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| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
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| Here's your limited chance to rob me blind... "Watch My 12-Video Copywriting Course, Grab My Preciously Guarded Top Resources, And Watch Me Write A Six-Figure Promotion In Real Time- For FREE!" Dear Warriors, Imagine sitting next to me as I mastermind a six-figure promotion, plan out the launch, and write a winning sales letter in real time. Do you know how long it takes to write a sales letter that does six figures in revenue? About 8 hours- in one sitting! I've broken down my simple process for you, so you can easily follow along as I construct a winning campaign. I start with a little heart-to-heart from my living room table overlooking the Bay of Rio de Janeiro and Sugarloaf Mountain. In just this introductory video, I share with you: - How I skipped over the painstaking steps most "copywriters" go through to sell over half a million dollars of information products in my first year as a copywriter - The role copywriting played in my own liberation from my day job- and allowing me to travel the world and never have a job again - Why I have NO interest in sharing any bogus theories or old "formulas" with you... choosing instead to focus on results We won't waste a single moment. The first instructional video jumps right into... "Mind Control Research Tactics" You probably know that the most crucial element of your sales letter is your headline, but the most important part of copywriting is research. This video shows you: - How to almost painlessly write up to 75% of your letter... before you even start! - The real purpose of market research... understand this one concept, and you'll cut your learning curve by 90% - How to use the exact language of your target market to disarm them into buying... this is as close to zero resistance selling as it gets! - The secrets of the world's greatest communicators... and what they mean for your copy! - How to reach out and grab your reader by seeking common ground - The language of copy (WARNING: This is advanced material) - Why telling a person that they're miserable can make them want to give you money! - How to achieve the level of trust and credibility that are essential to making the sale - Where to get "Mind Control Intelligence" (Hint: All of the hard work has been done for you!) - Why you don't have to have a swipe file... come on, who's got the time? - Listen up: Your prospects are already screaming out the exact words and phrases you should be using in your copy... here's where to find them - How to have your target market tell you what they want to give you money for! - The simple, free tool I use to conduct surveys and do research (this tool helped generate $6,985 in extra income last month alone) - Get on the freaking phone! (That's not a bullet point, it's an order. I'll tell you how to get paid to do the ultimate market research). Now that we've got research taken care of, let's start writing the easy way... "The Exact Questions That Will Write 75% Of Your Sales Letter For You" Simply answer these basic questions... and your sales letter will be almost finished, without any chance of writer's block. This is how I write a sales letter in 1-2 days... and sometimes I don't even proofread! (Please don't tell other copywriters... they'll kick me out of "the club.") - BIG question #1: Yeah right, like I"m going to give these questions away in a sales letter! - BIG question #2: One of the biggest points of differentiation for great sales letters... this leaves my prospects drooling over my products! - BIG question #3: The ultimate way to convince your prospect that you can solve their problem BIG question #4: How to get your reader to imagine themselves using your product... to the point that they can't STAND not owning it! BIG question #5: Where's your proof?? Ok, I'm giving this question away- but you should sign up to discover why most people think they need ridiculous Clickbank screenshots or hundreds of testimonials, but in reality that's a bunch of hogwash. After answering these simple questions, you'll be ready to put together... "The Structure Of A Winning Sales Letter" This video is one slide with a braindead simple diagram for outlining your sales letter. I don't have any bullets for this video. I sincerely apologize... I know how much fluff you're used to seeing in a sales letter. I'm making your life difficult right now... because you're going to have to go elsewhere to find your daily dose of hyped up nonsense. To make up for it... all 12 videos in this series add up to a TOTAL of 60 minutes viewing time... so you'll be writing hot copy in just one hour's time! To make sure your copy grabs eyeballs right off the bat, let me share with you... "How To Write A Winning Headline... And Make Your Success Inevitable!" My only "formal" training in copywriting came from John Carlton's $5,000/head copywriting sweatshop in Reno, Nevada. For 2 straight days (16 hours!), John ripped our copy to shreds... and rarely got past the letter's subhead. Think headlines might be important? - An easy way to write a solid headline (including the 3 classic formulations you can always depend on) - A wildly successful way to write a winning headline... including one of the best headlines I've ever written! - *Watch Out* I'm going to "trick" you into becoming a testing ninja against your will! You've been warned... - The futuristic uber-testing weapon I unleash on all of my campaigns Want to spice up your copy... and your conversions? Have a look at my... "Sales Copy Storytelling Secrets" You don't have to include stories in your copy... but you'll probably make more money! Telling simple stories in my copy has made me a small fortune... here's why and how: - The exact story that turned an 11-page report into a $1,000 payday - Why human nature makes us automatically susceptible to stories that sell - How stories keep your readers glued to your copy... far beyond your introduction! - No outrageous income claims? I'll give you 3 unique strategies that don't rely on the usual suspects! - Get a quick start on your storytelling with a free copy of my top-secret storytelling resource! "Easy Bullet Transformation" Here's the cold, hard truth: Most bullets suck! They simply state a fact in the most boring way possible. Take it from me... your bullets don't have to be that lame. Keep the fascination and attention of your reader with the time-tested principles in this video: - How to stop your reader in their tracks... and force them to read every word! - The secrets of effective formatting that top copywriters use to pump up the power of their bullets - My top-secret "Bullet Transformation Guide" that will automatically transform your bullets into deadly conversion weapons! - Live examples of lame, lifeless bullets turned into irresistible attention grabbers (with formulas you can put into action right away) These videos don't even stop with copywriting... I'll even help you with your marketing by showing you: "The Makings Of A Killer Offer" You probably know that there are three elements of selling lots of stuff: 1) Your list and traffic 2) Your copy, and 3) Your offer In fact, your offer is so crucial that I refuse to write copy for anyone who does not have a killer offer- it's just a losing proposition! You need to watch this video: - How your offer can make up for average copy... but only if you get this right! - Why most people begin and end with competing on price... and how you can avoid this marketing deathtrap! - The impact your traffic has on your copy and your offer - Get "Instant Offer Juice" by getting free access to my "Offer Construction Bible" - How to make copywriting a "paint by numbers game" you can't get wrong - How to improve the perceived value of your offer with "Master Positioning" Once your copy is ship-shape, you'll want to seal the deal with: "The Perfect Guarantee" Remember, it's not just a guarantee- it's a promise! Make sure your guarantee reflects yourself and your company by following the tips in this video: - How to know if your guarantee sucks! - The power of "multi-faceted guarantees"... and specific examples of how to use them! - The constraints you must be aware of... so your guarantee won't actually be too good to be true - How to transform the way your prospects use your product with a unique and effective guarantee - Why having a longer guarantee period can reduce your refunds! Just in case you're hopping up and down with copywriting excitement, check out: "My Top Free And Low-Cost Copywriting Resources" Dig around for a few minutes online and you'll find a ton of obscenely expensive copywriting courses... Sure there's some good material out there, and you can get a good return on your investment... but what if you're just starting out, and don't have much cash on hand? Take a look at my top resources: - The only copywriting blogs I read (no fluff allowed!) - The top free resources online that you can dig into right now! - My favorite copywriting books that you can pick up for $20 or less - How to get personal feedback on your copy from an expert! And now for the most exciting part of all... "Watch As I Write A Six-Figure Sales Letter... LIVE!" I've decided to do something wild... I'm going to do a screen cature recording as I write a sales letter that will undoubtedly do six figures in sales over the coming months... and share every step of the process with you! So not only do you get my step-by-step copywriting process via instantly available videos... you get to go through the process with me! This video will be available Monday, October 13th... and will be worth it's virtual weight in gold. "This $197 Value Is Yours Free- For A Limited Time!" This course will soon be a part of a $197 upsell to a paid course... and to be honest, just one insight could add thousands of dollars to your bottom line this year! I'd like to see a few people take these videos, put them into action, and achieve extraordinary results... so I'm making it available to Warriors for a very limited time absolutely free. All I ask is that you implement what you learn and make a bloody fortune ![]() Here is what people are saying so far: Quote:
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(This Offer Now Closed) This is a strictly limited time opportunity- once I implement this as a $197 upsell, I'll take down this offer. Grab your training now! All success, Brian McElroy | ||||
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| | #2 |
| HyperActive Warrior War Room Member Join Date: Jun 2008 Location: India
Posts: 284
Thanks: 156
Thanked 19 Times in 17 Posts
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Geez Brian, I looked all over your post for stuff like conditions apply, an asterisk sign, phrases like free for the first month but couldn't find it .Thank you very much. That was very generous of you. |
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| | #3 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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I think you missed the part where I said "you must make a bloody fortune with this knowledge!" Implement and enjoy ![]() My best, Brian |
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| | #4 |
| The Niche Blogger War Room Member Join Date: May 2007 Location: California, USA.
Posts: 1,280
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Thanked 113 Times in 32 Posts
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I didn't even have to read the whole sales letter. If it is from Brian I know it will be great. |
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| | #5 |
| Under The Radar Warrior Join Date: Sep 2008 Location: southern Utah, USA
Posts: 32
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Thanked 11 Times in 10 Posts
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Hi Brian! Wow...I keep looking to you for top quality information, and you are giving this away for free? No strings...literally. Nuts, but accepted! I'll get a review to you soon. Best regards, Paul |
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| | #6 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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Thanks Amy- building up a reputation is kind of a shortcut for all 12 videos ![]() Paul, I appreciate it- feel free to email or post here. My best, Brian |
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| | #7 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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A few people may have gotten "caught in the crossfire" as I updated the mailing list for this... if you weren't immediately redirected, please let me know! Thanks, Brian |
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| | #8 |
| Active Warrior Join Date: Aug 2007 Location: Northern Louisiana, USA.
Posts: 63
Thanks: 38
Thanked 1 Time in 1 Post
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| | #9 |
| Advanced Warrior War Room Member Join Date: Mar 2008 Location: CyberNexus
Posts: 875
Thanks: 1
Thanked 123 Times in 101 Posts
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Brian, Once again a treasure house of info. Getting my morning Starbucks and going to start watchin... Barry |
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| | #10 |
| SEO Web Consultant Join Date: Oct 2008 Location: Bellvue, CO
Posts: 16
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Just watched a couple of the vids. It all looks so excellent!! I'll leave another reply when I finish your course, just wanted you to know right now that it's GREAT! Jim |
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| | #11 |
| Geek it til' it MHz! War Room Member Join Date: Nov 2007 Location: The Boro, TN
Posts: 236
Thanks: 65
Thanked 48 Times in 34 Posts
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I am so glad I stumbled across Brian McElroy about four days ago. All thanks to Michael Fortin's newsletter... Since then I have purchased some of his products and I am loving all I have read and watched so far. Unlike many other top copywritiers, Brian actually responded to my questions and concerns...he even told me to keep an eye out for a free copywriting course he would be releasing in a couple of days. I presumed that it would be great information, but I had no idea he would offer so much quality information for free! I figured it may contain some up-sell, or some other catch...and it doesn't! All I can say, Brian, you have done a great job over delivering my expectations! I can not wait to send you a testimonial of success due to your teachings in this course and other material I have of yours! Joshua C. |
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| | #12 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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Paul, gotcha taken care of. Buddy, Barry, Jim, Joshua... wow ![]() Thanks so much for the initial feedback! My best, Brian |
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| | #13 |
| Senior Warrior Member War Room Member Join Date: Apr 2004 Location: , , .
Posts: 1,390
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Thanked 20 Times in 17 Posts
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Hey, Thanks for the wonderful Offer. Already signed up. bye, faraz |
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| | #14 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
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Thanks Faraz! GetResponse decided to crash just as I was posting this, the welcome email may take a little while to arrive. That's why I'm in the process of switching to Email Labs ![]() -Brian |
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| | #15 |
| HyperActive Warrior War Room Member Join Date: Dec 2006 Location: NYC, New York , USA.
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Thanked 7 Times in 5 Posts
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Brian, Thanks a ton. I have already signed up and will be watching these as soon as I finish what I am doing now...typing. ![]() Wish you all the best. |
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| | #16 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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Thank you Muhammad... I was a New York Warrior for a while this year, too bad we didn't have Warrior Groups back then! I look forward to hearing your thoughts. Regards, Brian |
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| | #17 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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Thanked 196 Times in 56 Posts
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One thing that was brought to my attention is that the sound only comes through on one channel for the screen capture videos... I'm looking into that. I'll gladly share any updates with people sign up, even while it's free! Cheers, Brian |
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| | #18 |
| Active Warrior War Room Member Join Date: Jan 2008 Location: Tampa, FL
Posts: 75
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This is outstanding material Brian! Thank you so much for sharing this! I did notice the 4th video (Structure) is pointing to the wrong flash video file. All the best, John |
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| | #19 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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Ah, thanks for catching that. That is a killer video! Enjoy ![]() Cheers, Brian |
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| | #20 | |
| HyperActive Warrior War Room Member Join Date: Dec 2006 Location: NYC, New York , USA.
Posts: 244
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| Quote:
![]() I should've been able to copy some "copy daddy" juice from thy copyous brain. Anyway, we are gonna meet. I am working on it, trust me! ![]() ~Muhammad | |
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| | #21 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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The New York Warrior meetups are awesome... the next time I'm in America for one I will do my best to make it! |
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| | #22 |
| Lapeer Mktg Consultant Join Date: Dec 2005 Location: Otter Lake, MI , USA.
Posts: 38
Thanks: 8
Thanked 2 Times in 2 Posts
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Brian, Thank you for the vids. I will be going through them over this next week or so. I do web sites for small businesses in my local area and I've been wanting to learn more on copywriting - perfect timing! Patrick Whitson Lapeer County Internet Marketing Consultant | Patrick Whitson |
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| | #23 |
| Advanced Warrior War Room Member Join Date: May 2006 Location: , , Canada.
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That was Excellant!! The most valuable wso I have seen including the ones I had to pay for. Thanks, look forward to the live video ... |
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| | #24 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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That's cool Dan, I'll look forward to hearing your perspective. I designed the course for sales letters, but some videos I think you'll find very useful, like using stories effectively and crafting a killer offer... Cheers, Brian |
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| | #25 |
| Senior Warrior Member War Room Member Join Date: Aug 2005 Location: Oregon, USA.
Posts: 1,631
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Just signed up, Brian, Haven't watched yet but really wanted to say "Thank You" and this is really above and beyond the call of duty! I saw your other 12-15 minute copywriting video and that was totally helpful! That one alone taught me some great info! Warriors, don't let not knowing how to write a sales letter stop you from progressing anymore! Here is your ticket to progress. Don't miss this opportunity. Brian is going to show you how he spent one day of his life writing a sales letter that led to a six-figure, money-making launch. Let's see now, 8 hours "work" for $XXX,000 earnings? |
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| | #26 |
| Active Warrior War Room Member Join Date: Apr 2008 Location: CowCountry, USA
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Brian... It seems that I'm always saying 'thank you' to you, Brian, because you're always giving something Great away!! And....Your videos are no exception... OUTSTANDING! Marijo |
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| | #27 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
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Dan, thanks so much! You're one guy who *gets* WSO copy, I would highly recommend folks check out your style. Thanks to you, too, Marijo- I'm putting together some thoughts on creative use of images for your sales letter, you'll hear from me soon ![]() Warm regards, Brian |
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| | #28 |
| www.OfflineAdvance.com War Room Member Join Date: Mar 2005 Location: Chicago
Posts: 2,005
Thanks: 1,272
Thanked 573 Times in 314 Posts
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Brian, you are wise beyond your years...I just started watching these videos and can tell you they're excellent - no fluff, just targeted, highly useful methods to write powerful letters. Thanks! _______ Bruce |
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| | #29 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
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I tell ya Bruce, there are pluses and minuses... I'm also gray beyond my years ![]() Cheers, Brian |
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| | #30 |
| HyperActive Warrior War Room Member Join Date: Jun 2008 Location: United Kingdom.
Posts: 109
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Thanked 3 Times in 3 Posts
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Thanks Brian. Am listening to them now.
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| | #31 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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Thanks Mark! Hundreds of people have signed up and are watching the videos now... so they may be a touch slow! I'm uploading the .mov files right now so you can avoid the server load and keep the course for yourself. You'll find a download link on the intro page when it's finished uploading! Cheers, Brian |
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| | #32 |
| HyperActive Warrior War Room Member Join Date: Jan 2007 Location: Australia
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Thanks very much Brian!! This is an awesome gift. |
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| | #33 |
| Copywriting Bum War Room Member Join Date: Apr 2005 Location: Connecticut, USA.
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Just want to drop by and say that anything Brian publishes, you should RUN, not walk, to get your hands on. It's THAT good! Cheers, John |
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| | #34 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
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John and Jay- thank you very much!! I've now uploaded all of the .mov files to a different server, so you can keep the course and avoid the gold rush going on right now! Cheers, Brian |
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| | #35 |
| HyperActive Warrior Join Date: Jan 2007 Location: , , United Kingdom.
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I get so much crap in my e-mails but occassionally, unless I'm really careful, a bit of pure gold tries to sneak past. How glad am I that I opened your e-mail? Absolutely amazing!! Thanks!!! Tim |
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| | #36 |
| Senior Warrior Member War Room Member Join Date: Aug 2008
Posts: 2,647
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Hey. How much do you charge for copy Brian? Just curious. Adeel |
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| | #37 |
| HyperActive Warrior War Room Member Join Date: Jan 2005 Location: , , United Kingdom.
Posts: 131
Thanks: 99
Thanked 14 Times in 9 Posts
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Thanks for your kind offer Brian. I am downloading now. I am looking forward to viewing these videos, and and using the info they contain. Greg. |
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| | #38 |
| HyperActive Warrior War Room Member Join Date: Oct 2007 Location: Georgia, USA.
Posts: 283
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Brian, Just wanted to stop by and say this is some GREAT information and an incredible generous offer. Thanks for pouring out this wisdom. Randy |
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| | #39 |
| Dare To Dream War Room Member |
Hi Brian, Just wanted to say thanks for the videos, but I also wanted to point out that people could be picking up your videos without signing up as a lead. Not sure if you've considered that. |
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| | #40 |
| REALLY Nice Guy Join Date: Oct 2007 Location: Atlanta, GA.
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Brian, I am camped down hard. Past the audio issue that you are aware of, the quality is wonderful!
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| | #41 |
| BAYO aka Mr B War Room Member Join Date: Jan 2007 Location: Chicago, IL, USA.
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Brian Just got yr note and downloaded. As usual, like in your recent course, great stuff AND as you say "There is no charge... there is no upsell... notrickery of any kind :P" Will shoot you some feedback soon. |
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| | #42 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
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Wow, some fantastic comments here! Thanks so much. I'm going to see what I can do about the audio... and some other useful comments have come my way (feel free to post here, PM, or email). I'll of course give you any upgrades I come out with. Adeel, the last time I did client work was for $5,000 per letter, but that was months ago... it would be difficult to hire me these days, as I simply do better writing for myself. Cheers, Brian |
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| | #43 |
| The Overseas Coach War Room Member Join Date: Feb 2008
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Thanked 2 Times in 2 Posts
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**thank you very much, brian! i'm relatively new to internet marketing and this was a major constraint i was experiencing personally. all that notwithstanding, this copywriting course is all killer. no filler. i'm going through it again revising my notes! get it while you still can... |
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| | #44 |
| Warrior Member War Room Member Join Date: Apr 2007 Location: Boston, USA.
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Hey Brian, I've just download the videos and will be viewing them very soon. Thanks for offering such a great value! -Jeff |
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| | #45 |
| WP Queen War Room Member Join Date: Aug 2007 Location: Sydney , Australia
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Thank you Brian - I can't wait to check this out. I really enjoyed your last offering. Leanne |
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| | #46 |
| Copy Daddy War Room Member Join Date: Jan 2007 Location: Miami, FL
Posts: 1,964
Thanks: 86
Thanked 196 Times in 56 Posts
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JNada, I was in Barranquilla not too long ago... visited a beautiful island just off the coast! Jeff and Jane, thanks for checking it out! My best, Brian |
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| | #47 |
| Active Warrior War Room Member Join Date: Aug 2007 Location: , , .
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Thanked 3 Times in 3 Posts
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Thanks Brian!
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| | #48 |
| "Insert Witty Title Here" Join Date: May 2004 Location: Sacramento, CA, USA
Posts: 74
Thanks: 10
Thanked 21 Times in 11 Posts
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Brian, AWESOME! I am just getting ready to launch a new site and, well, I can use the information contained in these videos to assist me in creating an even better sales message! Thanks! |
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| | #49 |
| Kathryn Thomas Join Date: Oct 2007 Location: Texas
Posts: 209
Thanks: 22
Thanked 4 Times in 3 Posts
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I just finished watching the videos. Thank you, Brian, for this excellent information and some great tips. I can already see some good ways to improve my copy on my websites. Everyone should watch these. Kathryn |
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| | #50 |
| Tajwar Alexander Join Date: Aug 2008 Location: Atlanta, GA
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Thanked 2 Times in 2 Posts
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Thanks Brian! This is very generous of you. Anyone who doesn't download this is absolutely bonkers! Taj |
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