The Bus Meerkat's* Press Release. Only $69

[Rachel Goodchild]

Dear Warriors

UPDATE: Brian McElroy's comments reminded me...
ADDED BONUS: If your product or service has an interesting story behind it- I'll pitch your story to a magazine or two FOR FREE

Want to get the word out for just $69?

A press release can propel your product or service onto the world stage.

You need

• A killer headline
• A central theme that provides a benefit to the reader
• And of course a call to action- ALWAYS a call to action.

You also need a hook. The key is discovering what makes your product, your service or you newsworthy.

Did you know?

• The best press releases should be no longer than a page?
• That a good press release can be picked up by media all over the world- giving you instant free print advertising?

Who Am I?
I’ve been working in media for five years. I’ve written for magazines all over the world, and I know what makes the news. I know how to craft an idea to meet a specific market, and I know how to hook a reader in.

I’ve been writing press releases for my corporate clients during this time. I’ve released them in the conventional way- through my own hard won media contacts. Very often they’ve given my clients opportunity to be on Television, in news papers or in national magazines.

To give my existing clients a better service I’m now using online PR agencies. As some of my clients are global players, they need a global stage.

So, to mark this change I’m offering YOU a GREAT deal.

For just $69.00 you get a Press Release written by me, and submitted to free online PR agencies.
(My paypal account is rachel@drumedia.com)

sample press release:

The End of Safe Sleeping for Baby

Imitation is the highest form of flattery but could it be fatal?

When Miriam van Gisbergen, the Safer Sleep for Babies Campaigner, designed the Safe T Sleep™Sleepwrap® product over 20 years ago, she knew she needed to ensure it would provide the safest sleep possible for a baby. The Sleepwrap is a safe, comfortable swaddling wrap and works to prevent the baby from moving around into potentially dangerous positions, and provides both them, and you, with a secure nights sleep. As a Positive Parenting Educator and Tutor with a Nursing background, her product had to be well respected amongst her peers.

Miriam's design has been tested and trialled by professionals and in hospitals and found to be completely safe. The Safe T Sleep Sleepwrap has experienced sixteen years of proven safety in the global market.
Over two hundred thousand babies have benefitted from her Sleepwrap, and there has not been one reported injury or fatality during this time.
As with any successful design, others have since created copies of the Safe T Sleep Sleepwrap. These designs can look similar but may have minor but key changes that reduce the overall safety of the baby. While Miriam can completely stand by her design, and know it is the best way to ensure a safe sleep for baby, imitations can not provide the same assurance.
The Safe T Sleep Sleepwrap is proven to:

• Prevent tummy sleeping, overheating and keeps baby's face and head clear
• Promote a more restful, safe sleep
• Help with reflux, colds, colic positioning
• Help prevent/correct misshapen (flat) heads
• Help prevent falls from cots, cribs, beds
• Be hospital clinically tested and market proven
• And is made from top quality, chemical free, 100% natural cotton

Miriam asks anyone looking for a safe sleeping solution to ask the following questions:
Has it been proven to be safe?
What sort of testing has been carried out and where?
For more information on the Safe T Sleep and the testing it has undergone, please visit www.safetsleep.com

Miriam van Gisbergen, is available for interview regarding safe sleeping for babies. You can contact her on office@safetsleep.com



I WANT YOUR BUSINESS TO FLOURISH THROUGH THIS PROCESS
This is how it works:

• I like to speak voice to voice to new clients. The cost of that is covered in the price. If you’re shy, or prefer written communication we can do that. Skype or chat is a good alternative. I’ll talk with you to find out about what makes you and your product/service special.
• I’ll play around with a few hooks and send you a few ideas I'm working on
  
• You select the one you want to run with and I write it
• I send it to you, and you ok it- you get one chance to tweak at that stage
• I send it out once you’ve approved it.

Turn around time? Around 48 hours from when we first talk.

It’s that easy!

FULL REFUND IF UNSATISFIED
If we talk and I really think you have nothing I can shape- I’ll refund your money
If I write a press release and, after we’ve tried to tweak, you hate it, why I’ll do the same.

All you need to do is pay $69.00

(paypal address is rachel@drumedia.co.nz)

AND email me with your details
Rachel@drumedia.co.nz
Let’s get started!

*Oh and The Bus Meerkat? Well that’s a friend’s pet name for me. I love hearing new things. I’m like a meerkat on a bus, because I have that skill of sitting up, tilting my head and knowing how to listen in on those interesting conversations. If you want someone to turn your story into something that sells, a Bus Meerkat is an important addition to your team!

[John34]

Hi Rachel,interested in your service,just sent u a PM with some questions.

[Rachel Goodchild]

Answered John Thanks for your questions!

[Brian McElroy]

A press release AND I get to chat you up?

Payment sent

-Brian

[Rachel Goodchild]

Originally Posted by Brian McElroy

A press release AND I get to chat you up?

Payment sent

-Brian

Oh be still my beating heart! I'll need to work hard to calm down enough before I call
And doing a press release for you would be an honour!

[John34]

what happen to my order,its been 1 week and u dont even reply PMs? I can see u logging in here and still not replying?

[Rachel Goodchild]

hey- I sent it a few days ago- haven't you got it yet?
I sent it by PM....as I didn't have your email address.
Maybe you should check?

[Rachel Goodchild]

Ok I've delivered all my press releases and with the exceptino of Brians as we're talking about something a little bigger than juse a press release, they've all been sent out into the world!

So...

Who's up for another one?

[imblogger]

any review copy?

[Rachel Goodchild]

Originally Posted by imblogger

any review copy?

Sorry- what does that mean?

[earlyretirement]

Originally Posted by imblogger
any review copy?

Hi Rachel

I think it may be a request for some press release copy - I guess they
didn't catch it in your sales copy.

Once question about the example. It's written in the third person which is
great and your writing style is quite informal. I wonder, do you ever use
quotes in your press releases? As in an interview situation?

For example: When asked about safe sleeping solutions, Miriam said, "I
would always ask these two questions; Has it been proven to be safe?
and; What sort of testing has been carried out and where?"

I know that's more 'formal' I'd just like to know how flexible you are.

Finally, how many agencies do you submit the release to?

Thanks

Best Regards

Eddie

[Rachel Goodchild]

Originally Posted by earlyretirement

Hi Rachel


I know that's more 'formal' I'd just like to know how flexible you are.

Finally, how many agencies do you submit the release to?

Thanks

Best Regards

Eddie

I've pm-ed youanother one that is more fomral

and I submit to fifteen free ones.

[earlyretirement]

Originally Posted by Rachel Goodchild

I've pm-ed youanother one that is more fomral

and I submit to fifteen free ones.

Hi Rachel

Thank you for the pm - that was an excellent example and one which I
think many would appreciate seeing. Do you have a website or a blog with
that release on that you could link to? If not, maybe link to the actual
press release from your WSO. I do think it would show your wider range of
capabilities.

I have a couple of projects comming close to completion so I will be using
your services.

Best Regards

Eddie

[Rachel Goodchild]

Hi Eddie

As I said in the PKM, that one was written for a large client who used to through normal media channels- and I think it's not appropriate to "out"myself as writer

but happy to show anyone a variety of styles if necessary

I'm enjoying the diversity in writing these releases!

Originally Posted by earlyretirement

Hi Rachel

Thank you for the pm - that was an excellent example and one which I
think many would appreciate seeing. Do you have a website or a blog with
that release on that you could link to? If not, maybe link to the actual
press release from your WSO. I do think it would show your wider range of
capabilities.

I have a couple of projects comming close to completion so I will be using
your services.

Best Regards

Eddie