Step-By-Step 90 Day Social Media Marketing Blueprint

[kevinhdavis]

Really want to start using social media to promote your business or product but don’t know where to start?

“Create A Complete Social Media Marketing Blueprint
With This Step-By-Step Video Course”

There is no doubt that social media has become a large part of our daily life. The big question now for most businesses is, “Can I truly leverage this social media thing to gain more traffic to my website and sell more products and services?”

The answer is, “Absolutely!”. I am not going to say that social media is right for every business, however most businesses can effectively leverage many of the various social media platforms out there to increase traffic to their website.

Social media isn’t only about increasing traffic, it is also an incredible to interact with your prospects and customers on a more personal level.

To help website owners leverage the power of social media, we created The 90 Day Social Blueprint.

Over a 12 week period, I opened my house to 10 local business owners to learn the ropes on how to implement social media marketing in their business.

Each week, we unveiled a new platform for them to use in their social media blueprint.

While training, I recorded the audio, and my screen for their review later. Now, I am finally making those recordings available to the public as well.



Here is a summary of some of the platforms and material covered.


 
Week 1 – Introduction

• Why Social Media
• Choosing Your Brand
• Checking Your Name & Registering Accounts
• Mapping Your Social Network
• Planning Your Marketing Schedule

Week 2 – Twitter

• Introduction To Twitter
• Setting Up Your Profile
• Finding Followers
• Managing Followers
• Managing Conversations

Week 3 – Facebook

• Introduction To Facebook
• Setting Up Your Profile
• Adding An Optin Form To Your Profile
• Setting Up A Custom Fan Page
• Starting A Facebook PPC Campaign

Week 4 – YouTube

• Introduction To YouTube
• Creating Videos Online
• Recording Videos
• Setting Up Your Channel
• Advanced Traffic Strategies

Week 5 – Blogging

• Introduction To Blogging
• Choosing Your Blog Categories
• Creating Your Blogging Calendar
• Using Other People’s Content
• Syndication And Tracking

Week 6 – Blogger

• Introduction To Blogger
• Setting Up Your Blog
• Modifying Your Template
• Linking To Feedburner
• Linking To AWeber for Email Syndication

Week 7 – Wordpress

• Introduction To Wordpress
• Setting Up Your Blog
• Installing Plugins And Updating Your Theme
• Linking To Feedburner
• Linking To AWeber for Email Syndication

Week 8 – Video Broadcasting

• Introduction To Video Broadcasting
• Creating A Ustream Channel
• Creating A Lviestream Channel
• Mobile Broadcasting Through Your Phone
• Advanced Broadcasting Software

Week 9 – Squidoo

• Introduction To Squidoo
• Creating Your Lens
• Promoting Your Lens
• Linking Strategies
• Modules That Make You Money

Week 10 – Social Bookmarking

• Introduction To Social Bookmarking
• Bookmarking Sites
• Choosing Your Tags
• Incorporating Social Bookmarking Into Your Blogs
• Bookmarking Software And Services

Week 11 – Online Press Releases

• Introduction To Online Press Releases
• Writing Press Releases For SEO
• Writing Press Releases For Media Exposure
• Software And Services
• Multimedia Press Releases

Week 12 – Outsourcing And Automation

• Mobile Updates and Outsourcing
• Using Ping.fm
• Using Utterli.com
• Using Tarpipe.com
• Outsourcing

Over 20 hours of recorded instruction with Q&A from audience participation as we go through the processes step-by-step.

BONUS: Facebook Fan Page FBML Generator

• Generates FBML code to embed SWF files like YouTube Videos
• Generates FBML code to embed your own FLV Videos
• Generates FBML code to create a Video Squeeze Page
• Version 2 coming August 1st

1. More Fan Page Templates
2. Integration With Google Analytics
3. Fan –vs- Non-Fan Content

Live members paid $247 to get the information first hand.

This will be released in August @ $97.

Available through the Warriors Forum for only $47

---> CLICK HERE TO BUY NOW <---

[Alfonso_Montenegro]

Hello Kevin.

PM Sent.

[kevinhdavis]

Thanks Alfonso,

Reply sent.

[4qualityhomes]

Hey Kevin,

Are you releasing any review copies?

Thanks

[kevinhdavis]

4qualityhomes,

Sure, I will give out a couple more review copies.

I'll send you a PM with the registration link for the members area.

Thanks,
Kevin

[moneyforlife]

hi, just sent you a pm.

[George Phillip]

This is excellent, looks great.

[kevinhdavis]

George and moneyforlife,

I'll send your PM in a minute.

OK, guys that's the last of the review copies. Congratulations to the few of you that took action.

Hope you enjoy it.

Kevin

[Alfonso_Montenegro]

Hi Kevin. I'm almost finished watching the intro video and boy, there were
a lot of facts about the internet and social media that I didn't know about!
I've been using social media for bookmarking and interacting to boost
traffic to my blog for a while now, but I learned gained a new perspective
on using it.

It's definitely a comprehensive course on Social Media Marketing!

Good luck with it, man!

[4qualityhomes]

I was fortune enough to get a copy of Kevin’s Social Media Marketing Blueprint and I can say without hesitation that it is one of the most complete, comprehensive and well organized step by step training programs that I have found on the warriors forum.
I have purchase quite a few informational products over the years and many time they are filled with a lot of the” what and why”, but are thin on the most important part—THE HOW.

This information is filled with –the HOW. If you want to understand how to master social media marketing and make a boat load of money working with business owners, this is a no brainer. I highly recommend that you invest in this Social Media Marketing Blueprint.
Great job Kevin

[kevinhdavis]

Thanks Alfonso,

I think the two best modules are Facebook and Squidoo. I actually reveal a site that shows you how much a top ranked Squidoo lens is actually getting. It is really suprising.

If you search for chic laptop bags or cool laptop bags, you'll see the Squidoo lens I reviewed in the training. I also talk about using CSS within Squidoo modules to set your lenses apart from other Squidoo lensmasters and actually use dropcaps within a Squidoo Lens.

We have done a lot more with Facebook fan pages since that recording and I am going to be adding a followup training to the members area later this week. The followup will include details regarding creating a tab that shows different content for fans -vs- non-fans, and a synopsis of my most successful Facebook PPC campaign that got me $.02 clicks and 3,000 fans.

The intro is good too, with a couple great resources to check name availability, and how to structure your campaigns.

Glad you liked it.

Sincerely,
Kevin

[kevinhdavis]

Thanks 4qualityhomes,

Many of the live attendees were real estate investors. so many of the examples I used were related to that space. Glad you liked it. Like anything, the important thing is to start implementing what you have learned.

It is very easy to get overwhelmed, but like I talk about in the first week's training it is best to setup a regular schedule, and simply follow that schedule much like any mainstream publisher or media outlet does.

When I was creating the course I saw the movie "The September Issue" about how Vogue magazine goes about publishing their largest issue each year. It reminded me of how we should be doing our day to day marketing, just like we do product launches, with a strategic plan.

If you have the plan and process documented, it is much easier to follow than waking up in the morning, sitting down in fornt of your computer and asking yourself "What am I going to write about today?"

Enjoy,
Kevin

[Joli]

Kevin - Super WSO.

Fellow WF members, have you ever had a plain cheeseburger that was good, but had you wanting more? Sure it tastes great, but you wanted something exceptionally mouthwatering? Maybe a mouthwatering prime beef cheeseburger with all of your favorite over-the-top fixin's that you could barely take a bite out of because of its shear size? (Vegans and vegetarians please substitute your favorite vegetarian equivalent.)

Man, Kevin - I was not expecting all the detail-packed information in your taped webinar/live classes! "Step-By-Step 90 Day Social Media Marketing Blueprint" is a virtual A to Z Encyclopedia of SMM, and then some! Each stand-alone module (or video) is loaded with anywhere from a little over an hour to over 2 hours of content. Sure I knew some of what he covered, but percentage wise, I learned quite a bit more than I already knew - if that makes any sense.

Each one of these modules could easily be sold for $17 (and that's low-balling it) - so let's be conservative and say he sold each of the 11 modules (subtracting Video One - Intro) for between $17 to $27. That's $187 to $297. OK, let's say $7 each - that's $77. Whatever, believe me - you are getting a tremendous deal. From newbie to intermediate - you will definitely take some golden nuggets from Kevin's WSO. And I haven't even looked at the bonuses yet.

Just so you Warriors know I'm not Kevin's cousin or something, I have one super-tiny knit-picky comment, and that is there are a few seconds of audio here and there that went to webinar hell, but very minor indeed!

I really don't know how long Kevin is leaving this WSO at the current price, but I wouldn't wait. Get your loaded Gourmet burger at a fast food price, before the price goes up!

[kevinhdavis]

Hi Joli,

Really appreciate it. Based on comments in other threads about Facebook, when I bump this WSO, I will be adding two more video recordings specifically on Facebook.

1) Is from a presentation I gave which takes apart a few of the top fan pages out there that are really community driven, or have great marketing offers and use of advanced FBML.

2) Is a presentation I am giving on August 5th with a case study of how we used Facebook PPC with a $10 a day budget to build 4000+ fans. I litterly turn on my campaign and get 200-300 new fans in a couple hours.

The FBML generator is a great bonus and is going to be even better.

Thanks again,
Kevin

[Sunnyside_Services]

this sure looks like a great deal but would like to confirm that this would be suitable for newcomers without much experience in the offline world? Thanks!

[kevinhdavis]

Hi ladylioness,

The course is meant for both the newcomer and the more experienced. When I gave the course live, I had both newcomers and experienced in the audience, so while we covered some more advanced material, I still tried to make sure the newcomers understood what I was talking about as well.

Each module starts with a powerpoint presentation and is followed up with live screen capture how to. Like a previous post mentioned, this training is very much how to.

For those new to social media, my suggestion is to watch part of the video, implement and go back and watch more of the video.

With the WSO, you get all 12 weeks at once, because I figured more seasoned warriors would want to skip to parts they wanted specifically. When it launches, it will be releasing a new module each week for 12 weeks so the members do not get to overwhelmed trying to watch everything at once.

You mentioned offline world, but I think you meant online world since this course is about "online" social media.

The membership site is also run on Wishlist and Wordpress, so any questions you have about the training can be asked in the comments area for each of the modules and I will answer them as you go through the course.

Hope this helps,
Kevin

[urmilp]

great WSO,

lots of content, am going to need an entire weekend to get through this stuff. thanks for the great WSO

[kevinhdavis]

Hi everyone,

First thanks for everyone purchasing this WSO. I just wanted to let you know I just uploaded a bonus presentation I did on July 1st where I examine some of the top Facebook Fan Pages and look at what they are doing to integrate their fan page with their site and create a community within their fan page that is self sustaining.

A link to download the bonus video has been added to the Facebook mdule on the site.

Thanks again,
Kevin

[kd777]

Hi Kevin,

Just wondering, have you personally gotten some very good results after having used your system?

Thank you very much in advance!

Best,
Klaus

[kevinhdavis]

Hi Klaus,

Yes we have had great results. The course comes out of much of what we have been doing the 18 months. We have also made many changes to how we do social media in the last 6-8 months.

Here is a link that will show you an example of conversation stats for one of the sites we have done this with:

Site Profile &mdash; BackType

The blog runs on autopilot, updating Twitter and naturally creating a Twitter following of over 4000 raw food/vegan followers. They are naturally retweeting stories and sharing the content.

A large part of our focus at the moment is on Facebook, I will be including a case study of a fan page we built up to over 4700 fans in the last month through Facebook PPC at an average of $0.03 a click. 70% of the users who click on the ad become a fan and 8% of them join our newsletter list for an ecommerce site.

That fan page is now also a self sustaining community where the members are interacting with one another.

Online press releases are a major part of our seo strategy, along with bookmarking for backlinks.

Squidoo we have used successfully in the past and are just starting to bring it back into one of our core areas now that we have more resources available to build lens for keywords we want to target.

Thanks,
Kevin

[kd777]

Thank you very much for your detailed and helpful answer, Kevin! I appreciate that.

Best,
Klaus

[kevinhdavis]

Hey Everyone,

If anyone had problems playing the 1st week, Introduction because it was a zipx WinZip file, we have updated the members area with the original WMV file for the Week 1 module.

I appreciate everyone's comments and feedback. We are glad you are enjoying the training and looking forward to starting the next one soon.

Thanks.
Kevin

[parklands]

Hi Kevin,

Interested in your course as i'm looking to start a business, i am in my fifties had many conventional businesses and helped many start there own, my job will going shortly so at the moment i'm looking to find various sources of income, i have done blogs.articles/ppc/videos so have some knowledge and a fast learner, not afraid of hard work.

Don't know to much about twitter/facebook although i have accounts in both.

so is your course for me.

help and advice appreciated.

kind regards

[kevinhdavis]

Hi parklands,

Here in the "states" we are seeing a large desire by businesses to get online with social media. It actually seems to be more on their mind now than SEO.

The course is mainly the how, so with the background you have you should be able to get a lot out of it. The tools to generate fan pages will help a lot as well. The current ones are version 0.1 but are functional. I just had my design team layout 6-8 more landing page designs for Facebook both with the current size and proposed size and should have those in place in the members area in the next few weeks after we catch up with other projects. What is there today is a ton of great content, but it isn't all there is going to be. I started this product in the studio but it was taking to long so I taught it live to a small group and recorded it with GotoWebinar.

If anyone has any topics they would like covered in a new webinar that is not in the course, I would be glad to do it.

Short answer, if you want to learn how to use social media to promote a business, this is the course.

Thanks,
Kevin

[kevinhdavis]

Attached is the impact of a Facebook Fan Page to our email newsletter.

As you can see previously we were adding about 25 subscribers a month through the ecommerce site. In July we added 424, a 1696% improvement. We have already added 98 in August and we are only 2 days in.

This is the Fan Page I will be talking about in my case study in the presentation I am giving in Salt Lake on Thursday. The recording of that presentation will be included in the course this weekend. We are adding about 350 fans a day, with 8-10% of those opting in to the email list and 90% of those give their birthdate. We are using the birthdate information for a special email discount on their birthday for our ecommerce store.

If you have any questions about the course, feel free to send me a pm or post them here.

Thanks,
Kevin

[smarks70]

Kevin,

I just PM'd you. Is this system "newbie" friendly or will I need some technical background in web site creation, SEO, etc. ?

Thanks,

Steve

[kevinhdavis]

Hi Steve,

There were newbies in the audience, as well as seasoned marketers. All of my presetations try to give something to both. Other than your own wordpress blog, this is focused 100% on third party social media sites. Only technical things would be like background images which there are plenty of places to either download free, or better to outsource them. Ours are more expensive, but these can even be found for $5 on fiverr.com

PMed back.

Thanks,
Kevin

[smarks70]

Originally Posted by kevinhdavis

Hi Steve,

There were newbies in the audience, as well as seasoned marketers. All of my presetations try to give something to both. Other than your own wordpress blog, this is focused 100% on third party social media sites. Only technical things would be like background images which there are plenty of places to either download free, or better to outsource them. Ours are more expensive, but these can even be found for $5 on fiverr.com

PMed back.

Thanks,
Kevin

Thank you Kevin for your reply. I will be taking a look at the videos this evening.

Regards,

Steve

[tsgeric]

Hi, can anybody on this thread offer a comparison with the "Let's Get Social" program that was released a couple of months ago?

[kevinhdavis]

From what I understand, Let's Get Social is more centered around becoming a Social Media Manager. I do not cover that in this course. This course focuses on the social media management itself. I haven't personally gone through Let's Get Social. My partners daughters bought the course and have opened their own social management services. There is also review thread here:
Ryan's Social Media Manager?

If you already have Let's Get Social, I guess the question for me would be what were you not able to get out of that course, and then I can tell you whether it is covered in this one.

Thanks,
Kevin

[tsgeric]

Hi Kevin,
I'm familiar with the mechanics of a lot of it, but I do find that I don't necessarily know how to put it all together into one coherent strategy.

To be more precise, I have some friends that are planning an annual business conference focused on a certain segment of the population. They already did the first one, and I want to help set the stage for the second one by leveraging all the social media tools to bring attendees, exposure to the event and the group, establish this forum as the authority on the subject, etc. So, not simply driving people to the event per se but in my mind branding the group as high authority, etc. (essentially, I am volunteering myself as their social media manager - which is also a first-time experience for me).

However, since I've never done this before, I realize that I am lacking a sense of what it takes to put it all together as a campaign, or as a strategy. Any tips? I suppose there are exhortative blog posts out there, probably videos too, but wondered if you, Kevin, or anyone else had some great sources they could recommend that maybe get closer to the comprehensive A-Z of putting it all together.

Thanks!!!
Eric

[kevinhdavis]

Hi Eric,

The best place to start, as I describe the first week of the course, is laying out your editorial calendar. Where many campaigns fall apart is where the day begins and you blindly stare at the screen thinking about what you are going to write about today.

Second, part of you reditorial calendar would be videos to be released over time. I would begin storyboarding those videos, and lining up the interview schedule with speakers and previous attendees. These videos should then be plugged into your editorial calendar.

Third, decide on the brand/login you want to try to get across the platforms and use Knowem.com to see if it is available. Register on any platform you think you may use, even if you are not certain. It is better to have an acocunt than find it missing later.

Fourth, have the graphics/backgrounds created for each of the platforms, the branding should be consistent across the platforms. Custom backgrounds can be setup on YouTube, Twitter, MySpace, and a Static FBML tab on Facebook Business/Fan page.

MySpace may not make sense for your market and is generally omitted from our strategy, however we do still post videos and posts to the blog on MySpace.

To manage to the content distibution from one place, we use a combination of Hootsuite, and Ping.FM allowing us to schedule content ahead of time and distribute content from our Blackberry or iPhone.

Videos should be posted across platforms and direct the viewers across platforms.

This also applies with text content being posted on the blog, Facebook notes, and using press releases.

Twitter is used for two purposes; first syndication of the content being posted across platforms, second to manage the background conversation on participants at the event to raise the buzz.

To create a single cohesive platform for all of the event tweets on Twitter, you will want to use hashtags to group all of the tweets from the event as well as get the participants to use a hashtag related to the event as well.

There is plenty more to include, but that is what I can think of for now.

Hope this helps.

When is the event?

Hopefully you have some leadtime to work with.

Sincerely,
Kevin

[tsgeric]

Hi Kevin,

Thanks for all this great food for thought!

The event is still a long way away, so I have plenty of time to get things in order. Like I mentioned, I realized my impulse was to jump into the technology without really knowing where it was all heading.

I actually had in mind that a cool thing would be to do video interviews of high-authority figures in the field, but I like the idea a lot of an editorial calendar. I'm also a project manager in my day job so that kind of planning makes a lot of sense.

Great call on the consistent graphics/background, that would have been an afterthought but better that it's a forethought.

And I love the idea of coalescing conversations around given hashtags. Guess I've read about it but hadn't thought of actually doing it myself!

So, how much of the strategy portion is covered in your course?

Eric

[mitch5]

Hi Kevin,

Just wondering when you created this series was it this year or 2009. Just wondering as content changes so quickly.

Thanks so much
Julia

[kevinhdavis]

Hi Julia,

Great question! This training is from a live 12 week course I gave April, May and June 2010. I have also posted some updated videos for the Facebook module in July and August which are included. We are in the process of updating the fan page generator for the latest changes on Facebook, and that should be finished later this week.

Thanks,
Kevin

[powercomm]

Hi Kevin, bought the product but can't get the wmv files to play video, only audio, am I doing something wrong? Thanks Peter

[kevinhdavis]

Hey Peter,

Sorry for the late reply. The WMVs are from GotoWebinar. I didn't think they had any special CODEC, but here is what I found:
https://www3.gotomeeting.com/codec?P...otomeeting.com

That CODEC should solve the problem, if not let me know.

Thanks,
Kevin

[DennisM]

Hi Kevin,

Do you plan on offering PLR to this video series?

Thanks in advance for your reply.

Dennis

[kevinhdavis]

Hi Dennis,

I hadn't relay planned on selling PLR rights. If you are interested, PM me what you would want to pay for PLR rights, and I'll consider it.

Thanks,
Kevin

[Jaymark]

Does this apply well to local marketing? There seems to be a great deal of buzz in terms of approaching local businesses with social media. Being a relative newbie, it sounds like it could work well but is a bit overwhelming right now. Any suggestions for starting?

[kevinhdavis]

Jaymark,
You could easily take what the course teaches and sell it as a service to the local market. This is course is more of the how of social media, than the how of marketing social media services to local businesses. Get Social! was a product that was released around that premise. I know several people that had purchased Get Social that have also purchased my course to supplement the how.

Great question,
Kevin

[powercomm]

Originally Posted by powercomm

Hi Kevin, bought the product but can't get the wmv files to play video, only audio, am I doing something wrong? Thanks Peter

Thanks Kevin, the codec fixed the problem

[internetsweetie]

I'd be interested in PLR rights also.

[kevinhdavis]

PM Sent with what I am thinking about doing for PLR rights.

If anyone else is interested in PLR rights, let me know.

I am wanting to limit the PLR rights to 10 people.

Thanks,
Kevin

[niravg]

Kevin i am not able to PM you. Please let me know your email id. I am not able login nor i am able to retrieve the password.

Regards,

Nirav

[kevinhdavis]

Hi Niraj,

I also got an email from you and replied to that email with your password reset.

If you haven't recieved the email with your new login information, let me know.

Thanks,
Kevin