PRICING For Big Profits - Don't Make These Pricing Mistakes...

[Paul Hancox]

If you're selling any product or service, or are thinking of doing so, one of
the most important questions you could ever ask is:

How do you determine the price of your product or service?

For some physical retailers, pricing is fairly easy. They just add a profit
margin to their costs, and they have the price!

But what about DIGITAL products that perhaps have much lower costs?
How do you price a 30 page PDF report, or a 10 DVD set, or a 15
downloadable video collection?

As you may know, I'm a split testing fanatic, so the answer you might
expect me to say is to do your own tests.

However, testing is only PART of the story.

In my new 80+ page report Pricing For Big Profits (which you can start
reading right away for free in just a few moments), I'll explain all the
major factors you'll need to consider before determining your product's
price.

I'll bust or challenge SIX PRICING "MYTHS" that have become common
with Internet marketers, including whether prices ending in 7 really work
best, whether lowering prices really increase sales, and whether you
should ask your customers what price they'd be prepared to pay. (Hint:
The answers are more often No than Yes!)

And I'll show you many of the PSYCHOLOGICAL FACTORS that go into
pricing and price presentation, some of which have only recently been
discovered - such as the "decoy effect", the "compromise choice principle",
and the "pricing shortcut" rule that made one Internet marketer a fortune.


Here's Some Of What You'll Discover...

• Why you should NEVER ask your potential customers what price
  they'd be prepared to pay, despite what many Internet marketers
  tell you! Make this mistake and it can cost you big money. (p69)
  .
• How putting UP your price can increase sales, and under what
  circumstances this is likely to happen. (But make sure you know
  what they are BEFORE you do this! - p49)
  .
• Why do retailers still prefer prices ending in 9? In particular,
  discover the surprising truth about prices ending in 7 and 9 that
  most Internet marketers won't tell you - or simply don't know!
  (p65-69)
  .
• If you're going to test your prices, how to do so safely and avoid the
  mistakes that cost Amazon.com and Netflix.com money. (p17)
  .
• A powerful psychological secret that will enable you to set
  a high perceived value on your product or service, and raise your
  prices easily. (p40, 41)
  .
• If you're considering selling through ClickBank, here's two
  simple formulas enabling you to quickly calculate (a) the minimum
  price you need to charge to pay out a fixed dollar commission, and
  (b) the percentage affiliate commission you should set. (p43-46)
  .
• How adding extra choices can help you sell more, but too many can
  actually kill sales. Find out exactly how and why here. (p52-58, p60)
  .
• Four pricing models you can follow, to sell products ranging from $7
  to $1,997. When you understand the mindset of potential customers
  at different price points, you can sell high OR low priced products -
  or both! (p72)

What To Do Next...

OK, rather than turning this into a lengthy "sales pitch", here's what I'd
like you to do now...

1. CLICK HERE TO READ THE FIRST 18 PAGES FOR FREE.
   
   If your browser supports it, the PDF document will open directly in
   your browser. If not, right-click the link and select "Save As" to save
   it to your computer.
   .
2. CLICK HERE TO INVEST IN THE FULL REPORT.
   
   If you like what you read, come back here and invest in the full
   report.
   
   I've decided to price this low, and increase the price by $0.10 per
   sale, to reward those who take action quickly, and also to enable as
   many people as possible to benefit from this important knowledge.

Who Should Invest In This Report?

Everyone who sells their own product or service, or is thinking of doing so
at some point, needs the valuable knowledge that is contained in this
report.


My Rock Solid 60 Day Guarantee

I know that you will find this report to be immensely useful, and I want
you to be completely confident in investing in my report.

So I'm more than happy to offer you the following rock solid guarantee. If
you don't feel you've benefited from the report many, many times more
than the price you paid for it, then email me for a full refund within 60
days - it's as simple as that!

I'm happy to offer that guarantee to the Warrior Forum because I know
that most Warriors are good, honest people.

CLICK HERE TO INVEST IN THE FULL REPORT.


Here's What Your Fellow Warriors Are Saying About The Report...

Paul, I just finished reading your report for the second time. You've created another classic that will take its place alongside Small Changes - Big Profits and 10% Conversions. I've read several works on pricing, and most of them are so dry you could use them to make beef jerky. Yours, on the other hand, was actually fun to read.

Over the last year or so, I've been involved with the so-called Offline Gold or Cash Cow arena, consulting with real world companies on online marketing. Probably the single most common question asked on the Warrior Forum is 'how much should I charge?' Your report answers that question splendidly, and should be required reading for anyone considering selling their expertise to brick and mortar businesses.

Congratulations on knocking another one out of the park...

John McCabe [Warrior ID: JohnMcCabe]
FromTheDeskOfJohnMcCabe.com

Paul, I absolutely love Pricing For Big Profits! Like I've come to expect from you, the pricing approaches and strategies you discuss are very clearly and methodically presented.

After reading this report, you've given me at least 3 very clever new ideas to test for my own offers and those I write for clients -- and you've given me a better understanding of WHY certain things work the way they do.

As you know, for a copywriter the art of crafting an offer is often inextricably tied to pricing. You've both reinforced some of my own beliefs about "what works" but also made me stop and rethink some things I hadn't fully considered - at least not in the detailed and scientific way you always put things together!

I especially enjoyed the "Decoy Effect" and your in-depth analysis of the harm in pricing your products too low.

Thanks a million (dollars),

Brian McLeod [Warrior ID: LoudMac]
SellMoreBetter.com

Hi Paul,
Yes, no words can describe that incredible report. It helped me so much in pricing my new course "Clickbank Tornado" which is still in prelaunch testing stage. So, I've tested with the new price which built on your factors listed in the report, and guess what?! My conversions now up to 13%

Thanks Paul,

Alex Bacon [Warrior ID: mannoo2005]
CbTornado.com

Paul, I have used your products in the past and as far as I'm concerned you are "The Authority on Split Testing" but I just wanted to let you know this information on pricing has to be some of your best work.

I was going to read this over the next couple of days and then give you my review on it but once I got started I just couldn't put it down....I had to keep reading! This report could make the difference of success and failure of anyone interested in making money online.

You have made this the most in-depth report on pricing I have ever seen but not only that, you have shown the reasons behind the principles in this report and why they work!

This is absolutely outstanding and a must read for anyone wanting to make money! I don't know what your price is going to be of this report but even at a $1,000.00 it's still a bargain. I highly recommend this fantastic report! As I said before...It is a must read and could be the difference between success and failure for anyone in business.

Charles E. White [Warrior ID: Charles E. White]

This pricing report is concise yet very thorough. It details the many aspects of how to price your product at the right price so that you can achieve maximum profits as a product owner.

If you're currently selling products, you need to see this eye-revealing report.

Great job Paul!

Welly Mulia [Warrior ID: wellymulia]
First100Dollars.com

Hi Paul,

I just finished reading your report and it was fantastic.

Your report really shared a lot of invaluable information in an area that's been a mystery to me. I've never really had a pricing strategy before and I never thought to test it. So, my pricing strategy has been: nothing. Just following the herd so I'm grateful to have a clear blueprint to apply and test pricing of my info products.

I'm happy to provide you my endorsement. Please feel free to use this review as you wish.

Alan Petersen [Warrior ID: Alan Petersen]

So Now You Have A Choice...

Either...

CLICK HERE TO READ THE FIRST 18 PAGES FOR FREE

Or...

CLICK HERE TO INVEST IN THE FULL REPORT.

[Paul Hancox]

Oops, I forgot to add the resale license information...

Limited Resale Licenses Available

I am offering a limited (30) number of resale licenses for people who qualify to be resellers.

Basically, I want this report to maintain a decent value for resellers and to be perceived as valuable by readers, so I'll accept people who do not intend to substantially devalue it (i.e. by selling it on eBay for $0.01 or bundling it with 999 bonus products.)

The price of a resale license for the first 10 resellers is $129. For the next 10 it's $139 and for the final 10 it's $149.

The recommended retail price of the report will be $29, so you only need to sell about 5 copies to recoup your initial investment.

If you have any doubts about the potential profitability of this kind of resale license, ask Paul Myers

If you are interested in a resale license, please Private Message me.

Thanks!

[TimGross]

Excellent work as usual, Paul...

- How and where adding an asterisk (and nothing else) can make you more money?
- Using a "decoy" price to increase $$ and exactly how to do it?
- How one penny put a store out of business?
- What Dell and magicians have in common?
- What exact price point INCREASE caused sales to DOUBLE?? (100% applicable to virtually all Warriors...)

...Anyone NOT curious about those things and lots more should definitely NOT get this. :-)
Highly recommended - Tim

[Paul Myers]

If you have any doubts about the potential profitability of this kind of resale license, ask Paul Myers

It's a no-brainer.

Paul asked me to review the book, and I offered to buy resale rights without knowing the price and before reading it. That's the kind of ROI I get on his stuff.

A lot of you folks get my newsletter, and a lot of you are in the same market. I'm not doing myself any favors by telling you to buy it here, or to buy the rights and compete with me. But that's exactly what I'm suggesting that you do.

This is stuff you - and your prospects - need to know.


Paul

[Catalin Ionescu]

When Paul (Myers) advertised this in his newsletter today, I didn't even have to read the sales letter. Jumped straight to the buy now link...

Four hours and an ebook later and I've got the pricing structure and twists laid out for my next product.

Make no mistake -- even though the description reads it's a report, it's not.

It's actually a full blown ebook 100 pages long, jam packed with case studies, analysis and everything you'll probably ever need to answer the question "what should my next product cost?"

Awesome stuff, like all other ebooks bearing the signature of Paul Hancox.

Thanks Paul & Paul

- Catalin

[Paul Hancox]

Wow, that Paul Myers is a fast launcher

Thanks Paul for the kind words. Also thanks Tim and Catalin, I'm glad you found it useful!

[Dennis Becker]

I've purchased Paul's resell rights licenses in the past to his other reports, and have never had anything but rave reviews about them. I'm sure this one will be no exception, and am eagerly awaiting my package. The teaser report has me hooked on reading the rest as soon as it hits my inbox.

EDIT: Received and read in one sitting, all 99 pages. Everything I wanted to know about pricing, and then some. Now I have to do something other than beat myself up about the fact that I've probably thrown away several tens of thousands of dollars over the last couple years not knowing some of these strategies.

[Paul Myers]

Paul,

Kind words? Fah. Nothing but the truth.

That lame email I sent out, with a sales page on which I removed the high-converting parts of your process, still managed to make me double-digit multiples of the cost of the resale rights license. Literally over night.

That's how highly my subscribers think of your products.

I can't say how it will work for anyone else, and I should mention that my readers know your name very well, but a statistic that might interest people...

I used the stock sales letter you wrote for it, and got a 12.7% conversion rate. Without the sample, without the pre-order page, and without any email follow-up sequence.

Again, that says nothing about what other people might see in the way of results, but how hard is it to sell 5 or 6 copies and break even?

Like I said, I don't make a dime telling you folks to get this. I potentially LOSE money if you buy the resale rights, because I create competition for myself. (Except that I have the rights to three of Paul's products. )

If your market includes people who sell stuff, especially digital stuff, they need to know what Paul's teaching. There's big money sitting on the table, waiting to be picked up.

Show them how to grab it, and they'll thank you for the chance to earn.


Paul

[Bayo]

Paul,

Want to leave my feedback on this.

It's a great guide for product developers of all levels. I kind of figured out you're a 'numbers-and-math' person from the first few pages!

I'm a 'picky' and meticulous product creator and give this a 5 star on all accounts.

Great guide Paul.

BAYO aka Mr. B
The6FigureCodes.com