|04-13-2012, 04:54 PM||#1|
Profit Producing Copy
War Room Member
Join Date: Mar 2012
Location: Madison, WI
Thanked 57 Times in 44 Posts
Amazing! Veteran Copywriter Virtually Guarantees A Massive Boost In Sales Fast!
*Only 3 Spots Left!*Amazing! Veteran Copywriter Virtually Guarantees Your Marketing Will See A Massive Boost In Sales Fast!
Dear Motivated Marketer:
If you’re sick and tired of poor marketing results…
If you’re frustrated your online business isn’t doing better…
Then don’t wait another minute. I urge you to read this letter right now.
My name is Ken Hoffman. For over 15 years I've successfully written marketing in the offline world.
I’ve worked with entrepreneurs, small businesses, and ad agencies…writing everything from info marketing…to self-help…to B2B.
From sales letters…to postcards…to direct mail packages…to newspaper ads… and even white papers —I’ve pretty much written every type of offline marketing there is.
But recently, I decided to expand the type of help I can offer my clients. I’m now helping them with their online marketing too.
For a select number of well-qualified candidates I’m ready, willing, and able to help your online business make a lot more money…for a fraction of my normal fee.
Getting great copy could really crank up your profits.
Think about it…
Imagine what it would be like to double your sales overnight.
You might not think that's possible.
But what if it were? How much more money would you be making? How would that impact your lifestyle?
Well it actually is possible. It's been proven time and again. One simple change alone can double, or even triple your sales.
So that means if your sales are $2000 per month right now...it's possible to get to $4000, $6000, or more...simply by getting the right marketing in place.
The problem is…it’s not as easy as it sounds.
A professional copywriter spends years perfecting his craft…often times more years than a med student does to become a doctor.
In other words…
The odds aren’t in your favor that you’ll get the results you want by doing it yourself.
And only one type of marketing will get the job done for YOU:
Direct response marketing written by a professional copywriter.
Top-notch copywriters that are truly skilled are rare. Just like a veteran salesman, they are proven “closers” who can literally name their price.
I want to reward you for taking the time to read this far. So I’m going to share with you seven key factors your next copywriter must have… in order for your marketing to succeed.
Here’s what I mean…
Does your copywriter have real-world sales experience?
If they can’t sell in a real face-to-face sales situation, how will they sell using words alone?
You know…overcoming objections, pushing the prospects hot-buttons, and most importantly knowing how to close the sale.
The best copy in the world is the sales script of the door-to-door salesman, who either makes the sale or doesn't eat that night.
I’ve got years of “in-the-trenches” selling experience.
For example, I’ve “cold-called” to sell $79 weekend getaways. I frequently closed prospects on the very first call — quickly turning them from “cold call” to buyer in under 20 minutes.
Getting a stranger’s credit card over the telephone is not an easy task for most. (I don’t mean to sound like I’m bragging, but I frequently got huge bonuses for breaking sales records.)
I've also sold corporate memory training seminars.
Probably for most people.
But the first month alone I sold over $13,000 of these “boring” memory seminars.
For the next few years I managed my family's retail appliance business. I doubled profits within six months, selling nearly every person that walked in the door.
While sales skill is important you also need a copywriter that knows how to effectively use words to clearly make their point.
Here’s why clarity is critical…
Does your copywriter know how to communicate clearly?
If you can't make your point clearly, then you’re not likely to make many sales.
Before I became a professional copywriter I wrote dozens of sales letters designed for one purpose:
To get a job interview.
Obviously I only needed ONE response, but there were hundreds of competing letters being read by each potential employer. (Just like any kind of direct response marketing either my letter got the response or it didn’t.)
I had to be crystal clear at making my point fast in just one page.
These letters were so effective that I often got interviews for jobs I was barely qualified for. Simply from the powerhouse letter I sent that compelled them to call me.
All the writing I’ve done has prepared me for the writing I do today.
Writing that's effortless to read.
That has a natural flow and rhythm to it.
Because if the prospect has to stumble through awkward confusing copy...then they won't keep reading it...and you’ve just lost the sale.
But being able to sell and write clearly is only part of the equation.
Here’s why it’s a mistake to focus ONLY on the copywriting…
Does your copywriter understand marketing strategy?
Many copywriters are copywriters only… leaving the marketing up to their clients.
The problem is if you focus just on the copy, then you miss the big picture.
That’s where I am uniquely different from most of my peers. I am a marketing strategist first, and a copywriter second.
I look at the big picture first. There's no point in crafting a great sales letter for you, without first choosing your target market, crafting a compelling offer, and developing a solid marketing strategy.
Your copy will be successful only within the context of these other elements.
I start the process with my S.T.R.O.N.G marketing consult via email. That way I can ensure you the best possible results from the sales letter I write for you.
I've seen great copy fail sometimes because of mistakes in strategy. Other times even mediocre copy does well because of a sound marketing strategy.
But take great copy, add in the right strategy…and you can see your sales explode massively.
That takes us to our next critical success factor…
Does your copywriter have enough life experience?
You might think the ability to sell and then transfer that into words is all you need. But what you really need is a copywriter who has a wide-range of life experience.
It's very difficult to write great copy without it.
You need that experience to find the big idea or hook… truly understand your prospect’s core emotions…and to know what to say to get the sale.
Without enough life experience that’s hard to do.
I’ve been interested and/or involved in many different areas including…
Having been a professional musician…retail manager…telemarketer…salesman……and music teacher.
I’m interested in everything from natural health… to personal growth… to psychology…to spirituality...to fitness. And that’s just some of my interests!
You never know WHERE that great idea is going to come from.
It’s amazing how often that idea comes from a completely different industry, from the one you are currently working in.
I’ve been living and breathing marketing for over 15 years now. My clients get the benefit of my experience with a wide range of products and services. They also benefit from my deep marketing knowledge and copywriting expertise.
But all that would be useless without a way to motivate people to act.
Here’s what I mean…
Does your copywriter know how to create emotion?
In order for your prospect to buy… they need to feel as if they’ll get the benefit your product offers…just from clicking the buy button!
To do that your sales letter must move them from casual interest to burning white hot desire to buy.
People buy from the feeling they think they’ll get from buying. Then then justify their decision with logical reasons.
I am a master at creating that feeling by using the right words…
Here’s how I did it.
As a professional musician I effortlessly moved the crowd from silence to ecstatic cheers…just from being able to infuse each note with maximum emotional impact.
It doesn’t matter if I use the notes of music or the language of words…
I can create the same thing in your sales letter.
No kidding…I did the exact same thing as a sales person.
My sales pitch grabbed the prospect’s attention from the start. I knew exactly what to say and how to say it to build their emotion to a threshold until they couldn’t stand it anymore—finally pulling out their wallet with credit card in hand.
Then I became a certified NLP trainer and learned the deepest parts of persuasion, influence, and communication.
NLP has given me a unique power in marketing and copywriting.
I use proven word patterns guaranteed to get your sales message deep into your prospect’s brain. These patterns make logical sense to your brain, so that whatever your sales message is…your prospects will automatically believe it.
Here’s a very simple example. Just using the word “because” makes a prospect more likely to comply to your request…even if you don’t give them a logical reason to!
You see, using NLP allows me to speak to your prospect’s unconscious mind.
Easily bypassing any conscious resistance they have so they are salivating to buy your product.
And that brings us to the most important part of direct response marketing…
Does your copywriter understand human nature?
At least half of direct response copywriting is figuring out why people do what they do— so you can get them to take the action you want them to.
It’s critical to understand human nature when writing your sales letter. These “laws” of human psychology help you know what to say to truly motivate your prospect.
For example, we are social creatures. We’d rather be part of a group than be left out. And in that group we have a need to feel important.
That’s why most people have a strong need to join. There are many reasons why they are compelled by membership: exclusivity, social connection, and feeling significant.
This goes way beyond sales and persuasion…it goes deeply into the recesses of your target market’s psyche. It’s critical to know what drives your prospect at the deepest level.
I’ve been fascinated with this subject my entire life. After being sucked into one sales letter after another and being compelled to buy… I finally cracked the code of the buying sequence.
I reverse-engineered those sales letters so I could use the same tactics in my own sales letters. As a rabid direct response buyer I learned to spot those patterns every time…so I could use them whenever I needed to.
That was my start to attending many seminars on personal growth, human psychology, and influence. I studied belief systems, the 6 core human needs…even learning how to walk barefoot on red-hot coals.
Bottom line I know what motivates people. I know why they do what they do. I know how to get them to want your product.
But how does a copywriter actually craft something brilliant?
Here’s how they do it.
Does your copywriter have enough creative juices?
Ever read a sales letter that was completely unemotional…almost flat…like it had no life in it at all? Something that was painfully boring to read?
Unfortunately, that’s the sign of a copywriter who doesn’t have much creative energy to bring to their work.
When I refer to “creative energy” I’m not talking about the typical advertising creativity. Like clever wordplays, innuendoes, or being cute and clever.
Those things don’t work to produce sales.
You need something creatively compelling that grabs your prospects eyeballs…locks them into reading every single word of your sales letter…until they eagerly hit the order button to buy your product.
That can only come from a deep well of creative energy…that fully utilizes the power of your unconscious mind…to produce breakthrough marketing that gets the results you want.
It doesn’t come from “cut and paste” copywriting that makes it nearly impossible to create winning promotions.
Everything I have ever done is based upon creating empathy, building emotion, and persuasive communication.
When you choose me you have unlimited access to that lifetime of expansive knowledge to produce a winner for your online business.
But I Have A Small Confession…
While I am a veteran offline copywriter I’m just starting to build an online marketing track record.
That’s where my “less-than-compelling” online portfolio is your opportunity to get my help for much, much less.
For a limited time only I'm looking for 5 smart marketers who would be thrilled to get a new kick-ass sales letter written by an experienced pro at a deep discount.
You see, my normal quote for an online sales letter from scratch is $1,000—but not for 5 fast action takers.
5 “lucky” marketers will grab a spot
on my “dance card” for only $497!
Here's a link to a recent WSO that I did:
I guarantee you’ll be thrilled with my copywriting. If you aren’t happy with the results let me know and I'll continue working with you for up to 3 months, both consulting and writing copy—until you get the kind of results you want!
Send a private message (PM) or email to Ken@profitproducingcopydotcom right now to schedule a free, no-obligation email consult.
Remember only 5 marketers will get this special half-off price AND my 3- month “work till we get a winner” guarantee.
Direct Response Copywriter
P.S. Since I am new to online copywriting I have an “ace-in-the-hole.” Mike Humphreys a highly-experienced seven-figure producing copywriter has agreed to look over your sales letter to ensure the final draft is top notch.
P.P.S. For your convenience I’m offering two different payment options: You can hire me for $497 paid in full OR $297 up front and $297 upon delivery of the first sales letter draft.
P.P.P.S I know there are copywriter’s who’ll work for much less. But a copywriter who does that needs to do many projects to meet their income needs. As a result, they have less time available for each project.
I keep my fee at a point where I can give your project the full attention it needs, to get the results you want. Don’t shortchange your sales by trying to pinch pennies on the marketing that’ll make your business thrive
|04-16-2012, 07:58 AM||#2|
Copywriting Gun For Hire
War Room Member
Join Date: Apr 2005
Location: Philly Suburbs, USA
Thanked 916 Times in 471 Posts
Re: Amazing! Veteran Offline Copywriter Virtually Guarantees A Massive Boost In Sales Fast!
I wanted to confirm that I am helping Ken add online copywriting skills to his already well-developed offline copywriting skills. As Ken mentioned, I have agreed to look over anything he writes to ensure what he's written for you is top-notch.
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