maximus242

How To Create
Advertisements That Sell

Responsive Advertising has created advertising for over 7 years and spent over $30,000.00 on improving their sales letters to maximize response.

Achieving ROI's as high as 1200% for their campaigns, with response rates as high as 15% for a $300 product. Here in short, is what we have learned.

1. Consider the market conditions

In internet marketing, advertisements which worked last year may not work half as well this year, why? Because what your average prospect thinks, believes, and feels can change. When this happens your advertising can become obsolete because it not longer speaks to your market.

Market conditions change and when they do, advertising response rates drop.

At Responsive Advertising we have learned to focus on selling to prospects now. Based off of the way they think, feel, and what they want related to the product. If you do not consider what your market is currently thinking and feeling you can leave a lot of money on the table.


2. An image of quality

One of the biggest mistakes made in internet marketing is using ugly advertisements. We have found it pays to give products an image of quality. If your advertising is ugly your prospect will conclude that your product is low quality.

This is not always true, in some markets uglier advertising outperforms beautiful advertising, however any general consumer who is not a typical direct response buyer may respond negatively to the same copy - with different design.

If you think about Apples advertising, the beauty of their ads instantly transfers a feeling of quality towards their products. If they tried to sell IPhones like a used car salesman they would lack the image of quality, and the status that Apples products have.

It pays to use proven good copy concepts with good design that gives prospects assurance of the company behind the product. In fact we have seen changes in design improve the response rate as much as 489%.

In fact in one test performed by Gary Bencivenga, he found that a change in design for an advertisement completely killed its profitability. Using bad design with good copy is a bad formula.


3. Psychological segments

Any market is made up of different groups of people. We have found it pays more to appeal to a small but passionate group of people – than it does to appeal to everyone in a market.

Especially for new companies, we have found it is profitable to first focus on a small core of the market and then expand outwards as you gain more success. New products and services can be added and repositioned to gain you more market share.

We have found in competitive markets, going after a sub-group of the market you are in, based off of their psychological desires, improves your sales.

For example, if you entered into the laptop market:

You could sell laptops exclusively for law students, bundling legal and office software with the laptops. You could specialize your offerings towards them and offer special added value for those who buy. If given the choice, a person will always buy the product which has been specifically tailored to them.

If first year law students can get the special lawyers laptop bundled with high quality legal document software for the same price as a regular laptop – they will tend to take the specialized laptop.

Then when you need to expand your market size we simply add new market segments. Expand into business students, students as a whole, and eventually grow to become a dominant player in the market.


4. One promise

It pays off to focus your advertising and your strategy on one, powerful and compelling promise. Such as “Fresh, Hot Pizza, Delivered In 30 Minutes or Less, Guaranteed!”

People have a hard time keeping track of multiple promises in an advertisement. Its important than an ad has focus, and consistently keeps on that focus throughout the entire advertisement.


5. Big Ideas

You need to have a powerful, big idea in your advertising that resonates with your prospect and gets them to take action. The best way is by combining the four things we have already talked about.

Your advertising needs a powerful, unique, compelling idea that the market place is not familiar with. Then this idea needs to motivate the prospect to make a purchase.


Is this everything we have learned?

No. We have developed specialized knowledge for what works in advertising for; internet marketing, investment publications, dating, B2B – and other groups. However, this information is revealed only to clients of Responsive Advertising.

For more information, email responsiveadvertising@gmail.com

100k

Good pre-sale tutorial :-)

Thanks.

Rent this space.

Austin357

Sent you a PM.