The resistance-destroying secret of Bar Harbor lobster-catchers... that almost compels people to buy

[ghyphena]

The Resistance-Destroying Secret
of Bar Harbor Lobster-Catchers…
That Almost Compels People
to Buy Your Products and Services

Let me tell you a story about the science of persuasion:

Every morning, the professional lobster-catchers of Bar Harbor, Maine, haul ashore hundreds upon hundreds of succulent lobsters. Locals and tourists practically flock to get their hands on some of that world-famous catch.

Now, as you may know, cooking a lobster involves throwing it, live, into a pot of boiling water. And as you can probably imagine…

The lobsters don't exactly hop in voluntarily.

They know they're in danger. And they'll squirm, and snap, and do everything they can to get away.

But the lobster-catchers are prepared.

Instead of scrabbling to wrestle the lobster into the pot, all they do is gently stroke the lobster's back… and the lobster will… almost "magically"… go limp. (They say that the lobster has been "hypnotized".)

Why does this happen? It's the lobster's defense mechanism… an automatic reaction… hardwired through years of evolution.

The lobster is paralyzed… and the lobster-catchers can simply throw it into the pot.

They make it look easy.

Sometimes, the tourists who see the lobster-catchers effortlessly handling their catch think to themselves:

"That doesn't look hard. I bet I could do it, too."

And they ask to have a try.

The only problem is… the tourists don't know of the "hypnotizing trick" that makes the lobsters go limp. And, as a result, they struggle with the angry, snapping lobster as they try to get a grip on it to maneuver it into the boiling water.

It's exhausting… and embarrassing.

Compare that to the elegant work of the professional lobster-catchers… who don't try to "brute-force" the lobster into complying.

Instead, all the lobster-catchers do is…

Tap into how the lobster already reacts…
And use it to their advantage.

Knowing exactly what to do to get a particular reaction is the reason why they can get the job done easily – and effectively.

And that's why the tourists always struggle… and, even then, end up with a less-than-impressive result.

You Too Can Have The Hidden Advantage

One of the great things about having your own business is making money.

Unfortunately, for most entrepreneurs, this often involves selling your products… which, as you probably know, most people find exceptionally difficult.

Even though selling isn't an ability that comes naturally to many, you're probably aware that…

The power to sell is directly linked to how much money you make…

…Which means that it may just be one of the most important areas of your whole business.

But the fact remains: selling can sometimes be hard. And most marketers tend to agree that selling in a letter or advertisement… where you can't see your prospect and adapt to his reactions… is even harder.

That's probably why copywriting – selling in print – is often described as…

"The hardest skill in the world".

Successful copywriters who study their crafts extensively know just how much effort goes into well-written sales copy, and they also know how that same copy can take a struggling business and instantly turn it around. It's incredible to see the money start rolling in when a good copywriter works his magic.

But here's something you might not realize:

You don't need to be a great copywriter
to sell your products in quantity.

Sometimes the right persuasion techniques can make all the difference… even if the copy isn't brilliant. You may have heard the success stories about non-professionally-written copy resulting in more sales and more profit for smart business owners. (In fact, marketing superstar Frank Kern regularly admits that he "sucks" at copywriting.)

That's because most serious entrepreneurs and marketers who "make it" understand the colossal value of persuasion psychology, and knowing this might cause you to think about the opportunities in your business.

You probably already know that you're capable of doing better…
and now you're becoming aware of how to get there.

Uncovering the secrets of persuasion makes the sales process suddenly become easy… because it destroys the resistance inherent in traditional selling strategies. This way, your prospects will buy your products because they want to, not because you've somehow "convinced" them.

I wonder if you too realize that the decision to discover these "automatic persuasion" techniques could be the start of your long-lasting success.

And these techniques work with surprising consistency…

Even if you're completely new to persuasion.

In the right hands, these powerful psychological techniques can quickly shatter the barriers that separate you from the success you deserve.

With your permission, I'm going to show you exactly how to apply these scientific persuasion techniques to your marketing. I'd like to offer you…

A One-On-One Copy Consultation

…where I'll help you infuse these persuasion techniques into your ads, sales letters, squeeze pages and autoresponders.

To uncover these "automatic response techniques", I've studied and adapted persuasion methods used by car salesmen… religious cults… charity fundraisers… confidence tricksters… billion-dollar brand advertisers… pick-up artists… national governments… psychopathic serial killers… and even disgruntled toddlers.

You see, even though these groups are very different from each other, they all have one thing in common:

They know how to get what they want.

Now, for the very first time, I'm going to share all of their techniques with a small, qualified group of individuals.

And… the best part is…

You can have your consultation for free, if you like.

(More information about that in a minute.)

As you read on, I'd like you to begin to imagine what difference this knowledge could make to your bottom line, and you may also have some questions for me – please feel free to post them on the board or send me a PM.

After you've read more about the secrets I'll share with you, I'd like you to fill in the registration form so I can confirm that your slot has been filled.

If you're not so blown away by the quality of what I reveal to you that you want more, I'll be amazed.

In fact, I'll make a prediction – and if you're like most sharp direct marketers, this might apply to you:

The first time you try out one of my persuasion techniques, you'll be shocked at how reliably they work for you. Once you've had this experience, you'll probably be hooked… addicted to the predictable and repeatable reactions of your prospects.

Here are some of psychological techniques and principles I'm going to share with you:

Note: these are some pretty powerful psychological techniques. This knowledge can be abused sometimes… and so I urge you to use it ethically.

OK. Here's what I'm going to share with you in your consultation:

• The “Cult Persuasion Triad” – three mechanisms used by religious sects to indoctrinate new members into their way of thinking… it really works because all three mechanisms address basic human needs that go unfilled in modern life… and you can easily apply them to bullets, hooks and even entire ads.

• A “magic word”, discovered by a Harvard behavioral scientist, that automatically puts people in a position where they’re much more likely to do whatever you ask them to.

• What virtually all people are desperately starving for… and will do almost anything to get… understand how to correctly channel this single desire and you will be able to sell anything to nearly anybody… (incidentally, this desire is also the number one reason why people have affairs… and no, it’s got nothing to do with sex.)

• A sneaky technique used in infomercials to establish instant authority and credibility… and… makes the pitch seem like a friendly recommendation rather than a hard sell. This technique relies on a combination of societal condition and the subconscious decision-making process… which means that it works even when your prospects know what you’re doing.

• “Do you support public safety”? The persuasion technique – adapted from the brainwashing regime of Chinese-run Prisoner-of-War camps – that psychologically compels people to take whatever action you want… even if it makes no sense for them to do so.

• The easiest way to get someone to come round to your point of view. It works so well, you can apply it with success even in situations where your prospect has preexisting, deep-rooted beliefs that go against your position.

• The social engineering tactic – a longtime favorite of conmen – that makes compliance with your requests the automatic reaction. And, frankly, it's alarmingly effective. You'll be shocked when you hear just how little prompting was needed to persuade trained medical professionals to unquestioningly inject a patient a lethal overdose of an unauthorized drug… literally as soon as this tactic was used on them.

• How to make your prospect experience a physical, gut-wrenching reaction that tells them they must own what you're offering. When done correctly, it can completely override that rational, critical mind to stir up fervent desire for your product – even if they didn't originally want it.

• Exactly what never to do in a life-threatening emergency.

• A sneaky technique that virtually guarantees your prospects believe everything you tell them. (I actually used this technique once to shake off a sociopathic stalker who wouldn't leave me alone.)

• An almost diabolical way to trigger feelings of intense loyalty in your prospects, turning them into customers who'll buy from you again and again… and… become fierce advocates for your brand. (Primitive jungle tribes and college fraternities both employ this principle to create an unbreakable bond of "group unity".)

• The 17 irrepressible human needs... that act as motivational "hot-buttons".

• An "agreement strategy", rarely discussed outside of Ericksonian Hypnosis and door-to-door selling circles, that places people in a trance-like state where they say "yes" to nearly everything. (The Greek philosopher Socrates used this strategy over 2,000 years ago to become renowned as an irresistible persuader.)

• A simple method, taught to me by a professional hypnotist, that makes people instantly and uncontrollably like you… trust you… and look up to you. It’s so simple that anyone can do this successfully – even through written advertisements when your prospect is hundreds of miles away. (Professional pick-up artists exploit this information to make the girls they approach quickly feel like they’ve known each other for years.)

It's really possible.

Sociologists have now identified six stages of relationship-building… from casual acquaintance all the way to intimacy (like the relationship between best friends). And, using this one technique, it's possible to reverse-engineer the process and quickly get complete strangers to feel like they've known you forever.

• Better than making a direct sales pitch: how a slight shift in business model will naturally position you in the prospect’s mind as the obvious answer to their problems… in a way that makes them seek you out to buy your stuff.

• The Ancient Secret of the Thai Fisherman: A concept that makes a “ho-hum” advertisement infinitely more compelling… and… it’s easy and fun to work with. With this concept in mind, you can turn nearly any set of boring features into irresistible “sales hooks” that will have your prospects salivating over what you’re offering them.

• How to avoid being sent to prison and bum-raped by a 220lb biker named Vince.

• The mind-control manifesto developed by the Roman Catholic Church in 590AD based on the works of a 4th Century monk... It’s been used for centuries to expand the Church’s political influence and dictate the behavior of its followers… and its effects are so profound because it so accurately reflects human nature in its rawest, most primitive form.

• A simple, two-minute exercise that virtually forces the brain to effortlessly... and automatically… come up with an almost endless number of benefits for any product feature. Many copywriters struggle with the critical distinction between features… and benefits (which get people to actually buy stuff)… but this three-word technique makes the whole process negligibly easy.

• All cotton has to grow somewhere – behind this simple statement lies my "when-all-else-fails" strategy to come up with a powerful sales hook. Sometimes features… or entire products… can just be so dry and boring that most people can't find any compelling way to present them. In those cases, I apply "the cotton secret"… and it finds me a juicy hook every single time. (Advertising legend Claude Hopkins used a similar technique in the early 20th Century.)

• How to show that your product is a “magic bullet”… without appearing hypey or unbelievable.

• A compliance technique so effective that, with a single application, it's been known to drive dozens of people to commit suicide. (When I first heard this story I thought the victims must have been members of some sadistic cult. But that's not the case. In fact, they were all ordinary people… who had never even met each other.)

• How to transform the life-or-death gamble taken by military couriers of the Persian Empire… into a stealth strategy that unconsciously instills people with good feelings about you and your products.

• "An offer they can't refuse": how to frame your buying request in way that makes it nearly impossible for people to say no.

• A psychological "glitch", first documented in Russia in 1927, that can cause your prospects to think about your product constantly. They won't be able to get you out of their mind until after they've filled out the order form.

• What you need to say to take advantage of irrational decision-making shortcuts hardwired into the brain… so that your prospects independently reach any "conclusion" you want them to.

• Did you know that the mind makes most of its quantity-based assessments and evaluations using just one cognitive process? Once you know how it works, you can make your products seem like downright bargains… even if they're very expensive.

• WARNING: This one's just a little bit underhanded… An easy way to frame your sales message so the reader subconsciously accepts your most outrageous claim… right out of the gate.

• A simple 4-step formula for producing one of the greatest human motivators… raw fear… in a way that compels your prospects to take action. (All four steps need to be present for the formula to truly work, but most sales letters only include one – maybe two – out of the four.)

• The publishing industry's secret to evoking in your prospects an angry, consuming "itch"… that can only be "scratched" by taking the exact actions you want.

And much more…

So, onwards:

Why am I qualified to consult you on persuasion?

First of all… hi.

(Probably should've done this earlier.)

My name's Gil-Ad Schwartz (aka ghyphena on Warrior Forum), and I'm a direct response copywriting who's absolutely obsessed with persuasion psychology.

Over the past few months I've quickly earned a reputation for my helpful, in-depth advice.

Here's what people have said about my copy critiques (all completely unsolicited, by the way):

Originally Posted by edd666666

You are amazing in your copy, I love the [headline idea], that is light years ahead of what I had and that was just off the top of your head. Wow.
-Edward W Smith, MBA

Originally Posted by Aitor Astobieta

That is some wicked psychological stuff you got going Gil-Ad.

Originally Posted by 1960Texan

Read Gil-Ad's post again, it's like a free college course in sales copy.

Originally Posted by Alexa Smith

Gil-Ad, above, has given you one of the best, most appropriate and most useful copy critiques I've ever seen here.

Originally Posted by lionpuncher

I have nothing constructive to add but found ghyphena's critique extremely helpful.

Originally Posted by rickstooker

Excellent job, Ghyphena!
I don't know how many other people here understand, let alone
appreciate what you did, but it was terrific.
I tried to show off instead of meeting the "client" where he is -- as
you obviously did so well.
My hat's off to you.

OK… Here's the deal:

1. Once I've had a chance to look over your sales materials, we'll schedule a time to chat. (It normally lasts about an hour but we're not strictly limited by time.)

2. I'll give you an in-depth, honest… and constructive critique, revealing all the "weak spots" that are suffocating conversions in your copy.

3. Then, I'll lay out suggestion after suggestion, offering advice not only on how to overcome your current obstacles…

4. …But also, how to cram your letter with persuasion psychology to make your overall offer much more compelling.

5. Plus… once you've had a chance to implement my suggestions, we'll talk again… so you can be sure you didn't miss anything.

6. And… as a "thank you"… I'll also give you some…

Instant Gratification

You don't need to wait until your consultation for the good stuff to start.

As soon as I've verified your registration, I'll send you an instant download link to a set of copywriting training videos.

They run to about 3 hours of video in total… and what's special about them is that they show an incredibly easy and formulaic way for non-professional copywriters to produce a high-converting sales letter.

Fair disclosure: It's not a program I developed myself… in fact, the whole video training is run by a very successful pro-copywriter (whom you may have actually heard of)... and he'll take you step-by-step through the writing process. It's really quite amazing.

In addition to videos, the copywriting program comes with plug-and-play HTML templates… a quick-reference "cheat sheet"… professionally produced legal forms… and a special reference guide (which contains really cool stuff).

It's quite a valuable package in and of itself… especially if you're not a professional copywriter and would like to get that ability quickly and easily… and it's yours, as my gift to you, as soon as you register for your consultation.

7. The number of slots available is strictly limited.

It makes sense, when you think about it. I'm not selling an e-book here – we're talking about my time. So there's a limit to how many consultation slots are available to us.

These slots will be offered on a first-come, first-served basis… I feel that's the fairest way to do it.

8. Payment needs to be made in British Pounds Sterling. I wish I could charge in U.S. dollars, but at the moment Google Checkout just won't allow it for people who live in the UK.

(You can check the currency conversion rate over at XE - The World's Favorite Currency and Foreign Exchange Site.)

9. The cost of this consultation is £299.

10. I mentioned earlier that

You can have it for free.

And you can.

Here's the story: If you register for a consultation… and then… you want to hire me for a further consulting or copywriting project (and assuming I accept you as a client)…

The entire consultation cost will be credited to your project quote.

Which means that, in practical terms, you will have received your consultation free of charge.

OK…

Here's what you need to do now:

Click the registration link. You'll be taken to a Google Checkout page, where you can process the registration with a Google Checkout account or with any major credit card.

Once I've verified your details, I'll write to you personally… thanking you… and letting you know where to download your free gift.

I look forward to talking to you about your marketing.

Sincerely,

Gil-Ad


P.S. – Do you know that just one of these psychological secrets can turn your business around? Take, for example, Milton Erickson's "agreement strategy". It's really easy to apply (it even makes writing sales letters easier)… and your prospects will find themselves almost hypnotically agreeing with everything you say. When you imagine how this single technique can cause a noticeable increase in your conversion rates, remember that it's just one of the very many that I'm going to share with you. -G

P.P.S. – Don't let your slot go to someone else… there are limited slots available. The only way to guarantee yourself a space is to register as soon as possible. -G