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Old 09-16-2008, 01:47 PM   #1
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Default LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Did You Know Your Sales Copy Could Kill?...

You should be aware of the power of words if you're selling anything online, or are thinking of
doing so, as the following three examples illustrate:
  • "Axis of Evil" - Three simple words that contributed to the acceptance of America's war on terror
    (I'll show you why this was so effective - and so relevant to sales copy - very shortly)...
  • Sellers have long known words have power at least from the 1960's, when the headline of
    an automobile repair kit ad was changed from "How To Repair Cars" to "How To Fix Cars"... and
    sales increased by 20%, so...
  • Rephrasing a headline to eliminate the word "taxes" increased one marketer's response
    rate by over 80%, so...

... if just a few individual words can have so much power to boost your sales and profits,
how much power can an ENTIRE SALES LETTER have? Well, here's something you need to know...

Your Sales Letter Is Either A "Golden Key"... Or A "Money Drain"! Here's Why...

A good sales letter can be your "key" to unlocking massive sales and profits... but a poor sales
letter can suck money like a drain, leaving you LOSING MONEY (at least, if you make the same
mistakes I did, which I'll tell you about in a few moments)!...

First, let me ask you a question (and see if you agree with my analogy or not):

If you sold physical products (like cars, or vacation packages), would you hire a poor
salesperson to sell the product for you? (I don't mean financially poor, I just mean bad at
their job.)

Personally speaking, I might... BUT... before I'd even CONSIDER putting them in front of a client,
I'd train them up, and give them the best possible tools and techniques to do absolutely the best
job that they could, because I want them to make as many sales for me as possible - legally and
ethically, of course...

And now, this is where my analogy comes in... because...

Your Sales Letter Is Your Online "Salesperson"...

... so doesn't it make sense that, before you put it in front of your clients, you "train it up" to do
the best possible job?

Or if it's already out there, wouldn't you want it to be always improving and making more sales
and money for you?

After all, to get more sales in the offline world, a salesperson needs to know to handle objections
better (you know, the ones where they whine they can't afford it!), how to handle "the
competition", and so much more... so what must YOUR sales letter be doing to make more money
for you?

Here's what...

If you'd like to know any of the following:
  • how to ELIMINATE OBJECTIONS altogether, so you'll never have to "overcome" them in the
    first place...
  • the six things you need to know BEFORE writing any copy (these are critical, or it will make
    writing copy very difficult)...
  • how to READ YOUR VISITOR'S MINDS (well, almost...), so you know when they're skeptical,
    and when they're ready to buy...
  • how to use MIND CONTROL to virtually compel people to buy! (I'm only authorizing you to
    use this on the condition that you don't use it for evil, or bad products)...
  • a STRUCTURED SYTEM that makes writing copy not only QUICK but also EASY, and best of
    all... FUN...

... If you'd like to know or use ANY of these things, then don't do what most other "sales
courses" recommend! (I'll explain that bizarre statement in a moment, but first...)

Let me share a secret with you...

My name's Paul Hancox, and as an online marketer, I've been selling on the Internet and writing my
own sales copy for some 10 years now - and I have to admit to you, some of my early sales
letters were pretty bad... so bad, in fact, that they LOST me money!...

You might be wondering how that could possibly be... a sales letter losing money? Well, it's
easier than you might think... it was simply that whenever I advertised my products, the sales
letter did such a poor job at converting visitors into paying customers that I didn't make
enough money to cover even my ad costs!
...
... it was like throwing money down the drain. (It was my "money drain"!)
It was a pretty bleak time in my life... I'd fallen for the "Internet marketing" dream... I thought
that "Internet marketing" would give me the freedom (and money) to do what I wanted, when I
wanted... but instead I was just losing money... FAST.
I needed to do something fast...
I couldn't just go on over and over again doing the same things I'd been doing before...
something needed to change... and it had to change quickly. (And I realized that my
sales copy was a big part of the problem)...

And then, something incredibly "lucky" happened...
How A Goofy "Dating Product" Changed Everything...
By a spectacular stroke of good fortune, I'd purchased a dating product about six months before I
had the "bad luck" with my sales. Now, there were some pretty "sneaky" techniques in this dating
product, but quite frankly I never really used them for dating... I wasn't very good at them...

... BUT, I'm one of these people that, when I learn something in a field that seems unrelated
to sales, I'd get curious... and wonder, "hmmm.... I wonder if these techniques could be used in
sales and writing copy?"

Hmmm, indeed!

(Incidentally, I now call them Mind Control techniques, although they're not quite that
sinister!)

So as a test, I completely re-wrote one of my sales letters and incorporated these "Mind Control"
techniques, and was pleasantly shocked to find that my sales increased by OVER A THIRD!
(By now the product was finally making a small profit).

But that was just the start...
How The "Objection Eliminator" Method Increased My Sales By 70%
Now at the time I found myself intrigued by some of the things I was learning about sales, so I
went out and bought a book that had been recommended to me (called Persuasion
Engineering
) that combined Neuro Linguistic Programming (NLP) with sales.

I was blown away by the ideas in the book, and wanted to immediately test them out... so I
re-wrote another sales letter from scratch... tested it... and was pleased (but not that surprised)
to see a 70% increase in sales. "Great!" I thought... "This is exactly what I need!"

(Since then I've learned even more techniques from my time in face-to-face direct sales, and so I've
adapted and refined these techniques for copywriting - I call this my "Objection Eliminator"
Method
).

But then it got even better...
I Was Blind, Before I Tried Direct (Face-To-Face) Selling!
Shortly afterwards, I thought I'd try my hand at real life selling, so I went to work as a salesperson
for a company selling home improvement products. At that time, I thought I knew everything
about selling - but boy was I wrong!

It felt as if I had been blind up until this point... as that company taught me some truly
amazing sales techniques... and even as I was learning them, I couldn't help think, "I can't
wait to try these out in my sales letters."

Well, I did... and the results were nothing short of spectacular! For instance, using just one of the
techniques I learned (and as you'll see), get this... I was able to DOUBLE THE PRICE of a product I
was selling online, and still increase the number of sales by over 25%! (And this, at a time
when many Internet marketers were starting to lower their prices, in a desperate struggle for
get more sales).

It was only after these humbling experiences that I stumbled onto my secret... the secret that,
when it comes to online sales copy...

Most People Plain Do It Wrong!...

The only reason I can say that is because I learned the hard way... I made exactly the same
mistakes I see most sales letters making today... and for a few years it cost me a small fortune...
because my sales letters were actually LOSING MONEY!

(A few of them were making a small profit, but now when I think of the money I COULD have
made, if I'd got it right, back then!...)

Of course, many of the top copywriters (the ones who could charge thousands, or even tens
of thousands
of dollars for their work, and have many happy clients) get it right (and now
you know why they can charge so much - for instance, the late veteran copywriter Gary Halbert
could easily charge $25,000 a time, and also earn royalties on the product, that could make him
much more money than his initial fee!)...

... but anyway, most people think they can't afford a top copywriter. I know, because I thought
exactly the same way (I used to have the same "can't afford it" mentality)... until I learned
the hard way that a poor sales letter costs you money, and that a good sales letter is one of
your best investments.

That's why I hate to see so many sales letters making the same mistakes I used to make - to me,
it's like sending out a really bad salesperson to sell your product! (You might get lucky and make
some sales, but not anywhere near as many as you COULD, if you put a top salesperson on
the job.)

Fortunately, here's some good news for you...

You Don't Have To Spend $25,000 To Get It Right...

Let me now share with you the one secret that you absolutely MUST know about writing copy...
but before I tell you this secret, let me ask you...have you ever found yourself in any of these
situations?...

* You want to write your own copy, but you don't know where to begin...

* You know where to begin, but quickly get stuck for what to say...

* You know how to write copy but want to make it even more persuasive to make you more
money...

* You want to write copy more quickly and easily...

... if you answered YES to any of these things, then listen up, I have something very important to
tell you...

WRITING PERSUASIVE COPY (LIKE GARY HALBERT) SHOULD BE
EASY FOR YOU, IF YOU KNOW HOW TO DO IT...


Get this... I revealed just a few of the techniques I'd discovered in some of the earlier marketing
ebooks I'd written (such as The Secrets Of A 10% Conversion Rate)...
And Then The Controversy Began...
Many of the top copywriters and marketers on the Internet (such as Michel Fortin, and Paul Myers)
were giving me praise for the ebook, but a few others were plain upset with me, for revealing what
they considered to be "inner secrets", as if I'd bust open the "Magic Circle" or something.
(You'll see what I mean in the list of contents below).

Still, many more people were practically begging me to do a full copywriting course,
which would reveal all the techniques I'd hinted at in my previous ebooks.

To be frank, it's not something I'd really considered before, because I'd been too busy learning
things myself (you find you're always learning, in this business!), and I'd been too busy writing my
own copy, and making money myself, that I hadn't really got the time to put together anything on
that kind of scale.

However, one day recently, after I got yet another email saying something like, "Have you got
anything specifically on writing copy", or "Why haven't you done a copywriting course yet?" I
decided that, OK... it might be time to create a copywriting course after all.

However, I thought to myself, "Now, if I'm going to DO THIS... I want this... to be UNIQUE... it
HAD to be unique, not like all the other copywriting stuff out there" (I like creating unique
things), so I asked these people what they wanted to see in it...

And there was this one thing people wanted to see more than anything else...

It was, they literally wanted to SEE!... that is, ...

See Copy Being Written In Real-Time (Well, Almost...!)

After all, there were plenty of books on copywriting out there, but nobody really shows
you
(literally) how to do it (after all, it's one thing to read a book on copywriting, but it's
quite another thing now to see this in action)...

... so I made up my mind... that would be one of my "unique selling propositions"... you'll get
to see me write copy right on video! ("Finally", I thought... "something I can really get
excited about.")

Now, it took me a couple of months to produce this, and it was a lot harder to put together than I
thought, but I knew those people who emailed me would absolutely feel thrilled and excited
with the result (and really look forward to watching them)..

... and the end result was Super Power Copy which contains 17 main videos where I
explain the techniques and show you precisely how to use them, and additional videos containing
examples of me writing THREE complete sales letters from scratch - so you can even "see" my
thought processes, as it were.

Now I feel really excited to tell you all about them so let me give you just a brief summary of
what's in each of the videos...

THE "MODULES" VIDEOS:

Video 1 - Pre-Copy

The SIX THINGS you MUST know before you even start writing a single word of copy. (You'll really
struggle if you don't get these, before putting pen to paper).

Video 2 - The "Ten Second Timer" Rule

You'll want this simple yet critical "rule" to keep your readers glued to the end. (If you're not
reading these words right now, it didn't work.)

Video 3 - Propelling Copy

In this video I'll show you a number of techniques not only to hook your reader's initial
attention, but also to propel them to keep reading - all the way to the end. And best of all,
they're fun to do! (I bet you won't see many other copywriters talk about these.)

Video 4 - Headlines And How To Write 'Em

The headline of your sales letter is the first thing a new visitor sees, so it's vital to get this
right
. Now, in this video, you'll discover my "must have" secret formula; this is for creating
both the headlines and sub-headlines that both grab attention, and compel people to keep
reading.

Video 5 - Presuppositional Power

As you watch this amazing video, you'll discover the incredible power of presuppositional words,
and how they influence your mind - not only in sales, but also in life. (You'll be surprised how your
friends use these on you!) So you'll definitely want to take notes before you start watching, as I
don't know how shocked you're going to be when you watch this one.

Video 6 - Mind Reading & Mind Shifting

I know that as you read that headline, you may be skeptical about the human ability to "read
minds", and I understand that. I'm a bit of a skeptic myself, but this technique I'll show you in this
video is as good as reading your visitor's minds, so you know precisely when they're
skeptical, and when they're thinking, "I'm ready..." How useful would that be to you right now, to
know your customer's mind and thoughts?

Video 7 - Mind Control

Is it possible to use "Mind Control" to virtually compel people to buy - to get them to say, "I
want this!" over and over again in their minds? The answer may surprise you, as I'll expose in this
revealing video. (hmmm... are you curious?) If you think the techniques you'll learn in this video are
too "sneaky", I apologize... but the problem is they do work... I've tested them... so you'll
need to decide for yourself whether you want to employ them or not. (These techniques are
strictly on a "need to know" basis, for your eyes only). Virtually no other copywriters even
dare to mention these (although a few do use 'em behind our backs!)

Video 8 - Ambiguity

Speaking to you as a person who understands words and their power now, you know the English
language is full of ambiguity (i.e. "After the cat caught the mouse, it died"), and in this video you'll
see here how ambiguity can be used both for fun, and as a byproduct, for profit as well.

Video 9 - Word Weaponry

Even individual words have power. Who'd have thought, for instance, that this one word...
"evil"... could make you buy? (Now incidentally, why was "Axis of Evil" so effective? The word
"Axis" is connected to the World War II enemy powers, and implies a military alliance... and "Evil"
elevates it to a cosmic struggle... and also, if they are evil, what does that make us? See, all
that meaning conveyed in THREE SIMPLE WORDS... so what could you do in a thousand word sales
letter? This video will show you...)

Video 10 - The "Bullet Builder" Technique

"Bullet points" are one of the most important aspects of a sales letter, in my opinion. So when you
use the "Bullet Builder" Technique you'll learn from this video, you'll find yourself writing as many
bullet points as you want and need... and you'll be amazed at just how quick and easy it will now
be to be writing them.

Video 11 - The "Objection Eliminator" Method

Objections can potentially kill sales, and salespeople are often trained to "overcome" them (they're
one of the biggest reasons for not getting people to buy) - but now in this video I'll show you how
to go much further than everyone else in your market, and to ELIMINATE them (the
objections, that is!) before they ever arise, using my "Objection Eliminator" Method. When you get
this, and really start to use it, you'll never have to "overcome" objections again.
(Unfortunately, a lot of online copywriters - even many of the best - still just haven't got a
clue when it comes to objections - they're still "overcoming" them the old way.)

Video 12 - Storytales

Why STORIES and METAPHORS are so important to your sales process, and how to add all kinds of
extra layers of meaning to them, to make buying just seem like the smart thing to do. This,
now, will dramatically improve your copy just by itself. (You know, you want to use
stories
abundantly in your copy, but probably the only copywriter I've seen get this right now is
Frank Kern - which is why I'll share his wisdom here with you in this video.) I just hope he doesn't
kill me for spilling the beans on his big secret, just after the 20 minute mark!


Videos 13 & 14 - Price Strategies

In these videos, you'll discover price strategies that are often only revealed at highly priced selling
seminars. (I mentioned this earlier, but I used just one of these pricing techniques, and I was
able to double my price, and still sell 25% more of that product, at a time when other marketers
were desperately cutting their prices!) If you like money, you'll like this. If not, then by any
means don't get this.

Videos 15 & 16 - Advanced Techniques

I'll share with you additional advanced copywriting techniques in these video, that I feel don't
quite fit in anywhere else - but I use them all, and they're all very powerful. If you don't watch
these videos and above all, integrate them into your copy writing, you'll probably never get
this handled properly - which is just like throwing money down the drain.

Video 17 - The "Playing God" Technique

Using the structured system you'll see in this video, you'll find yourself able to write really
effective and persuasive copy so quickly and easily that it will actually be FUN to do! (Who'd have
thought making money could be so much FUN!) Amazing as it might sound, when you know you
need to write your own copy, you'll actually look forward to this.

THE "EXAMPLES" VIDEOS:

In addition to the 17 Module Videos above, Super Power Copy also contains several Example
Videos, where you'll see me write no less than THREE sales letters completely from scratch,
using the techniques you learned in the Modules Videos.

There's no better way of learning and being able to quickly grasp this than actually seeing
these techniques in action, and how I apply them. This is something you simply cannot get from
any copywriting book
. (And while we're on the subject, how many other copywriters do this for
you? I don't know of any myself.)

At this point, you might be asking yourself...

"Maybe I Want This, But Why Do I *Need* These Videos?"

You'd be right to ask that. I don't know whether you'd agree or not that your sales copy is one of
the most crucial aspects of selling online.

To me, it's your online "salesperson"... and, speaking personally, I wouldn't send out a poorly
trained salesperson to sell my product, but I find many people are doing exactly that online,
with their sales copy... despite the fact that super copy can make the difference between a
BIG PROFIT (the "golden key") and a BIG FAT LOSS (the "money drain"!).

So if you're not yet selling a product or service, but maybe you WANT to... isn't it important
to get THIS handled first? (Isn't it important to "train up" your online "salesperson" to be as
effective and persuasive as possible, before it starts selling for you?)

And if you are already selling online, wouldn't you want to make your "salesperson" even
more
persuasive, and so get more sales? (I hear some people just don't like money, did you
know that?) After all, if you don't get the sale, chances are someone else will hear the sound of
their
cash register ringing, because their sales letter did a better job.

I know that for many people, it's more an issue of not quite knowing HOW to do this (or
they'd already do it), which is why I created Super Power Copy in the first place. When you
get this, you'll see (in the Examples Videos) PRECISELY how to incorporate ALL the persuasive
elements you've learned in the Modules Videos that make now for truly compelling sales copy.

Oh, and in addition to what I've already outlined...

Here's Just Some Of The Other Things You'll Discover...
  • Most people selling online think they sell "products" or "services"... some people think they sell
    "benefits" (or "unique selling propositions"). I'll show you [Video 1] what you really sell... and
    when you get this one, how could you NOT sell more?
  • The critical ERROR many "internet marketers" make when writing headlines (make THIS
    mistake, and your sales are probably toast)... [Video 4]
  • The "4A Technique" [Video 6] for "mind reading" and "mind shifting" (get this... when you have
    this under your belt, you'll now be able to clutch the visitor's mind and pull it wherever you want
    them to follow)
  • The FATAL mistake [Video 11] made by over 95% of online sales letters that KILLS sales. (It's
    not a question that you want to see this, you MUST see it, to avoid falling into the same
    trap.)
  • When telling stories and experiences [Video 12], here are the three main storylines you
    need to know, courtesy of expert copywriter Frank Kern. (And I'll also reveal what Frank Kern
    didn't tell you about these in his free material...)
  • Two pricing techniques [Video 13] you can use to raise your prices right now, and get
    this... you can still have more people BUY from you! (Yes, you really CAN do this... but many
    people try and fail because they get it all wrong... now here's how you do it right...)

And much, more more. Now, with these things in mind...

How Much Would All This Be Worth To YOU?...

If you've written any copy before, how much would it be worth to YOU right now to be able to
write more compelling, persuasive copy? What would a 10%, 50%, 100% or more increase in sales
mean for you?

And if you're new to writing copy, how much would it mean to you right now to be able to write
effective, compelling copy, right from the start?

You know, people can pay thousands of dollars for a top copywriter. (As I said, veteran
copywriter Gary Halbert could easily charge $25,000, and he'd even get royalties on the sales
- making professional copywriting a pretty good career move, when you're good at it!)

(On the other hand, as I've experienced, poor copy can cost you money... because you
can lose it faster than you can make it! So isn't it important to get this right from the start?)

However, I know many people don't want to risk spending $25,000... even though investing in a good
copywriter would probably be a smart investment if you do it right.

And now that's why I put together this video series... I've spent literally thousands of dollars
myself and some 10 years discovering, learning and applying all the techniques I'm about to share
with you. (I'd guess you'd have to be crazy to want to spend 10 years learning them the hard
way
like I did, when you can discover them all in just a matter of hours! - you don't know how
lucky you are.)

When it came to putting a price tag on my course, one marketer who previewed it suggested I sell it
at $997, which would put it somewhat on a par with Frank Kern's "Mass Control" course (which cost
$1,997, although it wasn't specifically about "copywriting").

However, I know there are some people out there who won't even invest $997 to get one of the
most important aspects of their business handled - "training up" their online "salesperson", as it
were.

Even though they will probably be stuck at the same income level for a long time, I felt that I
didn't want to give even those people the excuse not to take action, and get their hands on
information that may be critical to their wellbeing right now.

So I decided to set the price tag at $197 which means the maximum number of people can afford this small investment in themselves and their future, and be able to get it.

However, for Warriors, I am going to set the price much lower, and increase it by $0.50 a sale -
so there's absolutely no excuses now for not being able to get your hands on this.



Now that you know the price, let me ask you one FINAL question, possibly the most important
question of all...

What Would It Mean To You To Write Super Copy?

I don't know whether you've written sales copy before, but since you're still reading by this point,
it's clear either you want to start writing really powerful copy... or you want to improve your
existing copy, to make more sales and money.

Now, before you buy my product, I'd like you to ask yourself what being able to write super
copy
would mean for you, right now.

I'll admit, one of the first motivations for writing my own copy was because...
...I didn't want to spend money paying others to write copy.
Even though I could have paid a copywriter, I was a bit of a control freak, and wanted to
write it all by myself. (Obviously I saved money by doing this, but that wasn't the main reason -
my reasoning was, it was MY product, so I should be the one to write the copy for it!)

Now looking back, it's been a long learning process for me - 10 years to be precise - but it also
meant I was forced to hunt down the very best techniques that I could use, and over the ten
long years I did at least get to discover a vast number of techniques from many different sources.

And I found that, once you use these techniques and really grasp them...
... writing copy become so much quicker and easier.
Before I discovered them all, it would often take me days (and even as long as two
weeks
) to write a sales letter.

Often it was a real struggle to write copy - sometimes I'd sit for hours scratching my head,
wondering how to get started, and getting frustrated over what to say next. (And all this
struggling over words when you could be writing easily, costs you time and money... which I didn't
have!)

Then there was the difficulty of getting people to read beyond the first few paragraphs. (Back
then, I used a "chat" program on my site that conveniently also told me how long a visitor stayed -
the stats were pretty dismal: we're talking an average of 17 seconds!)

However, after applying what I learned...
... I actually wrote one sales letter in just 7 hours!
People stayed a lot longer, and it converted far better than I expected. (Although the average
time it took me to write was still a few days, that was far quicker than before.)

And I went back and re-wrote many of my older sales letters, using the techniques I'd discovered,
and with the exception of one, which was selling an outdating product anyway...
... for each sales letter I increased sales by a minimum of 50% - and in one
instance, I almost tripled my sales!
For me, each time I virtually stumbled across a new technique (as I've done many times over
the past 10 years), it was great to be able to experience a sense of excitement and fun as I tested
out each new technique to see if they worked - and when they did, it's a nice feeling to have more
money roll in.

Of course, it's not just about the money... although that's undoubtedly a big part of it. I just
happen to like money, that's all. Plus, you seem to need it for things like bills and stuff.

To me, it's also about being able to feel that feeling of satisfaction and achievement, knowing
that each sales letter is no longer "adequate", but...
... as it's my online "salesperson", I virtually demand that it does the best
possible job... or I'll fire it!
So those are MY reasons, but now I'd like YOU to stop... just for a few moments, and ask yourself
right here: "What would it mean to ME right now to be able to write spectacular sales copy?"

Now, whatever your own reasons are for buying my product, when you do make that decision, I
want to help you, to ensure that writing powerful, persuasive copy becomes now so easy and
natural for you -
And this is where my product comes in...
I've designed it to be a COMPLETE SYSTEM to enable you to write powerful, persuasive copy, by
sharing with all the many techniques I've learned, combined with several "real time" examples of
precisely how to use them.

Now here's what you'll get when you get my system: you'll download 17 "Module Videos" (in AVI
format) that you can watch on your computer right now, which shows you all the techniques,
methods and "tricks" for writing spectacular copy... plus additional "Examples Videos", where I'll
write three sales letters right in front of your eyes!


I'm completely confident that you'll be very happy with this Super Power Copy course
when you get it - so confident, in fact, that I'm offering you my Super Easy 60 Day Guarantee.

If you don't think you've got you're money's worth, and many times more... then simply email me
for a full refund, within 60 days of purchase. However, I think you're going to feel more than happy
when you come inside!


Here's What Your Fellow Warriors Are Saying...

Quote:
Paul Hancox’s Copywriting Course is simply amazing. When you get your copy you’ll understand the
psychological triggers that get people to buy. Much better than a written book that can be technical
and boring, these videos lead you step by step in the copywriting process. The techniques revealed
are used by the top copywriters in the world.

An added feature is the video series that shows the creation of a sales letter from scratch. I’ve seen
plenty of copy reviews, but I’ve never seen a letter created from scratch in any of the courses I’ve
come across so far..This is my favorite part of the course because it gives unparallel insight into the
thought process of a high powered copywriter. This is a must have.

-Scott Ames
[Warrior ID: Scott Ames]

***

Paul,

When I first noticed that there were over 9 hrs of video in this course I was a bit hesitant to take the
time to thoroughly go through it, but I'm VERY glad that I did. This course is an absolute goldmine!
I've read a handful of copywriting books over the years, but I honestly couldn't believe how many
powerful tips and tricks were in your videos that I'd not heard about before. This is without a doubt the
most comprehensive copywriting course I've ever gone through.

I especially enjoyed the parts about all the psychological "mind" tactics - very, very powerful stuff! It's
amazing that more people don't use some of these tricks.

When I study courses like this I generally only take notes of the really good ideas (mostly just the stuff
that's new to me and really stands out). Well, I took 11 pages of notes from your copywriting course! I
don't think I've taken that many notes since I was in school!

I'm actually excited about writing copy now (maybe for the first time ever!) Outstanding work, Paul!

Best regards,
Brandon Tanner
[Warrior ID: Brandon Tanner]

***

Paul...

Do NOT sell this course - it's brilliant. I have a confession to make, I played the videos at double
speed to save time, but by 'eck, there's lot to learn in them. At double speed, despite the fact you
sounded Australian, the audio was clear throughout and at either speed, the pace was great.

From a complete novice's point of view, this whole course is a revelation. The modules are well
written and structured. The visuals aren't distracting, and they add to the effectiveness - I could
imagine, if it were only audio, with no text... or just text with no audio, my mind would have wandered.
But I was engrossed.

My favourite part of the course was the mind control element - It felt almost as if I was being told a
secret.

I'm seriously considering adding copywriting to my repertoire - of course, I'll need a lot of practice, but
that's how I became a top designer - so I should have what it takes.

Kindest regards,
Karl Warren
[Warrior ID: Karl Warren]

---

Hi Paul,

I wanted to than you for the chance to go through your copywriting course. I've been watching the
videos and taking pages of notes, and needless to say I am blown away...

I believe I mentioned to you that I was very interested in learning to write copy, but very much a
newbie. The materials I have looked through in the past have always been "use these words" simple,
or overly theoretical. Your information found a nice middle ground, allowing me to use the information
right away as well as get the theory of it.

The video format worked perfectly, and you're a good instructor...your personality came through well. I
especially liked the fact that as I got further along I could see you applying the lessons to the lessons
themselves. Very sneaky, and a great way to learn. I know it worked because I had planned on
watching the first video and then popping in a movie I had rented. I still haven't seen that movie, and
it's been a few days. In fact, I think you owe me some money for late fees. Need my paypal address?

Again, great information - taught and packaged very well.

Regards,
Kevin
[Warrior ID: Tenzo]

***

Hi Paul...one word: WOW!

I have studied copywriting materials from everything from the classics to the latest courses, and yours
tops them all. You have a clear way of explaining everything.

One of the biggest problems I have is organizing my thoughts to write copy, and making sure I've
thought about everything that's needed for a good sales letter.

The way you've organized this and the look-over-your-shoulder aspect makes this the best copy
course I've seen. I can't wait to write my next letter now!

Jenn Dize
[Warrior ID: Jenn Dize]

So Now You Have A Choice...

(A) you can either get this now, and discover all the powerful copywriting methods,
techniques and "tricks" I've learned over the past 10 years, all in 17 module videos and the example
videos, to make your sales copy really excel, and to become your champion "salesperson"...

(... and I think you'll be amazed by things like The "Objection Eliminator" Method, my mind-reading
"4A Technique", The "Playing God" Technique, The "Bullet Builder" Technique... to name a few)...

(B) Or you can close this page, and move on... content with your current and future sales and
copy. I certainly can't force you to buy, it's your free choice... but I also don't want you to not
buy and then have regrets about not buying later... you know, perhaps a year or two down
the line... and then I wouldn't want you to look back, you know, to today and this moment
right now, and just wonder... hmmm... about all the techniques I talked to you about today, and
whether they would have helped you...

After all, nobody likes to, you know, feel regret. Can you remember the last time you experienced
that? Maybe you missed some opportunity that passed you by, maybe to talk to somebody you
liked or to get something you really want, and later on you'd find yourself wondering about this
and thinking... hmmm... "What if I'd just done it...?"

Nobody likes to feel regret, do they? I certainly wish somebody had showed me these techniques
10 years ago. And that is precisely why I'm making them available to you right now... because
instead of regret, I want you to feel GRATITUDE... (I'm serious!)...

I don't know if you could imagine yourself, say a year from now, after having watched these
videos, fully absorbed them and having APPLIED them in your sales letters... and being able to
picture your success with sales and copy and all that extra money you've earned (and you
deserve this!), then if you're able to really imagine that, I'd want you to be able to LOOK BACK...
on this moment right here, right now... as having been the start of it.

So isn't it time now to get started? Speaking to you as a person who knows how marketers think, I
know that if you don't get this handled right now, the chances are you never will... (or it will
take you 10 long years to do it.)

So now I hope you make what I sincerely consider to be the right choice, that is... to join us, come
inside... and make your online "salesperson" the very best it could possibly be.


P.S: Just seeing me write copy on video completely from scratch is worth it!... let alone the
techniques I'll show you that most copywriters don't even dare mention in public - although
quite a few do sneakily use 'em, but you won't see this, unless you want to really look for them.

Last edited by Paul Hancox; 02-13-2009 at 11:12 AM.
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Old 09-17-2008, 03:03 AM   #2
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

I picked up a copy so REALLY looking forward to learning all I can and applying this. I always claimed that I was not nor am I a copywriter but hopefully after watching these vids and going through this material I will feel differently. I hope to have the confidence of saying "YES I am a copywriter!" or "YES I write my own copy!"



J
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Old 09-17-2008, 03:09 AM   #3
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Thanks Jubilee - I'm sure you'll enjoy it!
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Old 09-18-2008, 02:00 PM   #4
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi,
I just bought this and am downloading now. Looking forward to get it up and running on a DVD.

Best regards
Preben Olsen
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Old 09-18-2008, 08:36 PM   #5
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Is the copy you're writing in the video promoting an Internet Marketing product or a niche product?

Thanks
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Old 09-18-2008, 09:41 PM   #6
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi pmore

Sales Letter 1 (in Example Videos #1) is for a hypothetical "quit smoking" niche product.

Sales Letter 2 (in Example Videos #2) is for this product (so an "internet marketing" product.

I am about to start on Example Videos #3 which will be available to download in about a week, which will be on a niche product, not in the Internet marketing field.

My intention is to give three examples in three different markets.

I hope that helps!
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Old 09-19-2008, 04:26 AM   #7
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul,

This is an absolutely exceptional value.

I have been looking for a "look-over-my-shoulders" copywriting course for a long time and this is just what the doctor ordered.

Thanks for making this available.

All The Best,


Tony
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Old 09-19-2008, 03:53 PM   #8
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul. What format are the videos in?
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Old 09-19-2008, 05:19 PM   #9
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi John

Quote:
Originally Posted by John Rowe View Post
Hi Paul. What format are the videos in?
They are in AVI format.
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Old 09-19-2008, 07:32 PM   #10
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul

Grabbed this a couple of days ago. Haven't had time to go through it yet but looking forward to it. Talk about monster downloads though lol

Just a couple of things.

When do you think the final download (example3.zip) will be ready?

I realize we are supposed to be notified via the list but I think there may be a problem with your autoresponder as I have signed up using 2 different emails and haven't received any confirmation email at all.


Cheers
Col
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Old 09-19-2008, 07:40 PM   #11
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Col

Quote:
Originally Posted by iceman007 View Post
Hi Paul
Grabbed this a couple of days ago. Haven't had time to go through it yet but looking forward to it. Talk about monster downloads though lol
I know I wanted to make the files smaller... I could convert them to FLV files but then I'd risk them not being compatible with as many people as possible.

Quote:
When do you think the final download (example3.zip) will be ready?

I realize we are supposed to be notified via the list but I think there may be a problem with your autoresponder as I have signed up using 2 different emails and haven't received any confirmation email at all.
I'm aiming to have them ready within a week or so. If you PM me with the email address you used, I'll check whether you are on the list - but I'll also send you a PM here when it's ready, to make sure you get it.
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Old 10-01-2008, 08:26 AM   #12
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul,

Just ordered a couple of hours ago.

Are we suppose to receive an opt-in email after we sign up for the updates?

Thanks
Dave
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Old 10-01-2008, 08:34 AM   #13
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Dave

Yes, there was supposed to be an email. If you PM me your email address, I'll check to see whether you got on the list or not, and see if I can find out what happened. (On the other hand, it may have just ended up in your spam box for some reason).
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Old 10-03-2008, 10:58 AM   #14
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hey Paul,

Just bought and will be downloading tonight - keen to see what I need to learn to be able to write my own copy!

Proof of the teacher was in the WSO letter - I figured as you kept me hooked on reading to the point I just jumped ahead to buy and got bit by the 'fear of missing out' on a bargain price - you must have something I can learn!

Nice one.

Regards

Rufus
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Old 10-03-2008, 12:26 PM   #15
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Thanks Rufus
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Old 10-05-2008, 05:58 PM   #16
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hey Paul,

Very interested in your product.
I'm looking to scrape together enough disk space to download the product.
Will the download access be available for a while after I purchase?

Thanks!

Judy
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Old 10-06-2008, 05:10 PM   #17
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Judy

Quote:
Originally Posted by zapseo View Post
Very interested in your product.
I'm looking to scrape together enough disk space to download the product.
Will the download access be available for a while after I purchase?
Thanks for your interest. The answer is Yes. (Sorry it takes up so much space... that's video for you!)
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Old 10-07-2008, 04:20 AM   #18
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul this is an amazing copywriting course.

Any chance you could put together a written version to go along with the videos? It would make the info a lot easier to digest and refer back to.
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Old 10-07-2008, 08:11 AM   #19
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Wow. This package is huge. It looks like I've to wait about 4 hours before I can unzip these videos.

Looking forward to it.
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Old 10-08-2008, 11:50 AM   #20
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul this was so cheap at the price I bought it at for what you are offering that I feel like I have cyber-mugged you! :-)

Thanks

Fraser
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Old 10-14-2008, 03:20 PM   #21
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul,

I'm very interested but I'm worried that I won't be able to play them. i have a Mac and it's an older one that doesn't do Windows. Will your videos still work, or do you have them in another format as well?

Thanks.

Elisabeth
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Old 10-14-2008, 05:13 PM   #22
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Elisabeth

I'll send you a PM which will enable whether you can play the videos or not.
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Old 10-22-2008, 12:44 PM   #23
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul,

I have never received the download info on example 3 ?
Is it available?

Please Advise,
Dave
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Old 10-25-2008, 04:42 PM   #24
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Dave

Example #3 is not yet available. I intended to record it much earlier, but I came down with a cold. I intend to get this recorded asap.
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Old 10-26-2008, 06:13 PM   #25
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

O. K. Paul,

Sorry to hear about the cold,
they really do slow things down.

I'm not sure I ever really got on your email list for the product?
I pm'ed you about this on Oct. 10th but never received a response one way or the other

Could you please let me know if I am on the list?

Thanks,
Dave
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Old 11-06-2008, 01:09 AM   #26
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul;

1. Your copy had me curious enough to look at the price, which is enough for me to want to figure out how you wrote it.

2. I can burn it onto a DVD and watch it in bed on the weekend, so I'm not "working" (otherwise I'll get in trouble from my man! LOL)

3. I can always use more tips, tricks, and tactics to make my clients more money.

4. The price I paid to invest in my business is a stupid low price for that much video, you're crazy. Even $47 is too low. But that's just me...

5. You're Paul, so I want to see.

6. I'm always curious, and I had money burning a hole in my PayPal account

So I bought. I'll send over a review after this weekend - LOL!

- Cherilyn
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Old 11-06-2008, 03:27 PM   #27
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul;

Just have a quick question for you about this... Do you have an email I can contact you at, or should I send you a PM? Thanks. Hopefully it's something simple.

- Cherilyn
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Old 11-10-2008, 10:21 AM   #28
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul,
I just ordered the videos and i started to download them now.

Now i must tell you that I'm a complete newbie and in the last few weeks i stuffed so much knowledge into my brain about internet marketing that i truly feel that my brain got bigger

I never wrote a sales letter in my life and I'm so afraid of writing the first one for my upcoming website and for the niche markets i want to get into, because i don't know how to start.

I hope that your course will help me getting this psychological barrier of my mind.

Maybe one day when i will be a known character in the Internet marketing area,you will interview me as a super sales letter writer and remind me how i was a complete newbie when i started (wishful thinking).

Thank you and Best Regards,
Jackie
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Old 11-12-2008, 01:27 PM   #29
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

THIS IS A MESSAGE I HAVE JUST SENT TO MY CUSTOMER LIST FOR THIS PRODUCT. IF YOU'RE A SUPER POWER COPY CUSTOMER AND YOU DIDN'T GET THIS EMAIL, SEND ME A PRIVATE MESSAGE HERE.

I'm pleased to say that Example #3 for "Super Power Copy" is
finally available... I apologize for the delay.

You can download it from here. It is a zipped file about 211mb
in size:
------------------- link -------------------

Please let me know if you run into any download problems. Since
a lot of people will be downloading this file over the next
48 hours, if you can't download it, then delete the file from
your computer, clear your browser's cache, and try again later.

I intend to launch an affiliate scheme for this product shortly,
which before Clickbank fees will be set at 60%, with the product
retailing for somewhere between $97 and $197 (I haven't yet
decided the final price).

I will send more information on this affiliate scheme once I have
it active.

Thanks again, and I hope you enjoy the videos.

Best,

Paul Hancox
SuperPowerCopy.com
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Old 11-15-2008, 11:26 PM   #30
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul, I am trying to watch your videos but only get audio.


I downloaded Divx and tried to download a codec for windows media player and both are not allowing me to see the video.


What would you suggest?


Thanks,
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Old 11-17-2008, 02:01 PM   #31
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Thomas

If those are not playing the videos, then I recommend VLC Player, which is free, is cross-browser and has the codecs needed.

VLC media player - Overview
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Old 11-18-2008, 01:48 PM   #32
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

I am going through the videos right now.

I wanted to say they are excellent. I am learning a lot of new tips that I know will help me in my sales pages. I can't wait to try them out.


Thanks for the killer deal Paul.
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Old 11-21-2008, 01:01 PM   #33
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Default Re: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Thanks Thomas... and everybody else who has commented here
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Old 12-02-2008, 07:45 PM   #34
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul I bought your product about 2 weeks ago and I have to say you have overdeliverd on a massive scale. For anyone on the fence about this product you should get of the fence and get it right now. If you have any desire to write great copy Pauls videos are the equivalent of having a mentor. I have written 2 sales letters since I got the product and when I get stuck I just review the videos to get my brain working again.

Paul I sincerely hope you start charging $197 for this product on clickbank one reason is I will want to promote it myself and second, it's proabably worth more than $197 and offering it for $97 would almost be criminal. Either way you have my support, thanks again for a great product
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Old 02-14-2009, 01:01 PM   #35
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul,

How have I missed this before?????

Snapped up the moment I saw it!

Thanks, mate, downloading now.

Steve
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Old 02-18-2009, 04:05 PM   #36
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Hi Paul

Also don't know how I missed this. Interested in anything you publish.

Took this and Pricing for Big Profits.

Thanks for the 'Last Chance'
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Old 02-19-2009, 05:12 PM   #37
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Paul,

This is - without any shadow of doubt - the best copywriting course I've ever had the pleasure of buying.

Pleasure, ask the naysayers?

Yes. Absolutely.

I'm running out of hyperbole, but Paul, this is an INCREDIBLE wso.

Thank you.

Steve
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Old 11-12-2009, 01:55 PM   #38
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Looks like greata minds think alike, eh?

I haven't got this course. I am resisting the urge, only because if I add learning copywriting to my schedule I will almost certainly implode.

I can say this, though...

Mr Hancox is without doubt the best writer on this Forum. Period! I say this with absolute confidence in my infallible judgement.

Quote:
Originally Posted by Steven Fullman View Post
Paul,

This is - without any shadow of doubt - the best copywriting course I've ever had the pleasure of buying.

Pleasure, ask the naysayers?

Yes. Absolutely.

I'm running out of hyperbole, but Paul, this is an INCREDIBLE wso.

Thank you.

Steve
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Old 11-12-2009, 05:34 PM   #39
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Quote:
Originally Posted by SMS View Post
Looks like greata minds think alike, eh?

I haven't got this course. I am resisting the urge, only because if I add learning copywriting to my schedule I will almost certainly implode.

I can say this, though...

Mr Hancox is without doubt the best writer on this Forum. Period! I say this with absolute confidence in my infallible judgement.
Get this, Oz...you're a great writer. Even so, you need this course.

Now, I got "Super Power Copy" a while back. It's indispensable.

LOL, I even converted it to MP3 so I could listen to it during my commute!

(hope that's OK, Paul )

It remains one of the BEST offers I've ever been fortunate enough to snag.

And at this price? No brainer.

Steve
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Old 01-14-2010, 04:31 PM   #40
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Default Re: LAST CHANCE: Watch Me Write 3 "Mind Control" Sales Letters... IN REAL TIME:

Agreed, the quality of this product is 1st class....
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