Carlo Matteo Scalzo

Hi,

my name is Carlo, I run an online advertising agency.

I know not everyone can afford to hire an agency, so I've decided to launch a much cheaper 1-to-1 coaching program to show you how to use Facebook Ads to build your list and grow your business.

Facebook Ads are cheap (you can get clicks for $0.50 or less), and they're a great way to reach your target audience and grow your business quickly.

You can use Facebook Ads to:

• drive traffic to your squeeze page and grow your list (so you can then promote your products or your affiliate offers to your subscribers)
• send people directly to your sales page
• have people sign up for your webinar
• drive traffic to your affiliate pre-sell page
• offer people a free consultation (so you can then sell them your services)
• send visitors to your blog to increase your readership quickly

The possibilities are endless.

Of course, you need to know how to use them properly, and that's what you'll learn in my coaching program.


Here's how the coaching program works:


We start with a free e-mail session where you tell me about your business and what you want to achieve (e.g., grow your list, sell your services, promote affiliate offers, ...), and I tell you what's the best Facebook Ads strategy for you.

This session is 100% free: at the end of the session you can decide to take the strategy I've given you and implement it yourself, or you can choose to sign up for my coaching program and let me help you set up and run your campaigns.

If you decide to sign up for the program, you get unlimited access to me via e-mail.

I'll teach you how everything you need to know, including:

• how to set up your campaign (for clicks, for conversions, ...)
• how to target your ideal audience (the people who are more likely to buy from you)
• what kind of ads work best in your case (newsfeed ads, right hand side ads, ...)
• how to set your daily budget and what bidding option you should choose (pay per click, pay per impression, optmized cost per mille, ...)
• how to track and improve your results (click through rate, opt-ins, conversions, ...)
• how to choose the right image for your ads (images make up for 80% of your success or failure on Facebook)
• how to write the headline and the copy in your ads
• how to split test your ads and evaluate results (so you can keep the winners and stop spending money on non-performing ads)
• how to fight ad fatigue (also known as "banner blindness") to make sure your audience don't ignore your ads after a few days
• how to use advanced strategies (custom audiences, retargeting) and tools (FB Power Editor, Qwaya)

If you don't have one already, I'll also show you how to set up and test your squeeze / landing pages with LeadPages, Unbounce or OptimizePress (no coding skills required, it's all point and click).


The program is 1-to-1 coaching, so it's 100% personalized to your needs.


I'll give you a step-by-step plan on how to use Facebook Ads to grow your business, and you get unlimited access to me, so whenever you have a problem, you can just send me an e-mail and I'll help you move forward with your plan.

The coaching is e-mail based for two reasons:

1. You can work on your own hours (no need to get an appointment with me)
2. You get written advice, so you can always refer to my e-mails whenever you need to

Also, whenever I need to show you how to do something, I'll send you a video so you can see exactly how I do it.


In the videos, I literally show you where to click and what to do, step-by-step.


I'll send you these videos via e-mail, so you can keep them and watch them again whenever you want.

Videos and unlimited e-mails are all included in the monthly fee for my coaching program, which is £200 a month (200 british pounds, or about $300 US dollars).

This is just a fraction of what my agency charges, so I think it's a pretty good deal :-)

There's no "contract": each month, you decide if you want to continue with your coaching for another month, or if you want to stop.


Get your free Facebook Ads strategy session:


As I said, it all starts with a free e-mail coaching session where we talk about your business and I tell you what's the best Facebook Ads strategy for you.

To book your free session, just send me an e-mail at:





I can only work with a limited number of clients, so please book your free session as soon as possible, or I may have to put you on the waiting list.

If you have questions about my coaching program or Facebook Ads in general, just reply to this thread and I'll be happy to help.

Carlo

Carlo Matteo Scalzo

(Reserved for F.A.Q.s)