A plain blog, content over appearance?

9 replies
  • WEB DESIGN
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Is the content more valuable than appearance? If I have a very plain and basic white/gray layout, like this:

imgur: the simple image sharer

imgur: the simple image sharer


This is what my site looks like. It's very plain...but to be honest, that's really all I feel like putting.. I do not really know what else there is to put.

My plans for the site is to post really intriguing and valuable articles which offer information, tutorials, and more about meditation, nutrition, fitness, and mind health, I know, big niches, but they all fit together like puzzle pieces for my plans for this website. This website is also kind of for conspiracy theorist communities as I will post things about fluoride, preservatives, GMO's, and so on.

I will be posting these articles all onto social media, forums, Google, and my email list. I will be getting an email list by giving away free products and advertising on social media.

Would it be a good idea to send every new article or some important articles to my email list? And make sure I give them high quality content? How would I advertise to them? Would I give them affiliate links? Can I put affiliate links on the posts on my site?

Is my site template really that bad? Or can it work? I honestly don't mind it.
What else do you think I need?
#appearance #blog #content #plain
  • Profile picture of the author KuroiEggs
    Plain is not the same as bland...you can at least come up with a color theme if you don't want to have to worry about image designs and the like.

    Leaving it as the way it is now will just make people want to leave the moment they get there.
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  • Profile picture of the author BA_branding
    I think if you can have both an appealing appearance and good content, that's the ideal combination....for now I would just focus on the content, you can always fancy the site up later....
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  • Profile picture of the author TimothyTorrents
    Well, you want people to think you're professional, right?

    There too many conspiracy theory websites that have absolute junk websites, wouldn't it be better to break away from that norm?

    You don't need a super fancy theme but at least one with a header, sidebar, and navigation bar would be more useful.
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  • Profile picture of the author BernardR
    Presentation is an important aspect of presenting information so I would go somewhere in between.

    Getting the balance right is the key. There is no point in having a fancy looking blog if the content is poor but on the other hand people do look at the 'packaging' in order to determine if something is of value to them.

    They make snap decisions based on a quick scan of a page.

    So personally I do not think that a very plain blog is a good idea.

    BernardR
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by KelvinN View Post

    Is the content more valuable than appearance?
    It's more "valuable", yes. But both are important.

    Their relative importance depends (and probably in this order) on your traffic demographics, on what sort of business model you have, and on the niche itself.

    From everything I've seen, over the years, the single commonest mistake that aspiring affiliate marketers make, in terms of website design, is "looking too salesy", and the second commonest is "looking too professional" (affiliate marketing sales depend on credibility, trust and respect: one needs to look like an enthusiast, not like a salesperson!).

    Originally Posted by KelvinN View Post

    If I have a very plain and basic white/gray layout, like this:

    imgur: the simple image sharer

    imgur: the simple image sharer


    This is what my site looks like. It's very plain...
    It's very good.

    In that sort of niche (and I speak from two perspectives, really, marketer and customer myself!), anything other than "plain and simple" would be pretty bad news.

    The plainer and simpler, the better, and it would be a big mistake, in my opinion, to be "overdesigned", given your intended traffic demographics. You've done the right thing, and for the right reasons, I think.

    Originally Posted by KelvinN View Post

    My plans for the site is to post really intriguing and valuable articles which offer information, tutorials, and more about meditation, nutrition, fitness, and mind health, I know, big niches ...
    Whoa ...

    I saw "meditation" and was commenting only on that.

    Nutrition, fitness and mind health are not "niches" at all. They're markets, and absolutely huge markets, each containing hundreds of niches!

    Originally Posted by KelvinN View Post

    they all fit together like puzzle pieces for my plans for this website.
    I suspect that you may be stacking the deck hugely against yourself, there. I hope you won't end up with a site which is trying to be all things to all people and ends up not being enough of a specifically targeted draw to any specific demographic at all!

    Originally Posted by KelvinN View Post

    This website is also kind of for conspiracy theorist communities as I will post things about fluoride, preservatives, GMO's, and so on.
    For myself, I'd avoid all that like the plague, not because it's a "bad niche" (it isn't, at all), but because I'd expect it to drive away most of the people interested in meditation, fitness, nutrition, etc.

    Why not just choose one niche, keep it simple and monetize well? That puts the odds much more in your favor.

    Originally Posted by KelvinN View Post

    Would it be a good idea to send every new article or some important articles to my email list?
    Given your multi-market plan, I suspect it will make little difference, honestly - sorry.

    Originally Posted by KelvinN View Post

    Is my site template really that bad?
    For "meditation", it's very good.

    For a huge, complex, multi-market site it will make no difference, because your success-chances are so very low with that kind of site, anyway. Apologies for not saying what you wanted to hear, but that doesn't make it any less true.

    Originally Posted by KelvinN View Post

    Or can it work?
    Not in my opinion, no. But that has nothing to do with the site design. It's the overall plan that's ill-conceived.


    .
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    • Profile picture of the author KelvinN
      Originally Posted by Alexa Smith View Post

      It's more "valuable", yes. But both are important.

      Their relative importance depends (and probably in this order) on your traffic demographics, on what sort of business model you have, and on the niche itself.

      From everything I've seen, over the years, the single commonest mistake that aspiring affiliate marketers make, in terms of website design, is "looking too salesy", and the second commonest is "looking too professional" (affiliate marketing sales depend on credibility, trust and respect: one needs to look like an enthusiast, not like a salesperson!).



      It's very good.

      In that sort of niche (and I speak from two perspectives, really, marketer and customer myself!), anything other than "plain and simple" would be pretty bad news.

      The plainer and simpler, the better, and it would be a big mistake, in my opinion, to be "overdesigned", given your intended traffic demographics. You've done the right thing, and for the right reasons, I think.



      Whoa ...

      I saw "meditation" and was commenting only on that.

      Nutrition, fitness and mind health are not "niches" at all. They're markets, and absolutely huge markets, each containing hundreds of niches!



      I suspect that you may be stacking the deck hugely against yourself, there. I hope you won't end up with a site which is trying to be all things to all people and ends up not being enough of a specifically targeted draw to any specific demographic at all!



      For myself, I'd avoid all that like the plague, not because it's a "bad niche" (it isn't, at all), but because I'd expect it to drive away most of the people interested in meditation, fitness, nutrition, etc.

      Why not just choose one niche, keep it simple and monetize well? That puts the odds much more in your favor.



      Given your multi-market plan, I suspect it will make little difference, honestly - sorry.



      For "meditation", it's very good.

      For a huge, complex, multi-market site it will make no difference, because your success-chances are so very low with that kind of site, anyway. Apologies for not saying what you wanted to hear, but that doesn't make it any less true.



      Not in my opinion, no. But that has nothing to do with the site design. It's the overall plan that's ill-conceived.


      .
      Thanks a lot! I know exactly what to do now. I'm going to make it a meditation website, like you said. Where can I pay people to make professional articles for me? How much does that usually cost for like 4-10 articles?

      Once my site is setup with a good amount of content, where will the money come from? Would AdSense be a good idea? Or would that not make as much as something like affiliate marketing? Or even my own products/ebooks?
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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by KelvinN View Post

        Thanks a lot! I know exactly what to do now. I'm going to make it a meditation website, like you said.
        I think you have much better chances, with a "single niche site".

        Originally Posted by KelvinN View Post

        Where can I pay people to make professional articles for me?
        There are a lot of article-writers advertising here in "Warriors For Hire", and you can sometimes buy some pretty good already-written-but-unused articles at places like Constant-Content.

        Originally Posted by KelvinN View Post

        How much does that usually cost for like 4-10 articles?
        Prices vary enormously. All the way from $5 per article to $200 per article, depending on the quality you want, and the kind of articles you need is going to be determined mostly by "what you're going to use them for". For example, I use mine for article marketing, so I need articles written specifically for that purpose. If you want to publish them just on your own site, that's perhaps a different matter, but be aware that that isn't a traffic-generation plan at all: the only traffic that's ever going to bring you is a little bit of gradual, eventual, search-engine traffic, and that will be about the worst kind of traffic you can have, typically, for monetization.

        Originally Posted by KelvinN View Post

        Once my site is setup with a good amount of content, where will the money come from?
        You need to have a clear answer to this question before you start, and before you even choose the niche.

        It depends what your business model is.

        If you're going to be (for example) an affiliate marketer, you need to check out that there are suitable products available for you to promote as an affiliate (there probably will be, for "meditation", I think), and have this planned out before you start the site.

        Also, if you're going to be an affiliate marketer for that kind of product, you'll need to be aware that it's primarily an email marketing business, and you'll need your website to be specifically designed to collect the visitors' email addresses (with a prominently incentivized opt-in of some kind) so that you can market to them by email ... and you'll need email marketing skills. It's a big learning-curve.

        Originally Posted by KelvinN View Post

        Would AdSense be a good idea?
        Not for me ... (you're likely to make very little income, that way, and it's a funny business model where you get paid - and usually pennies - only when people leave your site. You need a site specifically designed to encourage people to click on ads, that way. Probably not best.

        Originally Posted by KelvinN View Post

        Or would that not make as much as something like affiliate marketing? Or even my own products/ebooks?
        Either could do very well, once you have the right skill-set and some experience.

        .
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  • Profile picture of the author pmessenger
    I like it.

    Nothing wrong with simple looking sites if the design is good....

    I go for a very similar style myself.

    I think the key for your site is to make the graphics for each article stand out. Perhaps consider outsourcing the design of those.

    Content is king. The website should lead you through the content in a pleasing way that doesn't disctract.
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  • Profile picture of the author Sam Zachuth
    Content is always the utmost importance. I applaud your efforts, and wish you success. A few things you need to consider:

    1- Don't post the same content in many places, set it up that whenever you post something on your "money site", it is tweeted about and linked in your social accounts. there are many ways to do this, with plugins and scripts, etc.

    2- Sure, have a nice theme, it is not hard to find a free one! Get a basic clean looking theme, preferably a bootstrap based one or at least a html5 and css3 based one. It should be fully responsive, and light (meaning scripting and features, not color), and it should have a well laid out UI. However, remember that the theme is not as important as your marketing strategy.

    3- The real thing you need to worry about is keywords and building up your content around a specific niche market of keywords. If you are constantly writing in the blog, doing social media, and building external links, your site will rank and things will be good. If you are fixated on what people think after getting to the site, you are putting the proverbial cart before the horse...

    So to sum it up, worry most about your UNIQUE content (don't repeat, reuse or recycle!), and you will have success with the website. Making it look pretty to attract those that think with their eyes instead of their minds, is something that comes later, when you have the money to waste on such people. Build your base of actual readers and search engine respect now, worry about the frills later.
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