Why most Scarcity sucks

Elliott Bean · 11-12-2009, 03:04 PM

"Why most scarcity sucks"

And here's what you can do instead

hey everyone,

Most of the sales letters on the internet attempt to use scarcity to improve conversions. What you'll notice on most of these sites is the lack of believability in almost all these cases.

How many times have you heard the tired old "the price of this will double at midnight tonight" emblazoned across a salesletter. You return the next day to see

The exact price again the following day

It's hard to trust and buy from someone who never follows through on what he says he will do.

I tried making money on the internet for along time and I'll be honest I made about $300 in around 6 months. I tried everything...affiliate marketing, ebay, adwords, adsense the list goes on.

I felt stupid when I realised the one thing that I had never tried to learn properly was

marketing and copywriting!

I started reading books from all the classics copywriters...Claude Hopkins, John Caples etc.

I still had no idea how to put together a good sales letter, the books I had read were so theoretical, until I came across a product called "3 Hour Ad" by Jason Fladlien.

This was killer, explaining the step by step process of crafting a winning sales letter.

One of the big takeaways I got from this was that...

Your Scarcity had to be believable to be effective

I knew that if there was a way to show customers that I would follow through on any limits I put on any products that I released in the future selling products would be a breeze.

I wanted a situation where I could run any of Jason's scarcity tactics on autopilot...

Lucky enough I had learnt programming languages in college, being a big techie geek. I wrote for myself and am releasing for you,

5 Scarcity PHP scripts

I could have kept these scripts for myself, but I'll be honest, I feel I've benefited so much from products like "3 Hour Ad" I want to bring that same level of value to the marketplace.

The best thing about these scripts is they come with both pdf documentation and video so you can learn how to install them easily and with no fuss. The longest any of the scripts will take to setup is 10 minutes ( this is for the dimesale script, when you've done this once you can setup the script again in about 1-2 minutes), but on average the scripts will take 3-4 minutes to put on your salesletter.

It get's even better though, you need to know absolutely no PHP to use these scripts. Just follow my instructions as I literally hold your hand throughout the process.

Here's everything you get

Script 1 DimeSale Script

This is the big daddy of scarcity tactics. You start the price low and the price will increase by a certain amount after every sale.

I've seen this used effectively by alot of great marketers. It combines two of the most crucial features that are required to make a sale: scarcity and social proof.

Your customers see the price rising so they want to buy now to get your product for a great price. They also see other people have bought and are still buying your product so they unconsciously assume that the product must be good.

It's no coincidence that there are stand alone chapters about both scarcity and social proof in the classic work by Cialdini "Influence: the psychology of persuasion" that is recommended reading for all salesmen. These two elements are the fundamentals of effective persuasion and are talked about alot in the marketing and seduction community.

You can either watch the videos or read the manual to find out...

How to create paypal buttons within the script. No more wasting time logging into paypal to make a button.

Ward off thieves who try to modify the price on your button or find your download page, with SSL encryption

Set the price and increment features and you can literally set it and forget it making you more sales with no manual editing required, giving you more time and money for the things you enjoy.

Script 2 TimeBased Script

For the timebased script you set a time that the sale ends. When it gets to the two end times you can either redirect the visitor to another page (like an opt in page or another sales letter), or you can show a sold out sign. I'll show you in the videos/manual how to set up this script and customise it so that the time that appears in whatever time zone you like.

Script 3 QuantityBased Script

With this script I will show you how to put a limit on the number of copies you have available. You can then say then on the sales letter how many copies have been sold and how many are available. Like the dimesale script this combines both scarcity and social proof.

People are programmed to value something that is scarce and things that are valued by other people.

Like have you ever been in relationship and you were getting complacent, taking it for granted almost but then your partner started spending less time with you and was busy with other things? Suddenly you started to really appreciate having them in your life.

Or one night you went out and you just knew lots of other people were attracted to your partner and you suddenly felt a great desire for them again.

Script 4 Time bonus Script

With this script you can put a time limit on your bonuses.

I've seen some of the big marketers like Mike Filsaime put one bonus that expires after 7 hours, one after 7 days etc.

Now you can do the same.

The great thing about this script is that you only have to have one thank you page. The thank you page will only include the downloads for the various bonuses that had not expired when the customer bought.

So this script will run for you on autopilot, show the correct bonuses to the customer.

Script 5 Quantity bonus Script

This script is similar to the time bonus script but you a limit on the number of each bonus available.

Again the great thing about this script is that you only have to have one thank you page. The thank you page will only include the downloads for the various bonuses that had not run out when the customer bought.

Videos, pdf Manual and QuickStart guide

There are altogether 9 videos that show you how to set up these scripts. There is also a pdf manual (that has the same content as the videos) for people who prefer to follow written rather than spoken instruction.

9 videos may seem overwhelming so I have also created for you a QuickStart guide. This is a short pdf that will show you which chapters or videos to watch for each script.

So to get started pick the script you want, look at the QuickStart guide and you can get the script set up in minutes.

Salesletter templates

I've included with each script a salesletter template already filled with the php you will need to run the script. This means you will have the option of either using the sales letter template, if you find copying and pasting too hard, or just pasting the php code into your own template (which I show you how to do in the videos and manual).

Bonus 1 -Send an email to you customer after the Sale

Paypal will forward your customer to the download page but what happens if their computer or browser crashes?

One unhappy customer who can't download your product immediately and more work for you having to make sure that he gets the download link to your product.

I've expanded a script I wrote in this package so that it will not only track the number of sales of your product, but also do the job of sending your customer a link to the thank you page after their purchase.

You can then include in the email all kinds of things including a link to an opt in page, a link to an upsell, the list goes on and on, whilst also making sure that the customer gets what they paid for.

Bonus 2 -Target hyperresponsive buyers

What this script will do is pretty incredible!

Knowing your metrics is the key to any business. This script will log in a database all the sales you make.

I'll show you how to manipulate this data so that you can work out key pieces of information like the average value of a customer or the average purchase frequency.

I'll also show you how you can use the data to group together the most responsive customers and target them with extra offers and/ or give them extra bonuses to reinforce their loyalty to you.

Who can benefit from these scripts?

I'll be honest, if you don't sell a product then these scripts won't help you. If you also don't have a web host that has PHP and OpenSSL installed or can't sell with paypal then these scripts won't help you.

If you have a product and want to be able to

Increase conversions so you can squeeze more profits from the same amount of traffic

Maintain your integrity by keeping your word with any sales tactics,thus increasing trust and integrity in the marketplace and reinforcing any connections you have with others.

Completely eliminate having to change things like the number of copies available on your sales page

Then go down and click on the link below to get instant access before the price rises.

So how much is this going to cost?

Hey the best way to show the effectiveness of these scripts is to use them myself.

Therefore I'm running a dimesale on this where the price starts at $7

and increases by $0.1 a sale.

If you use just one of these scripts and you're selling a $27 product, only one extra sale and you will have made back your investment.

One extra sale a week and you will make $324, over 40 times your original investment.

I put alot of time into creating these scripts. If your time costs $10 an hour(I bet its worth more than that) and if it took you 5 hours to create these scripts (that is a very conservative time, it could take you alot longer) then it would cost you $50 to make these scripts. Looking at it like that what I'm presenting today is an absolute bargain.

You might be wondering why I settled on a price that is low.

This is my first product in the internet marketing niche and I'm planning to release more php products. I hoping that you'll be so thrilled with the results you achieve from this product that you'll come back to me in the future and buy more of my stuff, simple as that.

The best part is that I am assume all the risk with an

Unconditional 60 day money back guarantee

If your not 100% happy for any reason, just send me an email within 60 days of your purchase and I will gladly, with no questions asked give you a prompt refund.

Here's a recap of everything you get

1. 5 Scarcity Scripts (dimesale,time,quantity,time bonus, quantity bonus)

2. Sales Template with each Script

3. PDF manual

4. QuickStart pdf

5. 9 Videos Showing installation

6. 2 Bonus Scripts- (the sendmail and target hyper responsive buyers)

Get your copy now here

scarcity scripts

before the price rises

Thanks for reading
Elliott Bean

ps. Remember this has got a 60 day unconditional money back guarantee.

pps. If you're worried you are not technical remember that it comes with both a pdf and videos to explain installation and that I've made installation so easy people with no programming knowledge can use these scripts.

11-12-2009, 03:04 PM	#1
Elliott Bean Active Warrior War Room Member Join Date: Dec 2008 Location: UK Posts: 52 Thanks: 1 Thanked 9 Times in 6 Posts	Why most Scarcity sucks "Why most scarcity sucks" And here's what you can do instead hey everyone, Most of the sales letters on the internet attempt to use scarcity to improve conversions. What you'll notice on most of these sites is the lack of believability in almost all these cases. How many times have you heard the tired old "the price of this will double at midnight tonight" emblazoned across a salesletter. You return the next day to see The exact price again the following day It's hard to trust and buy from someone who never follows through on what he says he will do. I tried making money on the internet for along time and I'll be honest I made about $300 in around 6 months. I tried everything...affiliate marketing, ebay, adwords, adsense the list goes on. I felt stupid when I realised the one thing that I had never tried to learn properly was marketing and copywriting! I started reading books from all the classics copywriters...Claude Hopkins, John Caples etc. I still had no idea how to put together a good sales letter, the books I had read were so theoretical, until I came across a product called "3 Hour Ad" by Jason Fladlien. This was killer, explaining the step by step process of crafting a winning sales letter. One of the big takeaways I got from this was that... Your Scarcity had to be believable to be effective I knew that if there was a way to show customers that I would follow through on any limits I put on any products that I released in the future selling products would be a breeze. I wanted a situation where I could run any of Jason's scarcity tactics on autopilot... Lucky enough I had learnt programming languages in college, being a big techie geek. I wrote for myself and am releasing for you, 5 Scarcity PHP scripts I could have kept these scripts for myself, but I'll be honest, I feel I've benefited so much from products like "3 Hour Ad" I want to bring that same level of value to the marketplace. The best thing about these scripts is they come with both pdf documentation and video so you can learn how to install them easily and with no fuss. The longest any of the scripts will take to setup is 10 minutes ( this is for the dimesale script, when you've done this once you can setup the script again in about 1-2 minutes), but on average the scripts will take 3-4 minutes to put on your salesletter. It get's even better though, you need to know absolutely no PHP to use these scripts. Just follow my instructions as I literally hold your hand throughout the process. Here's everything you get Script 1 DimeSale Script This is the big daddy of scarcity tactics. You start the price low and the price will increase by a certain amount after every sale. I've seen this used effectively by alot of great marketers. It combines two of the most crucial features that are required to make a sale: scarcity and social proof. Your customers see the price rising so they want to buy now to get your product for a great price. They also see other people have bought and are still buying your product so they unconsciously assume that the product must be good. It's no coincidence that there are stand alone chapters about both scarcity and social proof in the classic work by Cialdini "Influence: the psychology of persuasion" that is recommended reading for all salesmen. These two elements are the fundamentals of effective persuasion and are talked about alot in the marketing and seduction community. You can either watch the videos or read the manual to find out... How to create paypal buttons within the script. No more wasting time logging into paypal to make a button. Ward off thieves who try to modify the price on your button or find your download page, with SSL encryption Set the price and increment features and you can literally set it and forget it making you more sales with no manual editing required, giving you more time and money for the things you enjoy. Script 2 TimeBased Script For the timebased script you set a time that the sale ends. When it gets to the two end times you can either redirect the visitor to another page (like an opt in page or another sales letter), or you can show a sold out sign. I'll show you in the videos/manual how to set up this script and customise it so that the time that appears in whatever time zone you like. Script 3 QuantityBased Script With this script I will show you how to put a limit on the number of copies you have available. You can then say then on the sales letter how many copies have been sold and how many are available. Like the dimesale script this combines both scarcity and social proof. People are programmed to value something that is scarce and things that are valued by other people. Like have you ever been in relationship and you were getting complacent, taking it for granted almost but then your partner started spending less time with you and was busy with other things? Suddenly you started to really appreciate having them in your life. Or one night you went out and you just knew lots of other people were attracted to your partner and you suddenly felt a great desire for them again. Script 4 Time bonus Script With this script you can put a time limit on your bonuses. I've seen some of the big marketers like Mike Filsaime put one bonus that expires after 7 hours, one after 7 days etc. Now you can do the same. The great thing about this script is that you only have to have one thank you page. The thank you page will only include the downloads for the various bonuses that had not expired when the customer bought. So this script will run for you on autopilot, show the correct bonuses to the customer. Script 5 Quantity bonus Script This script is similar to the time bonus script but you a limit on the number of each bonus available. Again the great thing about this script is that you only have to have one thank you page. The thank you page will only include the downloads for the various bonuses that had not run out when the customer bought. Videos, pdf Manual and QuickStart guide There are altogether 9 videos that show you how to set up these scripts. There is also a pdf manual (that has the same content as the videos) for people who prefer to follow written rather than spoken instruction. 9 videos may seem overwhelming so I have also created for you a QuickStart guide. This is a short pdf that will show you which chapters or videos to watch for each script. So to get started pick the script you want, look at the QuickStart guide and you can get the script set up in minutes. Salesletter templates I've included with each script a salesletter template already filled with the php you will need to run the script. This means you will have the option of either using the sales letter template, if you find copying and pasting too hard, or just pasting the php code into your own template (which I show you how to do in the videos and manual). Bonus 1 -Send an email to you customer after the Sale Paypal will forward your customer to the download page but what happens if their computer or browser crashes? One unhappy customer who can't download your product immediately and more work for you having to make sure that he gets the download link to your product. I've expanded a script I wrote in this package so that it will not only track the number of sales of your product, but also do the job of sending your customer a link to the thank you page after their purchase. You can then include in the email all kinds of things including a link to an opt in page, a link to an upsell, the list goes on and on, whilst also making sure that the customer gets what they paid for. Bonus 2 -Target hyperresponsive buyers What this script will do is pretty incredible! Knowing your metrics is the key to any business. This script will log in a database all the sales you make. I'll show you how to manipulate this data so that you can work out key pieces of information like the average value of a customer or the average purchase frequency. I'll also show you how you can use the data to group together the most responsive customers and target them with extra offers and/ or give them extra bonuses to reinforce their loyalty to you. Who can benefit from these scripts? I'll be honest, if you don't sell a product then these scripts won't help you. If you also don't have a web host that has PHP and OpenSSL installed or can't sell with paypal then these scripts won't help you. If you have a product and want to be able to Increase conversions so you can squeeze more profits from the same amount of traffic Maintain your integrity by keeping your word with any sales tactics,thus increasing trust and integrity in the marketplace and reinforcing any connections you have with others. Completely eliminate having to change things like the number of copies available on your sales page Then go down and click on the link below to get instant access before the price rises. So how much is this going to cost? Hey the best way to show the effectiveness of these scripts is to use them myself. Therefore I'm running a dimesale on this where the price starts at $7 and increases by $0.1 a sale. If you use just one of these scripts and you're selling a $27 product, only one extra sale and you will have made back your investment. One extra sale a week and you will make $324, over 40 times your original investment. I put alot of time into creating these scripts. If your time costs $10 an hour(I bet its worth more than that) and if it took you 5 hours to create these scripts (that is a very conservative time, it could take you alot longer) then it would cost you $50 to make these scripts. Looking at it like that what I'm presenting today is an absolute bargain. You might be wondering why I settled on a price that is low. This is my first product in the internet marketing niche and I'm planning to release more php products. I hoping that you'll be so thrilled with the results you achieve from this product that you'll come back to me in the future and buy more of my stuff, simple as that. The best part is that I am assume all the risk with an Unconditional 60 day money back guarantee If your not 100% happy for any reason, just send me an email within 60 days of your purchase and I will gladly, with no questions asked give you a prompt refund. Here's a recap of everything you get 1. 5 Scarcity Scripts (dimesale,time,quantity,time bonus, quantity bonus) 2. Sales Template with each Script 3. PDF manual 4. QuickStart pdf 5. 9 Videos Showing installation 6. 2 Bonus Scripts- (the sendmail and target hyper responsive buyers) Get your copy now here scarcity scripts before the price rises Thanks for reading Elliott Bean ps. Remember this has got a 60 day unconditional money back guarantee. pps. If you're worried you are not technical remember that it comes with both a pdf and videos to explain installation and that I've made installation so easy people with no programming knowledge can use these scripts.