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| | #1 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
| ![]() Meet Harry. He's an internet marketer. Harry has a BIG problem. He's lost his Mojo - he's not making any sales. He has a great-looking site with all the bells and whistles. He's got the traffic. He has excellent CTR on his PPC campaign but it's not converting - no-one's buying. Why? Because his landing page copy stinks. It fact, it not only stinks - it reeks. It's long and it's boring. Harry wrote it himself. And you can tell. He threw up a headline he found in a cheap ebook - WHO ELSE WANTS BLUE WIDGETS? it screams in garish red caps. Followed by 2,000 words of waffle. Who else wants blue widgets? As it happens - no-one. That tired old, hackneyed line is enough to put anyone off. Harry compounds the problem by adding what he thinks is some really cool copy. Does Size Matter? reads the sub-head. Nothing to do with blue widgets but Harry figures most of his customers are guys anyway. And they'll get a chuckle out of it. He's wrong. They're clicking off the page in droves. Oh Harry. What are we going to do with you? Look, if you want to sell stuff on the net you can't muck around - you have to go for the jugular. You've got seconds to get your reader's interest and seconds to sell them. You want HOT COPY? Copy that sells. Cut to the chase. Tell 'em what you have. Tell 'em why they shouldn't be without it. Tell 'em the price. Tell 'em where to get it. To use another cliché - it's not rocket science. Harry's blue widget campaign was in the hole until he met me - Malkie the Landing Page King. For starters I changed his "Who Else Wants Blue Widgets?" to The Other Guy's Blue Widgets Are A Bit Cheaper Than Ours ....but ours are American-Made with Platinum inners that won't screw-up your hard-drive like those cheap sweatshop imports he's flogging. Know what I mean? It's a no-brainer. Order yours today by clicking on the button below - buy before the end of the month and you'll pay $49 instead of our usual $59". Now look what's happened - Harry's converting like crazy. And not just to the guys. That's one of his happy customers above. Are your landing pages Dead Ducks like Harry's? Here's the deal. Send me your under-performing landing pages and I'll tweak them and re-write them so they convert like crazy. For just 100 bucks. Yep...one hundred George Washingtons. How good's that? Normally I charge at least $300 for my magic touch. But for you brave Warriors it's just 100 smackeroos. (It was just $10 last week but all the creatures came crawling out of the swamp). What's my style? I can write in any style you want but normally I just like to shoot from the hip. Like this. I write plain vanilla-style copy - no embellishments - no padding - I just tell it like it is. In so many words. My Landing Pages work their butts off. Get me to re-do yours and I'll give you two variations so you can split-test. Hot Copy delivered fresh to your door. Just hit the button - you'll be so glad you did. And your teeth will stay whiter all day. ![]() BTW Harry went on to marry that babe - now that's what I call a conversion! Go to my site for the PayPal button |
| Last edited by The Copy Nazi; 03-31-2009 at 12:58 PM. Reason: Changed "Benjamin Franklin" to "George Washington". | |
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| | #2 |
| Blogsmith War Room Member Join Date: Aug 2008 Location: Dubai
Posts: 623
Thanks: 43
Thanked 59 Times in 50 Posts
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My friend, How do we pay? |
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| | #4 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
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I had the pics set to "private" by mistake. I could see them but apparently no-one else could. Can you see them now? Harry & Babe at the top - PayPal button below?
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| | #5 |
| Blogsmith War Room Member Join Date: Aug 2008 Location: Dubai
Posts: 623
Thanks: 43
Thanked 59 Times in 50 Posts
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I am getting an error: https://www.paypal.com/fr/cgi-bin/we...7b0ecd252eac84 |
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| | #6 | |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
| Quote:
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| | #7 |
| Senior Warrior Member War Room Member Join Date: Jun 2004 Location: Cincinnati, OH , USA.
Posts: 3,406
Thanks: 275
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Quick question - what do you consider a landing page vs a full sales page? Is this basically for a short landing page that gets the customer to click through to the sales page or affiliate offer? Thanks! Melody |
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| | #9 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
| Damn pesky PayPal button. I have the HTML code for it - can't figure out how to put in on this site - normally you just drop the code in and get a hyperlinked button. The help here is abysmal.
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| | #10 | |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
| Quote:
Now if I could just figure out how to get the PayPal merchant button working properly. Cheers, Mal. | |
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| | #12 | |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
| Quote:
But I'll look at anything. Like I said...normally I charge in the hundreds. Cheers, Malkie, Gay Paree.
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| | #13 |
| Banned Join Date: Apr 2008 Location: Dubai, UAE
Posts: 170
Thanks: 55
Thanked 47 Times in 16 Posts
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Mal's copies rock!!! His writing style is unique and has this ability to create excitement in the prospect.... which is exactly what I was looking for. I still cannot believe I got an A grade copy for just 10 bucks... Will def order more! |
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| | #14 |
| Portuguese Warrior War Room Member Join Date: Nov 2008 Location: Good Old Europe
Posts: 3,487
Blog Entries: 6 Thanks: 1,310
Thanked 810 Times in 556 Posts
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Got my revised sales page up and running, will see how it performs next 4 weeks. Cheers Mal, Fernando |
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| | #15 |
| HyperActive Warrior Join Date: Jul 2006 Location: Friendswood, TX
Posts: 421
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Do you have examples of landing pages that you have written/revised previously?
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| | #17 |
| Mal Lambe War Room Member Join Date: Jan 2009 Location: The Bunker, Paris
Posts: 2,290
Blog Entries: 2 Thanks: 705
Thanked 1,254 Times in 600 Posts
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Sorry Warriors. Price has now gone up to $100. Unbelievable what some people expect for ten bucks. I might be generous...but I'm not crazy. |
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| | #18 |
| Banned Join Date: Apr 2008 Location: Dubai, UAE
Posts: 170
Thanks: 55
Thanked 47 Times in 16 Posts
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| Tags |
| copy, copywriting, landing pages, writer, writing |
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