The Lazy Marketer's Way to Writing Great Headlines that Increase Conversion Rates By Up To 73%

[waihon]

“How to Create Great Headlines and Increase Your Website's Conversion Rate by 20%, 40%--Even As Much as 73%”

Discover the Lazy Marketer's Way to Writing Attention-Grabbing and Compelling Headlines--Quickly and Easily--Without Hiring a Professional Copywriter!

Dear Warrior,

My name is Waihon Yew and I'm from the sunny Malaysia. I have been designing, developing, and managing business software for large corporations for more than 14 years. Since March 2009, I have become an ISV (independent software vendor). My current focus is on developing software tools for the Internet marketing community.

I am also an Internet marketer. My interest in Internet marketing started in August 2003 after I attended a 2-day Internet marketing workshop. I believe in learning from the masters and have since purchased many Internet marketing resources and also attended various other Internet marketing workshops and seminars around the region. My current focus areas are copywriting, website conversion, SEO, and PPC.

Those are some of my background.

Before I continue further, I have a confession to make. It's about the headline of this WSO. I stole it.

Okay, the word "stole" may be a bit of a stretch. Actually, I modeled the headline after a very successful ad headline. I'm using that to show you one of the most important concepts in marketing, and that is...

"In a print ad, 75% of the buying decisions are made at the headline alone."

- John Caples
The advertising industry's acknowledged forerunner of rigorously tested, measured, and verified advertising effectiveness.
Direct quote from Tested Advertising Methods

The average person is exposed to anywhere between 1,500 and 5,000 marketing messages per day from various media, both offline and online.

This is especially true in the online world. Among emails, banner ads, pop-ups, PPC ads, and other forms of online marketing, your target audience is suffering from advertising overload!

Therefore, whether you’re writing a sales letter, email message, article, blog post, landing page, or any other kinds of marketing communication, you simply must catch the attention of your target audience first, with an attention-grabbing headline or title.

Otherwise you’ll never attract their interest to read on and you won't be able to get your message across. That means no conversion for you.

By the way... I have a sneaky suspicion that you are a marketer instead of a copywriter. Like most of the marketers, you might not have the expertise to write professional headlines.

That's the bad news. The good news is: I'm going to show you how you can write great headlines and increase the conversion rates of your web marketing communications by 20%, 40%--even as much as 73%--quickly and easily--without hiring a professional copywriter.

Does this sound too good to be true? I'm sure it does, but I'll prove to you that it's easier than you think.

"Site Headlines Tested — How optimizing your headlines can improve your website's conversion rate by 73% or more."

- Marketing Experiments
http://marketingexperiments.com/improving-website-conversion/site-headlines.html

First, let me back up a little bit. Earlier on, I said that I modeled the headline of this WSO after a very successful ad headline? Do you know which headline it was?

The ad headline was...

... How to Win Friends and Influence People

Besides being the title for Dale Carnegie's best-selling book, "How to Win Friends and Influence People" was also the headline for a very successful and profitable direct response ad that sold the book by mail-order.

Why do you think I modeled this particular headline when my WSO has nothing to do with self-help? It's because the headline was built on an everlasting marketing principle--appealing benefits. Furthermore there's an implied cause-and-effect relationship between first benefit and second benefit.

I believed that the same everlasting principle adapted to the headline of this WSO would work just as well as it did for selling personal development books. The title I came up with was:

How to Create Great Headlines and Increase Your Website's Conversion Rate by 20%, 40%--Even As Much As 73%.

The fact that you're reading this WSO right now is a positive proof that the book publisher’s headline can be successfully adapted to marketing communications of unrelated products or services.

So why is this exciting? It’s because there are literally hundreds of proven money-making headlines that you can reuse in your own marketing communications.


World’s Proven Headlines–For Your Use

What if I told you that you just need to answer several questions related to your products or services, push a button and in seconds get hundreds of attention-grabbing headlines adapted to your products or services?

How is that possible, you ask? I'll tell you how in a moment.

Meanwhile, top copywriters spend up to 80% of their time they take writing a marketing communication on the headline itself. They are to come up with 10, 20, 50 or even hundreds of headlines before they choose the right one--all because the success of an ad depends largely on the headline.


The Most Time-Consuming Task vs The Most Important Resource

I don't know about you, but for me, writing headlines used to be the most time-consuming thing about writing marketing communications. You see, I used to struggle for days trying to create a magnetic and compelling headline for my marketing communication. I was becoming increasingly frustrated that I wasn't coming up with a winner.

I realized that time is the most important resource for me. So I was trying to cut down as much of my research and development time as possible when writing marketing communications.

After much research I came across this technique about creating a swipe file of proven-to-work headlines. I then started to read lots of marketing literatures and build my own swipe file of proven money-making headlines.


Radically Cut the Amount of Time You Spend

Once my own swipe file was in place, when creating a new headline, I would refer to that swipe file and adapt the proven headlines to my product or service. The time spent in creating headlines had reduced but I also saw room for improvement to the headline creation process.

An idea hit my mind. Why not turn the list of proven headlines into a list of headline templates, each with one or more parameters that can be customized for unrelated products or services.

Here's what I mean.

“How to Win Friends and Influence People” would become “How to (first benefit) and (second benefit)”.

“Who Else Wants a Screen Star Figure?” would become “Who Else Wants (positive end result)?”

“You Can Laugh at Money Worries--If You Follow This Simple Plan” would become “You Can Laugh at (prospect’s problem)--If You Follow This Simple Plan”.

Analyzing each headline in my swipe file and turning it into a headline template that can be reused later for unrelated products or services was such a most time-consuming effort.

From my swipe file of 700+ headlines, I have identified 350+ headlines that can be reused. Fortunately this tedious process was a one-time thing and it’s really worth my time.

The above examples illustrated 3 headline templates with 4 parameters:

• First benefit
• Second benefit
• Positive end result
• Prospect’s problem

Once the headline templates are in place, whenever I need to create a new set of headlines, I only need to come up with the best possible values related to a specific product or service for each of the parameters.

For this WSO, these are the values I came up with:

• First benefit: Create Great Headlines
• Second benefit: Increase Your Website's Conversion Rate by 20%, 40%--Even As Much As 73%
• Positive end result: Highly Profitable Marketing Campaigns
• Prospect’s problem: Poor Conversion Rates

By replacing the parameters of each headline templates with the corresponding product-specific values, I have a list of headlines that are customized to my WSO:

• How to Create Great Headlines and Increase Your Website's Conversion Rate by 20%, 40%--Even As Much As 73%
• Who Else Wants Highly Profitable Marketing Campaigns?
• You Can Laugh at Poor Conversion Rates--If You Follow This Simple Plan

I’ll then just need to pick and choose the right one for my WSO.

Creating headlines has become a simple and guided process that usually took me less than 45 minutes to complete. At that time, I managed my templates as well as the headline creation process using an Excel worksheet. I still saw how I could further reduce the time.

Here's what I did. With my skill and experience in designing and developing business software for large corporates for the past 14+ years, I automated the whole headline creation process using software. Since then, creating a new set headlines has become much faster and usually took me less than 15 minutes to complete.


Introducing Headline Whiz Pro...

Click the play button of below video to see the main features of Headline Whiz Pro software. The video also illustrates a 9-step headline writing process created in conjuction with Headline Whiz Pro.

YouTube - Headline Whiz Pro Demo Video

When you get your hands on Headline Whiz Pro, you'll find that this amazing software:

• Helps the newbie and veteran marketers alike (even some copywriters have found it helpful)
• Takes you by the hand and lead you, step-by-step, through every stage of building your headlines.
• Allows you to brainstorm headline ideas by taking you through several essential parameters related to your product or service. There is a total of 62 parameters grouped into 16 Headline Brainstormers to get your creative juices flowing. These are Benefits, Editorial, Guarantee, How To, I, If… Then, Newsworthy, Offer, Price, Problem & Solution, Question, Reasons Why, Secrets, Target Audience, Visualize, and Ways.
• Slashes the time you spent by saving a specific parameter value and retrieving it later. There is also a list of built-in values for each parameter that serves as examples that you can use or adapt.
• Simplifies the tedious process of creating headlines by automatically generating a list of headlines based on hundreds of proven-to-work headline templates.
• Pops out headlines that are suitable for various marketing communications such as sales copy, emails, articles, blog posts, banner ads, and affiliate landing pages among others.
• Lets you sort the generated headlines in ascending or descending order of headline text, number of words, or number of characters.
• Allows you filter the generated headlines in various ways, i.e. by software edition, headline type, headline text, number of words, number of characters, and selected indicator. This function saves you time in finding your favorite headlines.
• Lets you browse and choose the right headlines for your marketing campaigns and then add them to a favorite folder.
• Allows you modify or tweak your chosen headlines to meet your specific needs. The real value of Headline Whiz Pro wasn't in the great headlines it creates with your input alone... but also in the inspiration it gives you for creating even better headlines.
• Lets you copy your favorite headlines and paste them directly into other software such as a HTML editor and text editor.
• Allows you to save each headline creation project into a separate file so you can easily retrieve it later for reference or modification. You can also stop at anytime, save your project, and come back to where you left off.

A Fantastic Solution For ALL Copywriters Old & New!

As an active copywriter for over 8 years now, there are still occasions when I need to find fresh, eye-catching headlines to make my client's ad copy stand out from the crowd, and command attention.

After using Headline Whiz Pro, I'm impressed, and can honestly say that I've found a valuable time-saving solution that comes up with so many quality possibilities -- it's truly mind-boggling!

I'm very impressed with this software, and highly recommend it as a must-have tool, to any serious marketers that want to attract the immediate attention of their prospects.

Try it out for yourself... I guarantee you'll love it as much as I do!

Sincerely,
Eva Browne-Paterson
www.evieb.com

I just checked your Headline Whiz Pro software and I'm quite impressed with it.

I usually don't give positive reviews on software tools but yours got a thumbs up.

I recommend it to anyone who's lazy enough to write killer headlines or simply don't have the expertise to crank out powerful, attention grabbing titles.

This is for anyone who would love to turn their words into wealth.

Codrut Turcanu
http://www.TimelessCopywritingWisdom.com

Waihon, It's not often I take the time to sit down and write out a testimonial; in-fact, this is only the third testimonial I've given in 8yrs as an online business owner, but I couldn't help but let you know how pleased I am with Headline Whiz Pro.

You've truly got a winner on your hands!

As I'm sure you are aware, a great headline can make or break the copy that follows, but your headline generator stands head and shoulders above any headline software I've ever seen before.

Headline Whiz Pro is amazingly easy to use, and with the clear instructions you've provided, anyone should be able to produce near World Class Headlines Within Minutes.

Brian M. Ellsworth
http://www.your-mini-site-creator.com

Headline Whiz Pro

With just a little input, it created 141 headlines! Great Headlines, I’ve already replaced my original one!

Waihon takes a great approach with this software. Just fill out a few forms with the details you already know and it creates over a hundred headlines to choose from. Great work!

Stop struggling with your headlines and buy this software!

Alex Jenkins
http://www.howtomakemoneyfromhomenow.com

You Can Do It Yourself--But It Won't Be Easy!

While I am convinced that Headline Whiz Pro should be on every marketer's desk, I also want to say that if you're one of those people who want to do it yourself, you're certainly free to do so--but be warned that it won't be easy.

First, you'll have to collect all the proven-to-work headlines of all time. Next you'll have to analyze them thoroughly and identify whether a headline can be reused for unrelated product or service. If so, you have to determine which phrases in the original headline can be turned into parameters.

Even if you have the templates and parameters in place, unless you know how to develop software (or hire a professional programmer to do so), you won’t be able to fully automate the whole headline creation process.


Are You Seeing the Tremendous Power in This Yet?

On the average, 5 times as many people read the headlines as read the body copy. It follows that, unless your headline sells your product, you have wasted 90% of your money.

- David Ogilvy
World famous advertising executive, best-selling author of the most influential books on advertising Confessions of an Advertising Man, and Ogilvy on Advertising, and founder of the renowned Ogilvy & Mather advertising agency

What will you do now when you know that 90% of your earning ability depends on your headlines?

The answer is obvious: You have to do everything in your control to make your headlines the best they can possibly be.

That task has just become drastically simplified. Basically you have 2 choices. You can either:

1. Engage a professional copywriter to create headlines for you. But since you want high-quality headlines, good copywriters will charge you hundreds of dollars for a single attention-grabbing and compelling headline. Their standard rates per hour range from $125 to $235.

Or

2. Download Headline Whiz Pro and get literally hundreds of headlines that are suited for your product or service. Because the headlines are modeled after proven money-making headlines, they are guaranteed to work.

This is a no-brainer. Would you rather pay excessive amounts of money to professional copywriters every time you want headlines written, or use Headline Whiz Pro’s shortcut to hundreds of profitable headlines customized for your use?

I think your choice is obvious.

Waihon, thanks a lot for this excellent Headline Whiz Pro software.

It is exactly what I was searching for a long time... I have been online since 2004 and always had some troubles to find effective headline subject for my ads due to being non native English person.

Now it's over when using your Headline Whiz Pro software, it does the work and does it impressive way. I can warmly recommend this software for every serious marketer..

Waihon, you have done a GREAT work, thanks again for that!

Aatos Poutiainen
Multihb Web-Store, Finland
www.multihb.info

Headline Whiz Pro is an amazing software. In the past, I've spent hours trying to come up with just a few headlines. But no more! With Headline Whiz Pro, all I have to do is answer some questions related to the product or service that I want to promote, click the button, and get hundreds of attention-grabbing and compelling headlines.

The software allows me to browse, sort, and filter the list of generated headlines. That makes it easy for me to choose the few headlines that best fit the particular marketing campaign that I plan to run.

I can further modify the chosen headlines if need to, and then copy and paste them directly into my marketing message or sales copy.

Since headlines are the most important part of any ad, sales copy, or marketing message, Headline Whiz Pro is a must-have tool for anyone who markets products or services on the Internet.

Richard Quek
http://www.richardquek.com

Waihon, I just tried out Headline Whiz Pro for the first time. I chose to answer only 2 questions when prompted just to see how the software will cope with the lack of details, and it generates 89 headline variations. That is pretty good. I thought the software should aid copywriting on the whole because it asks several questions about benefits that will keep the copywriters thinking on their toes.

Nelson Tan
http://www.internetmasterycenter.com

The Headline Whiz Pro is Not Only State-of-the-Art, It’s Also Incredibly Affordable

I don't want price to be an issue here. I want you to join the rest of us and start using this software to greatly improve your profits of your marketing campaigns.

Check out this “value comparison table”...

There are other tools that claim to give you the same benefits as Headline Whiz Pro that cost as much as $97. Those other tools don't let you enjoy half the functionality that Headline Whiz Pro takes for granted.


Headline Whiz Pro Won't Cost You Anything Like That...

On my website, Headline Whiz Pro sells everyday for $37 as an OTO when visitors signed up for the standard edition, and it sells for $67 if they purchased it later without taking up on the OTO.

However, because this is a Warrior Special Offer, you can get it here for a very special price (the Warrior Forum and its members here have helped me so much and I want to give back):

For the first 1 – 25 customers, the price will be $17
For the next 26 – 50 customers, I will increase it to $19
For the next 51 – 75 customers, I will increase it to $23
For the next 76 – 100 customers, I will increase it to $25
For the next 100+ customers, I will increase it to $27

Yes, you heard me correctly... just a one-time payment of $17 and you can start benefiting from Headline Whiz Pro.


You Risk Absolutely Nothing

I'm so confident that you will be thrilled with the Headline Whiz Pro that I'm willing to make this 100% money back guarantee. Get the Headline Whiz Pro today and take it for a test drive. Take as long as 60 Days to see if it really does for you what I say it will.

Once you experience how easily you are able to create attention-grabbing and compelling headlines, I'm sure I couldn't pry it out of your hands if I tried. But if for any reason, you aren't satisfied with the results you're getting, let me know within 60 days and I'll be happy to give you 100% of your money back.

So you have nothing to lose when you give it a try today. Within minutes, you will get download instructions, enjoying the benefits of the Headline Whiz Pro immediately.

Grab your copy of Headline Whiz Pro for a one-time payment of $17 (54% off the normal price $37) and start creating attention-grabbing headlines and increasing conversion rates of your web marketing communications by 20%, 40%--even as much as 73% today.

"Super Easy And Produce High Conversion Headline"

Normally, I always spend 80% of my time on headline when I write sales copy, because for me, HEADLINE is MOST IMPORTANT. Nobody is going to read my offer, if I do not have STRONG and ATTENTION GRABBING headline.

I have to tell you your Headline Whiz Pro is super easy and very powerful. It gives me truckload of headline ideas just in seconds.

If you want to GRAB your visitor, You MUST have Headline Whiz Pro in handy.

Suwandi Chow
www.LearnCopywritingSecrets.com

Waihon, I am truly impressed by this piece of software. I've seen headline-creator tools before but most of them are just gimmicks. This is a work of love!

The tool is easy to use and is entirely comprehensive. I thank you now for the time this will save me in future endeavors.

Father Dave
www.fatherdave.org

To Give You an Even Better Value on Your Headline Whiz Pro Investment...

What if there were a way to know which headline is most effective in getting visitors to convert?

Instead of losing visitors shortly after they went to your product sales page, squeeze page, or PPC landing page, what if you could find the winning headline that entice them to stay and become customers or subscribers?

Google Website Optimizer is a free testing tool from Google that helps you to do just that.

I've recently tested out Website Optimizer and found it's a complementary tool to Headline Whiz Pro.

Why? You can use Headline Whiz Pro to generate multiple headline variations and then use Website Optimizer to find out which one converts the most.

I documented what I learned as well as my experience of using Website Optimizer in a mind map titled Find the Winning Headline for Free using Website Optimizer, originally for my own future reference.

However, when you invest in Headline Whiz Pro today you'll receive that mind map as a bonus for your personal reference at no additional cost to you.

Below is a preview of the mind map, which illustrates a 10-step headline testing process from creating headlines to concluding your test.

Knowing how to find the winning headline alone is worth more than the cost of the whole thing.

I only offer this mind map as a bonus to the first 100 customers who invested in Headline Whiz Pro. Not because I can't, but because I like to do business with decisive people.

So I can’t guarantee that you'll receive this bundled course unless you download Headline Whiz Pro edition now.


Only 98 Copies of Bonus Mind Map Left!

So grab your copy of Headline Whiz Pro for a one-time payment of $17 (54% off the normal price $37) and start creating attention-grabbing headlines and increasing conversion rates of your web marketing communications by 20%, 40%--even as much as 73% today.

Headline Whiz Pro is so amazing! It is very convenient to use and it gives cool ideas for the headlines. Just type in the important details such as the title and benefits of the product... and viola! You'll be given a list of cool headlines that will really be magnetic to your clients.

Aside from making your sales page writing easier, it will also give you quality headlines that will surely keep your readers glued on the sales page and later on click the order link...

Fast, efficient, and totally reliable!

Ian del Carmen
Fireball Group of Companies
http://FireballOnline.com

Waihon...

I am sitting here absolutely STUNNED! I never would have believed it if I hadn't seen it with my own eyes!

All I did was select a few different phrases in response to some pre-defined questions, added a few more responses to a couple other tabs, gave the file a name, and then hit the "Generate Headlines" button.

In LESS than 5 seconds, I was staring at a list of not twenty, or even fifty, but a total of 152 different headlines for me to choose from! (I counted them myself, just to be sure.)

This is an electrifying discovery... you can be sure that I'm going to use Headline Whiz Pro for all of my Copywriting efforts from now on!

Thank you, Waihon, for creating such an awesome tool for copywriting!

Stephen Boutelle,
http://www.prosperityunleashed.com
Co-Creator of http://imnewswatch.com with Mike Mograbi

Frequently Asked Questions

1. I have questions. Who can I contact?
If you have any specific questions, please first check to see if we've covered them below. If your question is still not answered, feel free to contact me by replying this thread post.

2. I'm just starting out in Internet marketing. Is this software suitable for me?
Headline Whiz Pro was designed for both newbie and veteran marketers (even some copywriters have found it helpful). It's simple enough for newbies, yet powerful enough for veterans and copywriters alike.

3. Does Headline Whiz Pro work on the server or desktop?
Headline Whiz Pro runs from your desktop.

4. What are the system requirements?

• Microsoft Windows XP or Vista
• The .NET platform installed as part of Windows (this is free)
• 1 GHz processor or greater
• 512 MB of RAM or greater
• 3 MB of available hard disk space or greater (more space is needed when you save more headline projects)
• Screen resolution of 800x670 or greater

5. Does Headline Whiz Pro run on a Mac?
Every new Mac lets you install Windows XP and Vista and run them at native speeds, using a built-in utility called Boot Camp. Or if you want to run Windows and Mac applications at the same time--without rebooting--you can install Windows using VMware or Parallels software.

6. Does the Headline Whiz Pro software send any data of any sort to HeadlineWhiz.com or to anywhere else?
No. We will never see any of your marketing activities. None of the software will ever send any data to us or anyone one else. It's completely private.

7. Is this a one time payment or do I have to pay a monthly fee?
This is a one time purchase so you don't have to pay any monthly fee.

8. Will I get free updates?
Included with your purchase is product updates relevant to the major version number that you purchased (currently is version 1). That includes defect fixes and minor enhancements but excludes major software upgrades (for example if we released version 2 in the future).

9. What credit cards do you accept?
We accept Visa, MasterCard, American Express, Diners Club, Discover, and debit cards with the Visa and MasterCard logo through the ClickBank payment system.

10. How secure is your payment system?
We've done everything we can to ensure that your payment details are kept secure. We work with ClickBank who is one of the leading digital marketplaces and credit card processing services on the Internet today. Of course they also use 128 bit secure SSL encryption as well.

11. What currencies can I pay in?
We use the ClickBank payment service which allows you to convert the US price into any one of these currencies. This helps you understand the real cost in your local currency. It may also help you reduce any fees related to converting currencies on your credit card. ClickBank accepts the following currencies:

• Australian Dollar (AUD)
• Canadian Dollar (CAD)
• Swiss Franc (CHF)
• Danish Krone (DKK)
• Euro (EUR)
• British Pound (GBP)
• Hong Kong Dollar (HKD)
• Japanese Yen (JPY)
• Norwegian Krone (NOK)
• New Zealand Dollar (NZD)
• Swedish Krona (SEK)
• US Dollar (USD)
• South African Rand (ZAR)

12. Do you accept PayPal?
Yes.

13. How many licenses do I get?
When you purchase Headline Whiz Pro you are issued with a single non-simultaneous license for your individual use. More licenses can be purchased if required.

14. What product rights do I have?
[NO] Can be sold.
[NO] Can be given away for free.
[NO] Can be offered as a bonus.
[NO] Can be added to paid membership sites.
[NO] Can be added to free membership sites.
[NO] Can be offered through auction sites.
[NO] Can be packaged with other products.
[NO] Can be edited or modified and your name put on it.
[NO] Can sell resale rights.
[NO] Can sell master resale rights.
[NO] Can sell private label rights.
[NO] Includes source code.

15. If I'm not happy with my purchase. Can I return it for a refund?
We want you to be 100% happy with your purchase. We believe that the power of the software will meet or exceed your expectations. If it doesn't feel free to let us know within 60 days and we'll refund you. We just request that you let us know exactly what it was that didn't meet your expectations so we can improve the product.

[ Get Instant Access to Headline Whiz Pro ]

To your online success,



Waihon Yew
Creator of Headline Whiz Pro

P.S. No matter what kind of marketing communications you write--be it sales copy, email message, article, blog post, affiliate landing page, classified ad, or press release--Headline Whiz Pro is a valuable tool that you will want to turn to again and again.

P.P.S. Now you don't have to write headlines based on your best guess, you can go with proven headlines generated by Headline Whiz Pro for your product or service. Take advantage of this greatly discounted, zero-risk offer today.

[mattrix329]

purchased but haven't received yet.

[waihon]

I'm sorry for the inconvenience caused. Upon ClickBank payment approval, you're supposed to see the customer signup form and you'll go from that.

However, there were some issues with the configuration of my membership script which I'm doing my best to fix soon.

Meanwhile, I just need your ClickBank's receipt number as a simple verification. With that number, I'd know your email address and therefore can manually set you up as a paid member.

[mattrix329]

sent you a pm with the details.

[mattrix329]

Still waiting for a download link...

[waihon]

Just sent you a PM with your login details. The delay was partly due to the different time zone that we are in.

[blastford]

What should I do, I paid for the Pro version and I got the download link for the Plus version
chris.a1secured@gmail.com