7/7 PROFITABLE ARTICLES + Authority Websites ACCLAIMED Videos ** 100% WAW! **

[vitavee]

Profitable Daily Articles

Do you know what the most profitable keywords are?

The ones that have the higher conversion rate, no matter wether the traffic comes from a Pay Per Click engine like Google Adwords or from the organic listings? Those highly profitable keywords are without any doubt product names.

Originally Posted by lawrtan

Hi everyone,

I subscribed to Vita Vee's membership site a couple of days back.
The review articles are great... concise and describes the product fully.
Have been getting daily deliveries on the review articles.

Today he provided a bonus. Access to his videos. These are really well
done and Vita must have taken a lot of pains in doing these up.
I'll be sticky around for a long time.

For those undecided, do not hesitate. It's really worth the subscription.

lawrtan

Originally Posted by CoolyKid

Signed up already VitaVee, at this price it is an absolute bargain and a no-brainer!

Thanks
John

No wonder why product reviews produce so good results. They focus on one single product at a time, attract traffic from interested buyers and deliver the information they are looking for. As a result an informative review helps to make a lot of sales.

Our product reviews focus on popular products only. Products that are selling like Hot Cakes RIGHT NOW.

Those articles are about 500 words long, original and passing the copyscape test. They are all about electronic products.

After subscribing you will get a new very high quality review delivered to your mailbox each and every day of the month.

CLICK HERE TO READ A SAMPLE ARTICLE

You can do whatever you want with those articles except reselling them as a WSO.

Originally Posted by wyrge

This is still an absolute bargain no matter what planet you're from!

Thank You!

Originally Posted by DonnaLeona

Hi,

I really like the first article.

Will you be able to send the article as a .txt file instead of having to click through to your website?

Thanks, this is a great service.

Best,
Donna

Originally Posted by Mikedb

I know VV from his own forum and his video serie.
Let me just give you one tip.
Whatever he is doing.... get into it!
He is one smart cookie

Regards,

Mike

Originally Posted by DonnaLeona

Hi,

I just wanted to come back and say I really am pleased with the articles you are sending.

And the bonus is really great!

Until this WSO I didn't even know you existed but I'm glad I discovered you and your forum.

Thanks again,
Donna

Originally Posted by Dietrich

I just wanted to let anyone that anything that Vita Vee provides is of the highest quality! I am a member of his forum and a subscriber to his articles. The quality is unmatched!

As far as the insane bonus offer he listed.... This alone is worth 10times more than the price of the article membership (I have seen the bonus first hand). Funny I feel like I'm doing a sales letter for him, but the fact is that Vita Vee provides quality and I thought it appropriate to post hear for any skeptical people that may be out there. The price does seem to good to be true, but this is truly one of those rare opportunities that come alone.

I hope this sheds some insight for anyone that might be on the fence. If your in this niche I think you would agree by the sample that this can't beat beat.

UPDATE: DECEMBER, 6TH - 12:27pm Paris

BONUS JUST ADDED!
A GAME-CHANGING VIDEO SERIES

CLICK ON THE IMAGE ABOVE TO WATCH SOME AMAZING PROOF

With the high-quality daily product reviews you get with this service + this bonus video series you can easily grab TOP Google rankings.

I'm currently recording this live case study showing my students how to build autorithy websites. They LOOOVE IT (Proof below) - I have already recorded the following videos:

PART 1

2 videos: watch over my shoulder how I do market research to find the initial topic of my new websites. I'm saying "initial topic" because when I start a new website I start by focusing on a specific targeted sub-niche topic but I plan everything to be able to grow it to an authority website.

Here is what some of my students are saying about PART 1:

Thank you Vita Vee for sharing this precious tips with us again. You are truely the IM Guru of all Gurus. - kfloke

Hey Vita, Thank you so much for starting this new series up I will definately be watching all the videos and I am really happy to this time be able to follow along as you make them. I will give you feedback on this method as soon as I start watching! But I know your methods work since I am already using them for the IM Launch model so I will be listening and taking notes from the beginning lol Thanks again! - JNShield

Hi Vita Vee,
Very interesting start of a great series of videos. As I'm not (yet) in the IM business, this might come very handy at the right time :-) Thanks for sharing your techniques to us.
SaSh

Great videos vita you are truly one of a kind to actually take the time to do these videos and share them with us.
I wanna be like Vita - fingerling

Hi Vita Vee
Thanks for your great videos! You provide real stuff that many so called gurus are shy away from sharing them. Thanks so much! - biang

Hi Vita
I'm totally new here and was looking around for some topics as I hit these videos. I just saw the first one and I think it's great. I never thought of finding (profitable) products this way. Great man! - DDC

... And many others!

PART 2

2 videos: In Part 1 we have found the specific sub niche we are going to target at the beginning. In Part 2 we're trying to go broad and find a general topic for our authority website.

Here is what some of my students think about PART 2:

This is very good Vita. I am glad you are taking the time to go through the sustainable / authority SEO process. If you or any of the members have any questions that I can answer of jump i with, do not hesitate to ask. - Kristina (Author of the LinkDozer Community)

Great part 2 videos. Looking forward to the rest of the series. I'm taking lots of notes - JV63

Hi vita
I am loving this new series
when will the next video be out
can;'t wait
keep up the good work - Mike Freville

Hi VV,
Thanks for making these videos. They sure are eye-openers, especially the keyword research. - JV169

Amazing stuff here! I can't get enough of your videos! Pat yourself on the back. No one's doing as much and in as much detail for their community of followers as you are. Keep up the awesome tutorials! - LSargent

This is a great piece. Absolutely thorough keyword research with great technique. Just love it. Many thanx VV - Ataga12

PART 3

1 Video: This video is pretty basic but the steps detailed here are extremely important to follow.

You have probably seen a lot of websites (mainly adsense websites) with a long list of articles in the sidebar with the keyword repeated as many times as the number of articles.

For example:

Garmin nuvi 255w review
Garmin nuvi 255 w price
Buy a Garmin nuvi 255w
etc...

Those webmasters write an article for all the low competition keywords around their topic. While this can work in low competitive niches you have close to 0% chance of getting ranked with such a structure in a mid-competitive or high competitive market.

Niche websites in competitive markets are different, you need to go wide and deep and strengthen your niche topic by adding relevant categories.

Here is what some of my students are saying about PART 3:

What you are doing is great.. Have a lot of respect for you fella.. - Hazard_Mkd

Good video. You seem to have good focus. I would have went off in 15 different directions when doing that type of research.

Vita, you really did a good job!!
I'm learning so fast those basic concepts that are so difficulty to find in the net.. I'm waiting for the new videos...
thanks again - Sierra

Hi Vita,

I just wanted to thank you for this really great Forum, you have really opened my eyes to the possibilities that I would not have otherwise have had the fortune to have access to (Wow that was a complicated sentence- I'm not a native English speaker either).

You really have talent as a teacher and you have explained your techniques so well and so clearly that you put many native English speakers to shame. For this and all of the above I salute you, keep up the good work!

Kind Regards,

Dave

Interesting video. I found it very interesting that you did no KW competition research and took Google's advice as to what would (or should) be the like words for the category.

I have just lately watched a site of mine which has been number 1 in the the google serps for more then 3 years suddenly drop to page two (i will fix that) but when researched to see why and what the KWs and on Page SEO was for the sites pushing me off... they were just like you showed in this video.

KW's that until recently were not considered of value (To rank for a targeted niche website) are now easing long standing sites off page 1 and replacing them with sites that are on topic but expanded to include groups of logically connected sub niches, even when they have little or no content in those categories.

Good solid info here.

Thanks

Perry

PART 4

1 Video: This part is all about "article topics selection"

Here is what some of my students think about this PART:

This series seriously rocks - Kuzzuk

another great movie, i never paid attention to the XXX/YYY (edited by Vita Vee) and that google would surely favour them rather than just some loosely selected model numbers...awesome that google shows this data, effectively telling you what it likes. no wonder why you crush your competitors rankings! :P

can't wait for the next videos to come!!!!!!!!! - John

Wow VV you just continue to out do yourself.

This is a great way to do keyword research and find good relevant topics to write about.
Thanks so much for sharing this Vita. - fingerling

Wow! What a great approach to find article. You rocks! - Biang

Awesome video - watching the videos helps me understand a lot better than reading about it - getting the categories and then the topics makes a whole lot more sense now- getting it very niche specific doesn't sound so bad in my head now - thanks - SearchGuru

Nice research VV Another Quality Video Series in the Making. I like how you show everyone the process from scratch, it answers all my questions leaving me with nothing else to say except keep up the great work :P - Spidershel

And many more!

PART 5

1 Video: In this video I'm showing how to check the SEO competition level for any keyword - The right way -

You will understand why checking the keyword phrase between quotes is far from being accurate and why the number of competing pages is not that important.

Here is what some of my students say about this PART:

i have to say it: I'm taking notes the whole time and can't wait for the next one ^^ now going back to every thread and pressing the thx button... - John

Haha...this Cow example is so hilarious..LOL . But yes, with this you showed us very very well the difference between an authority website and a less relevant website.
Excellent explanation. This makes a lot of sense!
Thanks!
SaSh

yes, Vita is really doing an awesome job here of demystifying lots of the SEO **** that's being taught the whole time and that still is in my head...i know who to stick with now Smile can't say that often enough: glad i found this community (and LD)

Hey Vita, excellent tutorials, you really have a great gift for teaching. You show us live with your own results to back everything up which is something that hardly anyone ever does. - Derek

Great job guys, I am in awe... - Kuzzuk

vita vee, thanks a lot for this video. I have been pulling my hair out of my head to figure out why some sites have high backlinks but low ranking in google. Lucky I still have some hair before I lost it all. You saved my hair - Hentaihalo

And many more!

PART 6

2 Videos: Let's talk about article content and let me show you how to make the transition from Article Topics to Main Keyword Phrases. Then listen at those CRUCIAL elements for high rankings - This is how you can attack competitive markets.

Here is what some of my students are saying about this PART:

Thanks a lot V, these videos are fantastic
Graham

Wow I was excited to here it was out. excellent. - DigitalPimp

i'm learning so much from you showing and explaining it that it's not comparable to any course out there. I would have never thought of structuring/researching the way you did. Glad you allow us to look over your shoulder - John

I am blown away at the way you structure this - both video's are pure gold - thank you - Searchguru

Vita Vee, this work is the work of a master craftsman. If only there were more like you. I learnt more in 2 hours listening to you, than 18 months listening to hype and unstructured education. I would very much like to ask if Part 7 will be out before christmas. I am eager to get started on my website and will need to know how best to setup my content categories in Wordpress.

Thank you, thank you!
Rudy

I've learned more from your videos than 3 years of buying "guru" junk...
Patiently awaiting each new video you post. - Miles

WOW....this is keyword and market research at its best. Very good info in this video series - Ataga12

Superb! Many thanks. - Mark Clayson

Vita,

Thanks again for all that you share with us.
What extremely valuable content!

Thank you my friend. You are making a difference in our lives. - SecureFuture

Since this is a live case study I'm planning to record many more videos!

With the high-quality daily product reviews you get with this service + this bonus video series you have no excuse - Make Google your own ATM!

The regular price is $27 per month (which is already a real bargain) but I have setup some coupon codes for the Warriors:

Coupon 1: $5 per month for customers 01-10 >>> NOT AVAILABLE ANYMORE
Coupon 2: $6 per month for customers 11-20 >>> NOT AVAILABLE ANYMORE
Coupon 3: $7 per month for customers 21-30 >>> NOT AVAILABLE ANYMORE
Coupon 4: $8 per month for customers 31-40 >>> NOT AVAILABLE ANYMORE
Coupon 5: $9 per month for customers 41-50 >>> NOT AVAILABLE ANYMORE

CLICK HERE TO READ A SAMPLE ARTICLE AND TO SUBSCRIBE

Use the coupon codes above - Start by the first ones until you find one still available!

[Gama Seva]

Hi,
Let me just clear on what you are offering here.

Article review of popular physical products?
- passed with copyscape?
- 500 words long?
- delivered to email every day for 30 days?

So we're getting 30 article reviews each month for $5/month?
Is that right?

For how long? Is the $5/mo. good 'til subscribed or there's a certain time frame?

Thanks,

Gama

[Shane Dolby]

is it going to be a different product each day?

Thanks
Shane

[DonnaLeona]

I noticed that the discount is only for the first month and then it's regular price. Is this right?

Thanks,
Donna

[Gama Seva]

Oh, BTW, I tried all the coupon codes but it says "Coupon Expired".
Is this WSO available still?

Thanks

Gama

[vitavee]

Originally Posted by Gama Seva

Hi,
Let me just clear on what you are offering here.

Article review of popular physical products?
- passed with copyscape?
- 500 words long?
- delivered to email every day for 30 days?

So we're getting 30 article reviews each month for $5/month?
Is that right?

For how long? Is the $5/mo. good 'til subscribed or there's a certain time frame?

Thanks,

Gama

Yes this is exactly that. $5 per month for the first 10 subscribers, article review of popular products, about 500 words long, passing copyscape and delivered every day for 28-31 days each month depending on the month.

Originally Posted by Shane Dolby

is it going to be a different product each day?

Thanks
Shane

Yes each review is for a different product. All of them can be found on the Amazon market place and most of them can also be found on other networks.

Originally Posted by DonnaLeona

I noticed that the discount is only for the first month and then it's regular price. Is this right?

Thanks,
Donna

Donna, the coupon is valid for the lifetime of your subscription. So you are locked at the low price until you cancel your subscription.

Originally Posted by Gama Seva

Oh, BTW, I tried all the coupon codes but it says "Coupon Expired".
Is this WSO available still?

Thanks

Gama

This WSO is still available, I'm sorry I forgot to check a box in my admin panel, so the discounts were active yesterday only. This is fixed now

Thanks for your questions!

[DonnaLeona]

Hi,

When I click through to paypal it says it's 5.00 for first month and 17.00 every month after.

Is this a mistake?

Thanks,
Donna

[vitavee]

Originally Posted by DonnaLeona

Hi,

When I click through to paypal it says it's 5.00 for first month and 17.00 every month after.

Is this a mistake?

Thanks,
Donna

Sure it is. Sorry about this, give me a few minutes to check what's going on...

[Gama Seva]

Same here... it says it's 5.00 for first month and 17.00 every month after.

It's 3:30AM here in Toronto and I want to goto bed now but i don't wanna
miss this deal
any update ?

Thanks,

Gama

[vitavee]

Hey Gama you're sleeping very late
Here in France it's 9:29am.

The bug comes from amember and it has been fixed in the most recent version.
I have just purchased an upgrade kit and I'm upgrading as I'm typing this.

After uploading the files (doing this right now) I will just have to run a script to update the database and this should fix this bug.

Thanks,
Vita Vee

[vitavee]

The problem is now fixed.

[DonnaLeona]

Just purchased and looking forward to the articles.

You are the first "French Internet Marketer" I've met here.

Thanks,
Donna

[vitavee]

Thanks a lot Gama and Donna for your purchase as well as the few others who didn't post

Donna, I think there are some other French marketers here but I'm the only one mentioning it in my sig

[CoolyKid]

Signed up already VitaVee, at this price it is an absolute bargain and a no-brainer!

Thanks
John

[jimmidwest]

I noticed the production description is for electronics.
Does this cover other product categories?

>>>Product Reviews (Electronics)

Thanks
Jim

[vitavee]

Originally Posted by CoolyKid

Signed up already VitaVee, at this price it is an absolute bargain and a no-brainer!

Thanks
John

Yes I also think this is a no-brainer Thanks a lot John for your purchase.

Originally Posted by jimmidwest

I noticed the production description is for electronics.
Does this cover other product categories?

>>>Product Reviews (Electronics)

Thanks
Jim

Jim through this subscription you will only get reviews for electronic products.
I plan to run the same service in other niches very soon.

Thanks

Vita Vee

[wyrge]

VitaVee,

Is everyone getting the same article?

[vitavee]

Yes Wyrge, this is a PLR membership where everyone gets the same content.

That being said there are at least 2 ways you can profit from them:

1/ If you create content sites and plan to get traffic from the search engines you should either rewrite them or insert some sentences here and there or add some content before and after the articles to make them unique. (Or if you don't want to rewrite anything, build more backlinks to your pages than your competitors and your article will show up )

If you post them on a wordpress blog you can also use the WP-Unique plugin that will make them unique automatically (in the eyes of Google)

2/ If you use PPC you don't have to change anything. Just put some affiliate links on your landing page, some nice and relevant pictures about the product and bid on the product name only (and some variations like "product name test", "product name review" etc...) Product names have a very high conversion rate. Much higher than any other keyword so with few traffic you should make some sales (don't overlook these keywords, they have low search volume but are the best ones)

Vita Vee

[lawrtan]

Hi VitaVee,

Just subscribed to you membership site.

Sent you a PM. Could you kindly respond.

Have been trying to launch your membership site.

It is not launching.

Can you try and advise?

Thanks

[wyrge]

Thanks for the reply VitaVee,

This is still an absolute bargain no matter what planet you're from!

Thank You!

[vitavee]

Originally Posted by lawrtan

Hi VitaVee,

Just subscribed to you membership site.

Sent you a PM. Could you kindly respond.

Have been trying to launch your membership site.

It is not launching.

Can you try and advise?

Thanks

Hi Lawrtan

Thanks a lot for your purchase.

I have just replied to your PM. Interesting questions, do you allow me to copy/paste them here?

About the membership access, I just tried to use your login details and I could get in.

Here is the member URL:

Please login

If you don't remember your password you can get it back from the page above.

Originally Posted by wyrge

Thanks for the reply VitaVee,

This is still an absolute bargain no matter what planet you're from!

Thank You!

You're welcome Wyrge

[abundantliving]

Great idea... wish I had thought of it first.

Question...

When you start providing articles in other niches, will you give your existing members a reduced fee for adding additional niches to their membership?

[vitavee]

Thanks Holly

Yes I will surely have discounts for my members.

[Joseph Johnson]

Will you be sending out one specific category for the week? For instance reviews on tv, then Cameras, next home appliances. or just random product reviews each day?

[vitavee]

Hey Joseph,

Right now it's not the case, the first articles are already in the queue and they are not grouped by themes. But I love your idea, I'm going to try to reorganize some things to apply your suggestion.

Vita Vee

[Joseph Johnson]

Thanks, just sign up looking forward to the articles.

[vitavee]

Thanks Joseph for your purchase!

- Only one spot left at this price - Next slots will be at $7 per month.

UPDATE: $6 coupon is not available anymore - Next slots are for $7 per month.
At this price this is still a terrific bargain!

[GavinStephenson]

What Kinds of Products will you be Reviewing?

[Mikedb]

I know VV from his own forum and his video serie.
Let me just give you one tip.
Whatever he is doing.... get into it!
He is one smart cookie

Regards,

Mike

[vitavee]

Hi Gavin,

These are products like camcorders, gps devices, printers, blu ray players etc..

Thanks

[vitavee]

Hey Mike thanks a lot for your post

[vitavee]

I have just added one cool feature for the new members.

Usually with this kind of service, after having subscribed you have to wait a few hours to get the next daily article.

But now if you login to your member area, you will notice a link called:

1 Article a Day - Product Reviews (Electronics)

If you click on that link you will be able to get the article previously sent to the members.

Vita Vee

[jmorris18]

I would like to see some examples of your reviews. Can you share some examples of what we will be getting ?

Thanks,
Jason

[DonnaLeona]

Hi,

I really like the first article.

Will you be able to send the article as a .txt file instead of having to click through to your website?

Thanks, this is a great service.

Best,
Donna

[vitavee]

Originally Posted by jmorris18

I would like to see some examples of your reviews. Can you share some examples of what we will be getting ?

Thanks,
Jason

Hi Jmorris,

Sure, there is a sample review here:
TheLeadingArticles.com - HIGH Quality Articles At a LOW Price Delivered Daily To Your Mailbox

Originally Posted by DonnaLeona

Hi,

I really like the first article.

Will you be able to send the article as a .txt file instead of having to click through to your website?

Thanks, this is a great service.

Best,
Donna

Thanks a lot Donna.

Glad you like it

About .txt files, this is what I had in mind but wanted to run the service before finding a technical way to do that.

But this is planned.

Kind regards
VV

[vitavee]

I have just added a terrific bonus - Please have a look at the updated initial post.

[DonnaLeona]

Hi,

I just wanted to come back and say I really am pleased with the articles you are sending.

And the bonus is really great!

Until this WSO I didn't even know you existed but I'm glad I discovered you and your forum.

Thanks again,
Donna

[vitavee]

Hi Donna

Thanks a lot for your kind words and for having taken the time to give another feedback.
It's greatly appreciated.

The articles I am sending through this service are written by one of my full time staff (I initially hired this person for my own niche websites). This is why the quality is high. These are articles I would use myself without hesitation.

Kind regards
Vita Vee

[lawrtan]

Hi everyone,

I subscribed to Vita Vee's membership site a couple of days back.
The review articles are great... concise and describes the product fully.
Have been getting daily deliveries on the review articles.

Today he provided a bonus. Access to his videos. These are really well
done and Vita must have taken a lot of pains in doing these up.
I'll be sticky around for a long time.

For those undecided, do not hesitate. It's really worth the subscription.

lawrtan

[vitavee]

Originally Posted by lawrtan

Hi everyone,

I subscribed to Vita Vee's membership site a couple of days back.
The review articles are great... concise and describes the product fully.
Have been getting daily deliveries on the review articles.

Today he provided a bonus. Access to his videos. These are really well
done and Vita must have taken a lot of pains in doing these up.
I'll be sticky around for a long time.

For those undecided, do not hesitate. It's really worth the subscription.

lawrtan

Hi lawrtan

Thanks a lot for your great review
I'm glad you like the articles as well as the bonus video series.

... Just a few spots left before price increase.

Vita Vee

[Tayweb]

Hi Lawrtan,
Could you tell me where can I find the bonus videos that Vita added to the WSO? I am a member of his 1 Article/day already.
Thank you,
Tayweb

[vitavee]

Hi Tayweb,

The access details are in the welcome email (subject: Thank You And Welcome To The Product Reviews Membership (Electronics))

If you subscribed before I added the bonus, I broadcasted a message to the existing members (subject: Here is a killer bonus for you )

Please check in your SPAM folder if you can't find these emails.
If you need assistance please send me a PM.

Talk soon,
Vita Vee

[Blu]

Originally Posted by vitavee

Hi Tayweb,

The access details are in the welcome email (subject: Thank You And Welcome To The Product Reviews Membership (Electronics))

If you subscribed before I added the bonus, I broadcasted a message to the existing members (subject: Here is a killer bonus for you )

Please check in your SPAM folder if you can't find these emails.
If you need assistance please send me a PM.

Talk soon,
Vita Vee

I was able to sign up for 8 dollars and my membership says the same as the other said about being 17 dollars.

In addition, left a post on your forum about when the other review product will be available. I know that you are extremely busy.

Thanks for any update or information

Blu Thunder

[vitavee]

Hey Blu Thunder,

I see that your paypal payment was $8 and the recurring ones are also $8.
The $17 you see in your member area is just the regular price, not the one you have to pay

Talk soon,
VV

[Dietrich]

I just wanted to let anyone that anything that Vita Vee provides is of the highest quality! I am a member of his forum and a subscriber to his articles. The quality is unmatched!

As far as the insane bonus offer he listed.... This alone is worth 10times more than the price of the article membership (I have seen the bonus first hand). Funny I feel like I'm doing a sales letter for him, but the fact is that Vita Vee provides quality and I thought it appropriate to post hear for any skeptical people that may be out there. The price does seem to good to be true, but this is truly one of those rare opportunities that come alone.

I hope this sheds some insight for anyone that might be on the fence. If your in this niche I think you would agree by the sample that this can't beat beat.

[vitavee]

It's always nice to read good comments. Thanks a LOT Dietrich for your kind words and for the "sales letter"

There are just a few spots left at $9! After that the price jumps to the regular price of $17 (which is still a bargain)

[Blu]

Vita Vee,

Trying to get some help in getting the coupon. Been waiting for a couple of days and haven't received it.

With every thing going on it probable slipped you mind.

Thanks

Blu Thunder

[vitavee]

Hey Blu

I emailed it to you yesterday. Please check your spam/junk folder and whitelist my email address!

VV

[mahrouqi]

VitVee: you mentioned the following in your WSO: "You can do whatever you want with those articles except reselling them as a WSO".

So what does this include.

[vitavee]

Hi Mahrouqi

You can:

1/ Publish them on your website(s)

2/ Submit them to article directories to promote your websites

3/ Create packages of related reviews and sell them as PLR content (for example reviews of camcorders, reviews of mp3 players etc...) But you can't sell them as a WSO since it's against WSOs' rules.

4/ etc... Whatever you want


That being said, my recommendation is to use them as content for your own websites.
These articles are very well written and should make you a good amount of sales if you know how to build traffic to them.

My bonus video series shows you step by step, over my shoulder how to do that.