Loosing hope - need some advice
I'm creating this post due to a bit depressing mood lately in my company and I would like to hear some responses from You regarding this situation. Sometimes a stranger's perspective can do wonders and maybe some of You have similar experiences.
A few words of introduction:
We are a small Eastern-Europe web/marketing agency that focuses on small and medium businesses - providing standard web/design/print services. We deliver a solid 8/10 quality with great customer support. Definitely well above the average standard on the market. We work on the market for several years now.
The problem:
The customers/business owners in our country have no idea how much a professional, well designed website should cost to create and maintain. There's also a huge freelance market that usually provides poor quality services with a low price tag. This creates a huge misunderstanding in what quality is and how much should it cost. How bad is it?
Here's an example:
- E-commerce website with 500+ products
- custom layout design
- logo design
- responsive
- 4 languages
- custom search
- e-payment integration
- SEO
The sad part? You still get people cutting the price down below that point.
Why does it frustrate us so much?
Now I understand you can't please everyone, but when 90% of job offers are like the one above, we have a problem. We refuse to tell the client lies about "amazing marketing effects" with a 30$ website that he will not do anything with for years. But with such overwhelming price dumping it makes us look like the ones trying to "milk" the customer.
- We have been called "thieves" and "liars" by a number of people/companies,
- even when faced with solid arguments, the client will still believe in 10$ unique and professional design.
- despite having a lot of job offers (great portfolio) 90% don't generate a lead due to price,
- we still charge less that we should for the work put in,
- as we are a legal business it makes it sometimes hard to make ends meet,
- we think with our knowledge, service and experience should earn way more we do now.
- weekly marketing and web oriented articles,
- articles explaining our design process and why the cost is what it is,
- sending informational material when responding to a lead,
- introducing a monthly subscription for full agency service for their company.
So I would like to hear your thoughts regarding our situation. We definitely don't want to to joint the "I will do everything for 10$ marketing god" rat race. Though at this point we are only left with closing our agency and moving on since customers around here prefer low quality, sometimes plain ugly but cheap designs.
Thanks in advance.
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vinxxv -
Thanks
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waynmeyer -
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wooninjas -
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c00p -
[ 1 ] Thanks
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