would be a short sighted
decision IMHO.

People use resources that get them the info they need. In
addition to this, Vertical Directories are more respected by
Google than general purpose Directories.

Originally Posted by momwow

PS Kinda coincidental - just talked to a realtor who said they were thinking of wanting to be found as an eco-friendly or "green" seller - so a directory on green/eco-friendly business products & services - might that be a good vertical directory?

I think that would be a perfect directory topic, and have
green businesses wanting to be associated with you.

HTH

Glenn

[Rajul kaushik]

Hello Glenn,
I had bought this system but could not download the package completely. Kindly send me the DL link. I had also sent u an email but in vain.
Thanks,
Rajul

[Glenn Leader]

Originally Posted by Rajul kaushik

Hello Glenn,
I had bought this system but could not download the package completely. Kindly send me the DL link. I had also sent u an email but in vain.
Thanks,
Rajul

Hi Rajul,

Somehow your email your email slipped through the net due to a filter I have setup in my email.

You have a PM with your download link. I apologise for the delay in getting this to you.

Glenn

[Raynay Valles]

Glenn,

Well done package. I have a couple of domains that would be perfect for this. And, my gosh! I've never seen anyone customize a website so fast.

Thanks,
Raynay

[Glenn Leader]

Originally Posted by Raynay Valles

Glenn,

Well done package. I have a couple of domains that would be perfect for this. And, my gosh! I've never seen anyone customize a website so fast.

Thanks,
Raynay

Thank you very much Raynay,

If you think this is fast.. you wait til the software is developed.
The customisation is virtually instant...

It also builds your directory index page, and XML site feed with
an RSS feed in the wings.

You have signed up for your free upgrade?

Glenn

[303webmarket]

Originally Posted by Glenn Leader

Here's an edited PM I received, and my answers to them.


Yup, in a nut shell

The actual monetisation is up to you. I don't charge for a purchase,
I charge a monthly retainer, and send monthly printed newsletters
(just a single sheet right now) offering marketing advice, some
businesses then ask me to do those tasks for them, and that's how
I make money on the backend. Often they ask for a new website,
which is still hosted by me, but of course they pay for the site.

You market your directory the same way you market a blog or
website. Back linking and link exchanges are helpful here.

No, you can place as many as you like. Yellow pages has dozens
and dozens of listings for the same industry in the same town.


It's a vertical directory, 'its a very powerful model because you
specialise, which can only be good for all the listings you hold.



Never has for me. If they want something different, they can
have it... for a cost. But generally, as you run a directory, the
pages will look very similar. Look at any directory. They offer the
same look and feel, all be it much smaller than something you can
offer.

8< snipped

HTH

Glenn

Hello Glenn,

Sounds like a good package.Are including any samples of the newsletters you send out?Or any other marketing materials?

Thanks,
Carlos